Kudos

Kudos was a branded granola cereal bar produced by Mars, Incorporated and introduced in 1986. The product occupied a hybrid position between a snack bar and a candy bar: it used a granola-based center but was covered in milk chocolate and promoted with flavor combinations associated with confectionery. Its original launch varieties were Nutty Fudge, Chocolate Chip, and Peanut Butter. The concept reflected a common food-marketing strategy of the period: presenting a familiar sweet treat in a format that suggested greater wholesomeness through the inclusion of granola. The original formulation was relatively candy-like, with the granola component playing a supporting role rather than defining the eating experience. This allowed the brand to appeal to consumers seeking a portable snack while retaining the indulgence and flavor profile of a chocolate bar. Kudos later expanded its flavor range with versions incorporating pieces or flavor associations linked to Mars confectionery brands. Examples mentioned in reference material include Snickers, M&M's, and Dove chocolate. These extensions connected the granola-bar line to Mars's broader candy portfolio and gave the product a distinctive confectionery-oriented identity within the snack-bar category. The brand used the slogan “Kudos, I'm yours!” during its marketing history. The slogan reinforced the product's personal, treat-oriented positioning rather than presenting it solely as a health or nutrition product. As consumer expectations in snack foods evolved, the balance between a chocolate-covered format and a granola-based proposition became increasingly relevant to the product's positioning. Mars stated in a 2017 Facebook post that Kudos had been officially discontinued. Reference material available as of 2020 indicated that Mars had no plans to revive the product. The brand is therefore defunct, with no verified current product range, operating website, public leadership roster, or active commercial distribution identified in the supplied sources.

Kudos was introduced by Mars, Incorporated in 1986 as a milk-chocolate granola cereal bar. Its creation reflected an effort to combine the portability and perceived wholesomeness of a granola bar with the taste and format of a candy bar. The product was therefore not positioned as a purely functional cereal or nutrition bar. Instead, its chocolate coating and sweet flavor combinations made indulgence central to the experience, while the granola base provided a more cereal-oriented point of difference. At launch, the brand offered three varieties: Nutty Fudge, Chocolate Chip, and Peanut Butter. These flavors established the product's core identity around chocolate, nuts, and sweet snack occasions. The original formulation was described as notably candy-bar-like, with less emphasis on granola than the product concept might imply. Its intended role was to serve as a healthier alternative to a conventional candy bar, although the product remained a confectionery-style snack rather than a narrowly health-focused food. Mars subsequently developed additional versions that used or evoked well-known Mars candy brands. Reported examples include bars containing pieces associated with Snickers, M&M's, and Dove chocolate. These extensions linked Kudos to Mars's wider confectionery portfolio and gave the brand opportunities to use familiar candy flavors within a granola-bar format. The approach also distinguished Kudos from plain cereal bars by making chocolate and branded inclusions part of its central appeal. The brand's original slogan was “Kudos, I'm yours!” This messaging presented the bar as an accessible personal treat and supported its snack-oriented positioning. Available reference material does not establish a complete chronology of its advertising, distribution, packaging changes, or international availability, so those aspects cannot be documented reliably here. In 2017, Mars stated through a Facebook post that Kudos had officially been discontinued. Later reference material reported that, as of 2020, the company had no plans to bring the product back. No verified relaunch, current official website, active product lineup, or successor brand is identified in the supplied sources. Kudos is consequently best understood as a discontinued Mars snack brand remembered for combining granola, milk chocolate, and flavors drawn from the company's candy-bar portfolio.

• 2020

  No revival planned

  [1]Kudos (granola bar)en.wikipedia.org

  Available reference material reports that Mars had no plans to revive Kudos as of 2020.

• 2017

  Discontinuation confirmed

  [1]Kudos (granola bar)en.wikipedia.org

  Mars confirms in a Facebook post that the Kudos bars have been officially discontinued.

• 1986

  Kudos launches

  [1]Kudos (granola bar)en.wikipedia.org

  Mars introduces Kudos as a milk-chocolate granola cereal bar in Nutty Fudge, Chocolate Chip, and Peanut Butter varieties.

A chocolate-coated granola snack positioned between a conventional cereal bar and a candy bar, offering a more wholesome-seeming alternative while retaining indulgent confectionery flavors.

• Granola cereal bars · 1986

  Kudos granola bars

  The core Kudos product was a milk-chocolate-coated granola cereal bar designed to combine a cereal-bar format with the flavor and indulgence of a candy bar. The initial range included Nutty Fudge, Chocolate Chip, and Peanut Butter. Later variations incorporated or referenced pieces from Mars confectionery brands, including Snickers, M&M's, and Dove chocolate. The product was ultimately discontinued.

• Kudos, I'm yours!

  The brand used the slogan “Kudos, I'm yours!” to present the bar as a personal, enjoyable snack and reinforce its treat-oriented positioning.

  Source

• 2017

  Mars discontinues KudosOther

  Background

  Mars publicly stated that the Kudos granola bars were no longer being produced.

  Action taken

  The company confirmed the product's official discontinuation.

  Aftermath

  Reference material available as of 2020 indicated that Mars had no plans to revive the brand.

  Source

• Unconfirmed

  UK egg company Noble Foods debuts Kudos[2]英国蛋业公司Noble Foods推出Kudosnews.google.com

  Reported: 2026-09-22

  UK egg company Noble Foods has debuted Kudos, as reported by WATTPoultry.com. The source text does not specify the product details or the launch date.

1. 1Kudos (granola bar)en.wikipedia.org
2. 2英国蛋业公司Noble Foods推出Kudosnews.google.com