La Tele
La Tele is a Paraguayan free-to-air general television channel associated with Grupo Vierci.
Last updated August 31, 2026
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Overview
La Tele, styled as “latele,” is a Paraguayan over-the-air television channel serving the national market from Asunción. The station began regular commercial broadcasting on 21 September 2008 under the Hispanoamérica TV license, using VHF channel 11 in Asunción. Its launch followed test transmissions conducted earlier in 2008 and introduced a general-interest broadcaster that combined locally produced programming with imported content. The channel’s original schedule had a distinctive educational emphasis. At launch, it carried a ten-hour educational block running from midnight to 10 a.m. This block included preschool programming, documentaries, investigative reports, international educational material acquired from Discovery Communications, and locally produced educational courses financed by the Servicio Nacional de Promoción Profesional. The initial schedule positioned La Tele as more than an entertainment outlet, with public-interest and instructional programming forming a substantial part of its early identity. Although the station was legally operated through Hispanoamérica TV entities, editorial control was associated from the beginning with Grupo A. J. Vierci, one of Paraguay’s major media groups. The Paraguayan operating company, Hispanoamérica TV del Paraguay S.A., was formed in 2007 to exploit the channel’s terrestrial signal. The legal structure later attracted scrutiny because the principal Hispanoamérica TV company had been registered in Panama and was created through an offshore structure. Paraguayan reporting and the channel’s documented history indicate that the structure was proposed for dissolution in 2012 and was dissolved in April 2013. The offshore entity was described as a vehicle for exploiting the television license rather than as an independently operating media organization. La Tele progressively broadened its programming beyond the educational-heavy launch schedule. In February 2012 it premiered No Somos Ángeles, a celebrity and entertainment program adapted from a Bolivian format broadcast by Red Uno. The program had previously received a Paraguayan adaptation on Sur Televisora Itapúa before moving to Asunción. Its arrival reflected the channel’s effort to participate in the competitive entertainment and celebrity-news segment of Paraguayan television. The station also carried nationally significant public events. In 2011, La Tele broadcast acts connected with Paraguay’s bicentennial celebrations, while Telefuturo handled footage from outside Asunción. This arrangement illustrated the relationship between La Tele and other outlets within the broader Vierci-controlled media environment. The channel later held Paraguayan over-the-air rights to 24 matches of UEFA Euro 2020, adding major international sports coverage to its general-interest offering. La Tele’s brand proposition is therefore based on broad free-to-air accessibility, a mixed schedule of national and imported programs, and the ability to combine educational content, news, entertainment, public events, and selected sports rights. Publicly documented material provides limited detail about its current schedule, audience performance, executive leadership, or corporate financial results, so those aspects are not specified here.
History
La Tele is a Paraguayan terrestrial television channel associated with Grupo A. J. Vierci. Its corporate and licensing history began before the channel went on air. Hispanoamérica TV was registered in Panama on 28 February 2005, and control was placed under Troche Robbiani on 9 March of that year. A Paraguayan subsidiary, Hispanoamérica TV del Paraguay S.A., was formed in 2007 to operate the over-the-air signal on VHF channel 11 in Asunción. The station carried out test broadcasts during 2008 and began regular commercial transmission on 21 September 2008. The launch schedule gave the channel an unusually strong educational profile. A ten-hour block from midnight to 10 a.m. included preschool programs, documentaries, investigative reports, international material obtained from Discovery Communications, and educational courses produced locally with financing from the Servicio Nacional de Promoción Profesional. Alongside this material, the channel offered news and other general programming, establishing a mixed public-interest and commercial model. From its beginning, La Tele was under the editorial control of Grupo A. J. Vierci, even though the legal ownership and licensing structure was initially presented through Hispanoamérica TV entities. The Panama-based company was created through an offshore arrangement associated with Mossack Fonseca. This structure became controversial because Paraguayan legislation restricted the use of figurehead or offshore arrangements in the broadcasting sector. The channel's documented history states that the legal company was expected to be dissolved in 2012, and that the dissolution was completed in April 2013. Hispanoamérica TV was characterized as a mechanism for exploiting the television license rather than as an independently operating broadcaster with a separate relationship to La Tele or Vierci. The programming strategy developed over time. On 20 February 2012, La Tele introduced No Somos Ángeles, a celebrity-gossip and entertainment program based on a format broadcast by Bolivia's Red Uno. The format entered Paraguay through producer Hans Bravo and had previously been adapted for Sur Televisora Itapúa before being transferred to the Asunción market. The program represented a move toward more commercially oriented entertainment alongside the station's earlier educational and information-based programming. La Tele participated in national commemorative broadcasting in 2011, when it aired acts associated with Paraguay's bicentennial celebrations. Telefuturo was responsible for footage from locations outside Asunción, reflecting coordination among outlets in the same wider media group. The channel also obtained rights to broadcast 24 UEFA Euro 2020 matches in Paraguay. Euro 2020 was played in 2021 after postponement, making the rights package a notable later addition to La Tele's schedule. The available reference material does not establish a complete current ownership chart, audience ranking, management roster, financial profile, or detailed programming grid. La Tele is best documented as a Paraguayan general-interest free-to-air channel whose identity has combined locally produced content, imported programming, education, news, entertainment, national events, and selected sports broadcasts.
- 2021
UEFA Euro 2020 coverage
[1]La Tele carried Paraguayan over-the-air rights to 24 matches of the postponed UEFA Euro 2020 tournament.
- 2013
Hispanoamérica TV is dissolved
[1]The legal entity connected with the offshore licensing structure was dissolved in April.
- 2012
No Somos Ángeles launches
[1]The channel premiered a Paraguayan adaptation of a Bolivian celebrity-gossip format.
- 2011
Paraguayan bicentennial coverage
[1]La Tele aired acts connected with Paraguay's bicentennial celebrations.
- 2008
Regular broadcasting begins
[1]After test transmissions, La Tele began regular commercial broadcasting on 21 September.
- 2007
Paraguayan operating subsidiary is formed
[1]Hispanoamérica TV del Paraguay S.A. was formed to exploit the channel's VHF channel 11 terrestrial signal in Asunción.
- 2005
Hispanoamérica TV is registered in Panama
[1]The company later associated with the channel's licensing structure was registered in Panama on 28 February 2005.
Products and positioning
A Paraguayan general-interest free-to-air television channel combining local production, imported programming, educational content, entertainment, news, public-event coverage, and selected sports rights.
Television broadcasting · 2008
General-interest free-to-air television
La Tele's core offering is an over-the-air television service for Paraguay, initially transmitted on VHF channel 11 in Asunción. The channel combines local and imported programming rather than focusing on a single genre. Its documented schedule has included news, educational material, documentaries, investigative reports, entertainment, public-event coverage, and sports rights.
Educational television · 2008
Educational and documentary programming
At launch, La Tele devoted a ten-hour overnight block to educational content. This included preschool shows, documentaries, investigative reports, Discovery Communications acquisitions, and locally made courses financed by the Servicio Nacional de Promoción Profesional. The block was a central part of the channel's initial public-interest positioning.
Entertainment television · 2012
No Somos Ángeles
No Somos Ángeles is a celebrity-gossip and entertainment program that premiered on La Tele in February 2012. It was based on a format associated with Bolivia's Red Uno and was brought to Paraguay through producer Hans Bravo. The program broadened the channel's schedule toward celebrity and popular-entertainment content.
Sports broadcasting · 2021
UEFA Euro 2020 broadcasts
La Tele held Paraguayan over-the-air rights to 24 matches from UEFA Euro 2020. The tournament was postponed and played in 2021, giving the channel a significant international football property and complementing its general programming portfolio.
Controversies
2012
Scrutiny of the Hispanoamérica TV offshore structure
La Tele's early legal and licensing structure attracted scrutiny because Hispanoamérica TV was registered in Panama and associated with an offshore vehicle created through Mossack Fonseca. The arrangement was questioned in the context of Paraguayan restrictions on figurehead companies in broadcasting. The company was proposed for dissolution in 2012 and dissolved in April 2013.
Brand decisions
2021
Broadcasting of UEFA Euro 2020 matchesProduct launchBackground
The postponed European football championship provided a major international sports property for Paraguayan broadcasters.
Action taken
La Tele carried the Paraguayan over-the-air rights to 24 tournament matches.
Aftermath
The rights package added high-profile international sports to the channel's general-interest portfolio.
2013
Dissolution of the Hispanoamérica TV vehicleStrategyBackground
The offshore legal structure connected with the television license was challenged in light of Paraguayan restrictions concerning figurehead broadcasting companies.
Action taken
The Hispanoamérica TV company was dissolved in April 2013 after dissolution had been proposed in 2012.
Aftermath
The dissolution ended the documented use of that legal vehicle in the channel's early licensing structure.
2012
Introduction of No Somos ÁngelesProduct launchBackground
La Tele sought to broaden its schedule beyond education, news, and documentaries through a recognizable regional entertainment format.
Action taken
The channel premiered No Somos Ángeles, adapted from a Bolivian celebrity-gossip program.
Aftermath
The launch marked a stronger presence for celebrity and popular entertainment in the channel's programming mix.
2008
Launch with a substantial educational scheduleStrategyBackground
The new channel entered Paraguay's television market with a general-interest mandate but gave its launch schedule a prominent educational component.
Action taken
La Tele scheduled a ten-hour overnight block featuring preschool programming, documentaries, investigative reports, imported educational material, and locally produced courses.
Aftermath
The channel later expanded its profile with entertainment, public-event coverage, and sports programming.
Sources1 sources
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