Excel

Excel is a Canadian chewing-gum and breath-mint brand associated with the Wrigley Company and, ultimately, Mars Wrigley. The brand was introduced in Canada in 1991, making it earlier than the related Eclipse brand that Wrigley launched in the United States in 1999. Eclipse was developed as a U.S. counterpart modeled on the Canadian Excel concept, particularly its positioning around portable, sugar-free pellet gum and breath freshness. Excel's core business is confectionery rather than information technology. Its main products are chewing gum in pellet and other portable formats, together with breath mints sold in compact packages. The brand's purpose is functional as well as sensory: it offers a convenient way to freshen breath, typically through strongly flavored mint varieties and sugar-free formulations. Canadian packaging is presented in both English and French, reflecting the country's labeling requirements. The brand has been connected to Wrigley's broader gum portfolio, which also includes brands such as Eclipse, Orbit, and Extra. Excel is principally recognized as the Canadian name in the Excel/Eclipse brand relationship: Excel was established in Canada first, while Eclipse became the name used in the United States and several international markets. This relationship gave Wrigley a platform for extending a breath-freshness proposition across different national brand architectures rather than using one universal name everywhere. The Canadian range has included chewing gum and Excel-branded mints. Gum formats have included individual pellet products and multipiece packs, while mints have been sold in compact containers. Product and flavor availability can vary by period and market. During the 2010 Winter Olympics in Vancouver, Excel gum was promoted with edible maple-leaf markings on individual pieces in support of the Canadian Olympic Team, linking the brand to a major national event. Excel has also participated in dental-health communication. In 2012, Wrigley partnered with the Chinese Stomatological Association on a dental-health application associated with the Excel brand in China. The initiative extended the brand beyond simple breath freshening into consumer education, although the principal identity and market base of Excel remain Canadian. Publicly available reference material does not establish a separate corporate headquarters, independent listing, founder, or standalone financial reporting for Excel; these matters belong to its corporate owner and operating group rather than to the product brand itself.

Excel was introduced in Canada in 1991 by the Wrigley Company as a chewing-gum brand centered on breath freshness and portable consumption. Its launch preceded the introduction of Eclipse in the United States by eight years. Wrigley subsequently used Excel as the model for Eclipse, which entered the U.S. pellet-gum segment in 1999. The two names therefore represent related market expressions of a similar product proposition, with Excel retaining particular importance in Canada. The brand developed around gum formats that could be carried and consumed conveniently throughout the day. Its portfolio has included sugar-free pellet gum and multipiece packs, along with mint products intended to provide a more direct breath-freshening occasion. Canadian Excel packaging has used both English and French, consistent with national labeling requirements. Product assortments and flavors have changed over time, and the available reference material does not provide a complete historical catalog of every Canadian SKU. Excel belongs to the broader Wrigley confectionery portfolio, alongside brands such as Eclipse, Orbit, and Extra. Following Mars's acquisition of Wrigley, the brand became part of Mars Wrigley. Excel is not documented as a separately incorporated or publicly listed company; it is a consumer brand operated within the confectionery group. The brand's marketing has occasionally connected its functional promise with broader health and national themes. During the 2010 Vancouver Winter Olympics, gum pieces carried edible maple-leaf markings in support of the Canadian Olympic Team. In 2012, an Excel-associated partnership with the Chinese Stomatological Association supported a dental-health application in China. These activities broadened the brand's communication from breath freshening to dental awareness and national participation, while its principal identity remained tied to Canadian gum and mint consumption. Reference material confirms Excel's Canadian origin and its relationship to Eclipse, but does not establish a detailed founder history, independent financial performance, corporate headquarters, or a complete current product list. Those fields are therefore kept limited where reliable brand-specific information is unavailable.

• 2012

  Dental-health education initiative in China

  [1]Eclipse (breath freshener)en.wikipedia.org

  Excel is associated with a dental-health application developed with the Chinese Stomatological Association.

• 2010

  Vancouver Olympics maple-leaf promotion

  [1]Eclipse (breath freshener)en.wikipedia.org

  Excel gum pieces carry edible maple-leaf markings in a promotion supporting the Canadian Olympic Team during the Vancouver Winter Olympics.

• 1999

  Eclipse launches in the United States

  [1]Eclipse (breath freshener)en.wikipedia.org

  Wrigley introduces Eclipse in the United States, using the earlier Canadian Excel brand as its model for entry into the American pellet-gum segment.

• 1991

  Excel launches in Canada

  [1]Eclipse (breath freshener)en.wikipedia.org

  The Wrigley Company introduces Excel as a Canadian chewing-gum brand.

Portable, sugar-free gum and mint products positioned around breath freshness, strong flavor, and everyday convenience, with a distinctly Canadian brand identity.

• Chewing gum · 1991

  Excel Chewing Gum

  The core Excel product line consists of chewing gum, particularly sugar-free pellet gum designed for portable, everyday use. The brand's central consumer promise combines flavor with breath freshening. Products have been offered in multipiece formats, and exact pack sizes and flavor assortments may vary over time. Excel's Canadian presentation is bilingual in English and French.

• Breath mints

  Excel Mints

  Excel Mints extend the brand's breath-freshening proposition beyond chewing gum. They are sold in compact containers intended for convenient use and have been offered in mint-oriented flavor formats. The available reference material confirms the Canadian mint line but does not provide a complete, current list of varieties or pack sizes.

• 2012Dental-health education application

  China

  Excel partnered with the Chinese Stomatological Association on a dental-health application intended to provide oral-care education to consumers.

  Outcome. The initiative expanded Excel-associated communication into dental education. No download, usage, or commercial results are documented in the supplied source.

  Source
• 2010Vancouver Winter Olympics maple-leaf promotion

  Canada

  Excel placed small edible maple-leaf markings on individual pieces of gum during the Vancouver Winter Olympics and used the promotion to support the Canadian Olympic Team.

  Outcome. The promotion connected Excel with a prominent Canadian sporting event; a detailed performance result is not available in the reference material.

  Source

• 1999

  Adapt the Excel concept for the U.S. market under the Eclipse nameStrategy

  Background

  After Excel had been established in Canada, Wrigley used the concept as the model for a separate U.S. brand intended to enter the pellet-gum segment.

  Action taken

  Wrigley launched Eclipse in the United States rather than extending the Excel name directly into that market.

  Aftermath

  Excel and Eclipse became related brand names used in different markets, with Eclipse later appearing in several international markets.

  Source

• Unconfirmed

  Microsoft launches combined Office app for iOS[2]微软为 iOS 推出 Office 三合一应用diy.zol.com.cn

  Reported: 2020-02-19

  Microsoft launched an iOS app combining Word, Excel and PowerPoint in a single application.

• 2019-12-06

  Microsoft announces major updates to mobile Office apps[3]微软宣布重大调整移动端Office应用tech.sina.com.cn

  Reported: 2019-12-06

  Microsoft announced major changes to its mobile Office apps; updated versions of Word, Excel, PowerPoint, OneDrive and Outlook were available to download, while Teams, Yammer and Planner were due to follow.

1. 1Eclipse (breath freshener)en.wikipedia.org
2. 2微软为 iOS 推出 Office 三合一应用diy.zol.com.cn
3. 3微软宣布重大调整移动端Office应用tech.sina.com.cn