Kopparberg controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2021
Kopparberg faces backlash over GB News ad suspension
Public backlash
Kopparberg and other brands faced online backlash and calls for a boycott after suspending advertisements from GB News. According to the reported event, the companies drew criticism for withdrawing the ads. The coverage describes the reaction as a boycott call directed at the brands over their decision to suspend advertising on the channel. The event is framed as a controversy note concerning the brand's advertising decision and the public response it generated.
Source excerpt
Others to pull their adverts include IKEA, Nivea, Grolsch, the Open University and Octopus Energy, prompting a backlash and calls for boycott with many accusing the companies of succumbing to 'woke zealots' and 'cancel culture'.