La7d
La7d was an Italian free-to-air television channel operated by Cairo Communication for programming aimed primarily at women.
Last updated August 24, 2026
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Overview
La7d was an Italian television channel created as a companion service to La7 and positioned around programming for a predominantly female audience. The lowercase “d” in its name referred to “donna,” the Italian word for woman, and expressed the channel’s intended editorial identity. Rather than functioning solely as a general-entertainment network, La7d combined reruns and catch-up programming from La7 with acquired series, films, lifestyle content, talk shows, factual programming and selected original productions. The channel began broadcasting on 22 March 2010. Its opening schedule featured the film Don’t Think About It and Marco Paolini’s theatrical production Il Milione – Quaderno Veneziano. Before the formal launch, viewers saw a looping promotional video set aboard a train. The loop displayed the launch date, words associated with the letter “d” in the logo and quotations connected with travel and perspective. This launch presentation established La7d as a distinct but closely related service within the La7 television family. La7d’s programming strategy initially emphasized female-oriented entertainment and factual formats, while also recycling selected La7 productions. During the first years of operation it added original or exclusive shows, including the cookery competition and discussion format Cuochi e fiamme, hosted first by Alessandro Borghese and later by Simone Rugiati. Other early programs included the talk show Alballoscuro, hosted by Alba Parietti with Francesca Reggiani; the political discussion program Madama palazzo; Francesca Senette’s Effetti personali; and Storie di grandi chef, presented by Michela Rocco di Torrepadula. These programs gave the channel an editorial identity beyond being a simple repeat outlet. La7d’s technical distribution changed repeatedly. It became available through the Tivùsat satellite platform in July 2015 and later appeared on terrestrial channel 34. An HD terrestrial service was introduced in September 2015, although the channel’s standard-definition and high-definition versions were distributed through different multiplex arrangements over time. Tivùsat numbering changes moved the service to channel 29 in January 2016. The channel later underwent further changes to terrestrial HD availability, satellite encoding and platform carriage. In September 2022, it joined Sky’s lineup in high definition on channel 161. The channel was associated with Cairo Communication after the La7 television operations moved into the company’s control in March 2013. Advertising sales were handled by Cairo Pubblicità. La7d continued to draw on the broader La7 programming library while carrying imported and syndicated series such as Agatha Christie’s Marple, Bull, Cougar Town, Dharma & Greg, How I Met Your Mother, Josephine, Guardian Angel, Modern Family, Revenge and This Is Us. In April 2024, La7d introduced a new logo, graphic identity and revised programming approach. The relaunch was described as adding more than 1,500 hours of television content and included a broad presentation of Desperate Housewives, alongside other entertainment and serial programming. The channel’s operating life ended in 2025. Its closure was announced in September, and on 1 October 2025 La7d ceased broadcasting and was replaced by LA7 Cinema. As a result, La7d is best understood historically as a former Italian thematic television channel within the La7/Cairo Communication portfolio.
History
La7d was established as a thematic companion to Italy’s La7 television channel. The “d” in the name was derived from “donna,” meaning woman, signaling an editorial focus on female viewers. The service launched on 22 March 2010 with the film Don’t Think About It and Marco Paolini’s stage production Il Milione – Quaderno Veneziano. A promotional loop shown before the official launch used a train setting, the launch date, words associated with the channel’s name and literary quotations about travel and discovery. In its early period, La7d combined repeats of La7 programs with programming selected for a female audience. The channel’s offer included imported drama and comedy series, films, lifestyle content, factual television and discussion formats. It also developed original or exclusive productions. Cuochi e fiamme became one of its identifiable formats, first presented by Alessandro Borghese and later by Simone Rugiati. Other early commissions included Alballoscuro with Alba Parietti and Francesca Reggiani, Madama palazzo with Federica Ramacci, Effetti personali with Francesca Senette and Storie di grandi chef with Michela Rocco di Torrepadula. The channel’s corporate and distribution history was marked by several changes. In March 2013, La7 and La7d moved into Cairo Communication’s television portfolio. Advertising for La7d was handled by Cairo Pubblicità. In July 2015, the service was added to Tivùsat and was also made available on terrestrial channel 34. An HD terrestrial feed began in September 2015 through the Cairo Due multiplex, while the standard-definition service occupied a separate distribution arrangement. Tivùsat numbering changes moved La7d to channel 29 in January 2016. Subsequent changes included alterations to terrestrial multiplex carriage, temporary or modified HD distribution and the end of one terrestrial carriage arrangement in 2017. The satellite version changed to MPEG-4 encoding in December 2020, requiring compatible high-definition equipment. HD terrestrial availability was later withdrawn in stages in 2021 and 2022. In September 2022, La7d expanded its reach through Sky, where it was carried in HD on channel 161. A further relaunch took place on 29 April 2024, introducing a new logo, graphics package and programming structure. The revised offer was described as containing more than 1,500 hours of television content. It included the series Desperate Housewives as part of the channel’s renewed entertainment proposition, alongside other acquired and library programming. La7d’s final phase began when its closure was announced in September 2025. On 1 October 2025, the channel stopped broadcasting and was replaced by LA7 Cinema. Its history therefore covers fifteen years as an Italian thematic network combining female-oriented programming, La7 catch-up content, original formats and acquired television series.
- 2025
Closure and replacement
[1]La7d ended broadcasting on 1 October and was replaced by LA7 Cinema.
- 2024
Brand and schedule relaunch
[1]La7d changed its logo and graphics and introduced a revised programming proposition with an expanded content library.
- 2022
Launch on Sky
[1]La7d became available in HD on Sky channel 161.
- 2020
Satellite encoding upgrade
[1]The satellite version adopted MPEG-4 encoding, limiting reception to compatible high-definition equipment.
- 2016
Tivùsat channel-number change
[1]Following a Tivùsat numbering reorganization, La7d moved to channel 29.
- 2015
Tivùsat and terrestrial distribution
[1]The channel became available on Tivùsat and on terrestrial channel 34, followed by the start of an HD terrestrial service.
- 2013
Transfer to Cairo Communication
[1]La7d moved with La7 into Cairo Communication’s television operations.
- 2010
La7d begins broadcasting
[1]La7d officially launched on 22 March with a film and Marco Paolini’s theatrical production Il Milione – Quaderno Veneziano.
Products and positioning
A female-oriented thematic television channel combining La7 library content, acquired series, lifestyle and cookery programs, talk shows, and other general entertainment.
Thematic television channel · 2010
La7d television channel
The core La7d service was an Italian free-to-air thematic television channel aimed primarily at women. Its schedule combined La7 reruns and catch-up material with acquired series, films, lifestyle shows, factual programs, talk formats and selected original productions. The service was distributed through digital terrestrial television, Tivùsat and later Sky. It ceased broadcasting in October 2025.
Cookery and entertainment program · 2010
Cuochi e fiamme
Cuochi e fiamme was one of La7d’s early signature productions. The weekday format centered on cooking and competition, and was initially hosted by Alessandro Borghese before being presented by Simone Rugiati. It helped establish La7d as more than a retransmission outlet by giving the channel an identifiable lifestyle and food-entertainment property.
Talk show · 2011
Alballoscuro
Alballoscuro was a talk format hosted by Alba Parietti with Francesca Reggiani. It formed part of the original programming introduced during La7d’s first year and reflected the channel’s emphasis on personality-led entertainment and discussion.
Political talk show · 2011
Madama palazzo
Madama palazzo was a political discussion program hosted by Federica Ramacci. Its inclusion demonstrated that La7d’s female-oriented positioning did not exclude current-affairs and public-discussion programming.
Talk and lifestyle program · 2011
Effetti personali
Effetti personali was presented by Francesca Senette and was among the original formats added to La7d in 2011. The program contributed to the channel’s mix of personal-interest, lifestyle and conversational television.
Food and factual program · 2011
Storie di grandi chef
Storie di grandi chef, hosted by Michela Rocco di Torrepadula, focused on prominent chefs and food-related storytelling. It complemented La7d’s broader cookery and lifestyle proposition.
Brand decisions
2025
Closure and replacement by LA7 CinemaOtherBackground
After approximately fifteen years of operation, La7d’s owner announced that the channel would be discontinued.
Action taken
La7d stopped broadcasting on 1 October 2025 and was replaced by LA7 Cinema.
Aftermath
The La7d brand became defunct, while its replacement continued the broader La7 portfolio under a cinema-focused identity.
2024
Programming and visual-identity relaunchStrategyBackground
La7d sought to refresh its thematic television proposition after years of mixed rerun, acquired and lifestyle programming.
Action taken
The channel introduced a new logo, new graphics and a revised schedule described as adding more than 1,500 hours of content, including Desperate Housewives.
Aftermath
The relaunch represented the channel’s final major programming and branding change before its closure and replacement by LA7 Cinema in 2025.
2013
Move into Cairo CommunicationM&ABackground
La7d operated as part of the La7 television family and was transferred with its sister channel into Cairo Communication’s television portfolio.
Action taken
Cairo Communication assumed ownership of the channel’s operating portfolio, while Cairo Pubblicità handled its advertising sales.
Aftermath
La7d continued broadcasting as a Cairo Communication service and remained linked editorially and operationally to La7.
Recent events
- 2025
La7d ceased broadcasting and was replaced by LA7 Cinema[1]
Other · Product generation
The channel’s closure was announced in September 2025. La7d ended transmission on 1 October 2025 and was replaced by LA7 Cinema.
- 2024
La7d relaunched its identity and programming[1]
Product generation
The channel introduced a revised logo, graphics and schedule, with a stated expansion of its television content and renewed emphasis on series and entertainment.
- 2022
La7d added Sky carriage[1]
Other
La7d became available in HD on Sky channel 161, broadening its platform distribution.
- 2015
La7d expanded Tivùsat and terrestrial distribution[1]
Other
The channel became available on Tivùsat and on Italian digital-terrestrial channel 34, while an HD terrestrial feed was introduced later that year.
- 2013
La7d moved with La7 into Cairo Communication[1]
M&A
La7d and its sister channel La7 became part of Cairo Communication’s television operations.
- 2010
La7d launched in Italy[1]
Product launch
The new La7 companion channel began free-to-air broadcasting with a film and a theatrical production, introducing a service designed around female-oriented programming.
Sources2 sources
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