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Brand Wiki/Communication Services/Le Lido

Le Lido

Product brand

Unclaimed

A historic Paris cabaret and musical-theatre venue known for lavish revues, showgirls, music, dance and elaborate stage effects.

On this pageHistory↘

Last updated August 21, 2026

Contents

  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Brand decisions
  5. 5. Recent events
  6. 6. Related entries
  7. 7. Sources

Company facts

Le Lido

Industry
Communication Services · Uncategorized
Headquarters
Paris, France
Founded
1928
Founder
Francisque Chaux
Website
theatredulido.com/fr/
Country
France
Owner
Accor
On this page7
  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Brand decisions
  5. 5. Recent events
  6. 6. Related entries
  7. 7. Sources

Overview

Le Lido is a historic cabaret and musical-theatre venue on the Champs-Élysées in Paris. Its identity developed from a combination of theatrical revue, nightlife, dining and spectacle, with a long-standing association with the Bluebell Girls, elaborate costumes, international performers and technically ambitious stage productions. The venue’s name refers to the Lido of Venice, an influence reflected in the original aquatic and beach-inspired design. The establishment originated in 1928 at 78 Avenue des Champs-Élysées, where Francisque Chaux created an entertainment venue featuring bathing, aquatic attractions and late-night amusement. Its first configuration included an artificial beach and operated in a nightclub-and-casino environment. After a compulsory liquidation, it closed in 1933. Léon Volterra took over management in 1936 and replaced the swimming pool with a performance hall, moving the operation toward the music-hall format that would define its later history. In 1946, Joseph and Louis Clérico acquired the venue and reopened it on 20 June with the revue Sans Rimes Ni Raisons. Under the Clérico family, Le Lido refined the dinner-show model, combining a meal with a staged revue. The venue built its reputation through large casts of dancers and singers, specialty acts, changing sets, lighting effects, water effects and highly ornamented costumes. Margaret Kelly, known as Miss Bluebell, joined in 1948 with her dance company. The Bluebell Girls subsequently became one of the strongest identifiers of the Le Lido brand, with performers recruited internationally and presented as a disciplined, glamorous ensemble. Le Lido also became an important exporter of Parisian cabaret. In 1955, the Clérico brothers and producer Donn Arden adapted the show for the Stardust Resort and Casino in Las Vegas. The Las Vegas production helped establish a broader exchange between Paris music halls and American casino entertainment; the Stardust version continued until 1992. In Paris, Le Lido hosted or presented many well-known entertainers and performers, including Édith Piaf, Josephine Baker, Marlene Dietrich, Eartha Kitt, Johnny Hallyday, Elton John and the Kessler twins, although the venue’s core product remained the revue rather than any individual star. The venue moved from its original address to the former UGC Normandie cinema complex on the Champs-Élysées in 1977. The redesigned space opened with approximately 1,200 seats and enabled the venue to continue operating as a large-scale theatrical dinner show. Its production cycle included successive revues such as Allez Lido, Cocorico, Panache, Bravissimo, C’est Magique and Bonheur. In 2015, after a closure for redevelopment, Le Lido introduced Paris Merveilles, created with Franco Dragone. The production continued the brand’s established formula of choreography, singers, theatrical tableaux, costume changes, variety acts and spectacle. Sodexo acquired Le Lido in 2006 and invested in the development of its show. In 2021, Accor acquired the venue and substantially changed its operating model. Most permanent employees, including many artists and technicians, were dismissed as the company moved away from the expensive traditional dinner-show and revue format toward less costly musical-theatre productions. This marked a major strategic break with the venue’s postwar identity. Le Lido therefore occupies two positions in cultural history: it is both a surviving emblem of the classic Parisian cabaret tradition and a contemporary theatre brand adapting to changing economics, audience expectations and ownership priorities.

History

Le Lido’s history began in 1928, when Francisque Chaux established an entertainment venue at 78 Avenue des Champs-Élysées inspired by Venice’s Lido. The original attraction combined an artificial beach, bathing facilities, aquatic entertainment and late-night nightclub and casino activity. The business closed after compulsory liquidation in 1933. Léon Volterra assumed management in 1936 and converted the former swimming-pool concept into a performance hall. This change placed the venue more firmly within Paris’s music-hall tradition. During the occupation of Paris, the venue also appeared in the social and political life of the period, including a 1941 gathering involving Spanish ambassador José Félix de Lequerica, writer Paul Morand, actress Arletty and Josée Laval. Joseph and Louis Clérico purchased Le Lido in 1946. They reopened it on 20 June with Sans Rimes Ni Raisons and developed the dinner-show structure in collaboration with Pierre-Louis Guérin and later René Fraday. The combination of food, music, dance and visual extravaganza became central to the venue’s commercial identity. In 1948, Margaret Kelly—Miss Bluebell—brought her dance company to Le Lido. The Bluebell Girls became a signature ensemble, and Kelly selected dancers until her retirement in 1986. Pierre Rambert later directed the dancers and retired in 2014. During the 1950s and 1960s, Le Lido expanded its cultural reach. The Clérico brothers collaborated with Donn Arden to create a Las Vegas version at the Stardust Resort and Casino in 1955. The production remained there until 1992 and helped inspire further imports of Parisian cabaret formats to Las Vegas. In Paris, Le Lido hosted a succession of prominent performers and became a destination for international visitors and celebrities. The venue moved in 1977 to the former UGC Normandie complex on the Champs-Élysées. The new arrangement provided a large auditorium of about 1,200 seats and supported the technical requirements of a modern revue. Le Lido continued producing successive shows, including Allez Lido, Cocorico, Panache, Bravissimo, C’est Magique and Bonheur. Its revues generally combined ensemble dance, singers, specialty acts, elaborate costumes, lighting, mechanical stage movements and occasional water or ice effects. Le Lido closed from December 2014 until April 2015 while a new production was prepared. Paris Merveilles, created by Franco Dragone, opened in spring 2015 and represented a contemporary continuation of the traditional production-show format. By this period, the venue’s cast and technical operation still reflected its international character, with dancers, singers and variety performers working within a highly choreographed production. Sodexo owned the venue from 2006 and invested in its show development. Accor acquired Le Lido in 2021 and altered the business strategy. Most permanent employees, principally artists and technicians, were dismissed as the company sought to replace costly dinner revues with less expensive musical-theatre productions. The change generated concern because it reduced the role of the format that had historically distinguished Le Lido from conventional theatres. The venue remains associated with Parisian cabaret, but its post-2021 direction is materially different from the classic Bluebell Girls dinner-show model.

  • 2021

    Accor acquires Le Lido

    [1]Le Lidoen.wikipedia.org

    Accor purchases the venue and restructures it around musical-theatre productions rather than the traditional dinner-show model.

  • 2015

    Paris Merveilles launches

    [1]Le Lidoen.wikipedia.org

    After a production closure, Le Lido presents a new Franco Dragone-created revue.

  • 2006

    Sodexo becomes owner

    [1]Le Lidoen.wikipedia.org

    Sodexo acquires Le Lido and invests in the development of its show.

  • 1977

    Le Lido moves to its current Champs-Élysées location

    [1]Le Lidoen.wikipedia.org

    The venue relocates to the former UGC Normandie complex, later operating with an auditorium of approximately 1,200 seats.

  • 1955

    Le Lido expands to Las Vegas

    [1]Le Lidoen.wikipedia.org

    A Las Vegas edition opens at the Stardust Resort and Casino through the Clérico brothers’ collaboration with Donn Arden.

  • 1948

    The Bluebell Girls debut

    [1]Le Lidoen.wikipedia.org

    Margaret Kelly joins the venue with her dance company, establishing the ensemble that becomes a defining part of Le Lido’s identity.

  • 1946

    The Clérico brothers reopen Le Lido

    [1]Le Lidoen.wikipedia.org

    Joseph and Louis Clérico acquire the venue and reopen it on 20 June with Sans Rimes Ni Raisons.

  • 1936

    Léon Volterra converts the venue into a performance hall

    [1]Le Lidoen.wikipedia.org

    Management replaces the swimming-pool concept with a hall designed for shows and theatrical entertainment.

  • 1933

    Original establishment closes

    [1]Le Lidoen.wikipedia.org

    The business closes following compulsory liquidation.

  • 1928

    Le Lido is founded on the Champs-Élysées

    [1]Le Lidoen.wikipedia.org

    Francisque Chaux establishes an entertainment venue at 78 Avenue des Champs-Élysées, initially featuring an artificial beach, bathing and aquatic attractions.

Products and positioning

A premium, internationally recognized Paris entertainment venue positioned around glamour, spectacle, choreography, French cabaret heritage and theatrical hospitality.

  • Live entertainment · 1946

    Cabaret revues

    Le Lido’s principal historical offering consisted of large-scale revues built from multiple scenes, ensemble choreography, singers, specialty performers, costume changes and theatrical effects. Productions were designed as recurring evening shows and were often paired with dining, making the experience as much hospitality product as stage performance.

  • Dance ensemble · 1948

    The Bluebell Girls

    The Bluebell Girls are the venue’s best-known dance ensemble. Founded and managed artistically by Margaret Kelly, the group became associated with international recruitment, synchronized choreography, statuesque presentation and the visual glamour of Parisian cabaret. The ensemble was central to Le Lido’s traditional revue identity.

  • Cabaret production · 2015

    Paris Merveilles

    Paris Merveilles was a revue created by Franco Dragone and introduced in 2015 after Le Lido closed to prepare a new production. It continued the venue’s established emphasis on dance, theatrical tableaux, singers, elaborate visual design and large-scale stage spectacle.

  • Live entertainment · 2021

    Musical-theatre productions

    Following Accor’s 2021 acquisition, the venue moved toward less expensive musical-theatre productions. This represented a strategic shift away from the resource-intensive dinner revues and toward a format more closely aligned with conventional theatrical production economics.

Brand decisions

  • 2021

    Transition from dinner revue to musical theatreStrategy

    Background

    Accor’s acquisition occurred amid the high operating costs associated with large permanent casts, technical crews, costumes and dinner-show production.

    Action taken

    Accor dismissed most permanent employees and shifted the venue toward less expensive musical-theatre productions.

    Aftermath

    The decision substantially changed Le Lido’s employment structure and weakened the continuity of its traditional cabaret model.

    Source
  • 2015

    Launch of Paris MerveillesProduct launch

    Background

    Le Lido closed temporarily to prepare a new version of its recurring revue.

    Action taken

    Franco Dragone created and launched Paris Merveilles in spring 2015.

    Aftermath

    The production renewed the traditional Le Lido format with contemporary staging while retaining cabaret spectacle as its foundation.

    Source
  • 1955

    International expansion through a Las Vegas editionStrategy

    Background

    The growth of casino entertainment in Las Vegas created an opportunity to export Parisian revue production.

    Action taken

    The Clérico brothers and Donn Arden established a Le Lido production at the Stardust Resort and Casino.

    Aftermath

    The Las Vegas production ran until 1992 and contributed to the wider movement of Paris cabaret formats into American casinos.

    Source
  • 1946

    Adoption of the dinner-show modelStrategy

    Background

    After acquiring and reopening Le Lido, the Clérico brothers sought to establish a commercially distinctive format combining a meal with a large-scale revue.

    Action taken

    The venue developed a dinner-show experience supported by staged music, dance, specialty acts and visual spectacle.

    Aftermath

    The format became one of Le Lido’s defining characteristics and shaped its postwar identity for decades.

    Source

Recent events

  • 2021

    Accor acquires Le Lido and changes its operating model[1]Le Lidoen.wikipedia.org

    M&A · Leadership change

    Accor acquired Le Lido and ended the previous large-scale dinner-show model, dismissing most permanent employees and shifting toward musical-theatre productions.

  • 2015

    Paris Merveilles opens after venue redevelopment[1]Le Lidoen.wikipedia.org

    Product launch · Campaign

    Following a closure for preparation, Le Lido launched Paris Merveilles, a new production created by Franco Dragone.

  • 2006

    Sodexo acquires Le Lido[1]Le Lidoen.wikipedia.org

    M&A

    Sodexo became the owner of the historic Paris cabaret and invested in developing its productions.

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Sources2 sources

  1. 1Le Lidoen.wikipedia.org
  2. 2Official Le Lido websitetheatredulido.com

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