Kopparberg
Swedish fruit cider brand known for pear cider.
Last updated November 1, 2026
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Overview
Kopparberg is a Swedish fruit cider brand popular in the UK, especially known for its pear cider.
Products and positioning
Controversies
2021
Kopparberg faces backlash over GB News ad suspension
Kopparberg and other brands faced online backlash and calls for a boycott after suspending advertisements from GB News. According to the reported event, the companies drew criticism for withdrawing the ads. The coverage describes the reaction as a boycott call directed at the brands over their decision to suspend advertising on the channel. The event is framed as a controversy note concerning the brand's advertising decision and the public response it generated.
Recent events
Brands face backlash over GB News ad suspensions[1]
Reported:
Kopparberg and other brands faced online backlash and calls for a boycott after suspending advertisements from GB News. The article reports criticism of the companies for withdrawing the ads.
Kopparberg launches three flavoured vodkas[2]
Reported:
Kopparberg expanded its spirits portfolio with a flavoured vodka range in lemon, passionfruit, and strawberry and lime flavours. The bottles are set to be available through on-trade and off-trade accounts throughout the UK from that week.
Sources2 sources
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