König Pilsener

König Pilsener is a beer brand associated with the Bitburger Braugruppe. Its press area is hosted under the Bitburger Braugruppe domain, and its communications contact is based at König-Brauerei. The brand has been realigned with a modernized brand presence focused on appreciation, an authentic advertising campaign reinterpreting the slogan "Heute ein König", and a stronger use of red as the brand color. It has also been featured in a limited-edition beer mix with Sinalco called "Kumpel Mische".

König Pilsener is a beer brand within the Bitburger Braugruppe. Its press area is hosted under the Bitburger Braugruppe domain, and its communications contact is based at König-Brauerei. On 21 July 2026, König Pilsener announced a brand realignment with a modernized brand presence focused on appreciation, an authentic advertising campaign reinterpreting the slogan "Heute ein König", and a stronger presence of red as the brand color in the revised design. On 24 June 2026, König-Brauerei announced a sustainable rainwater use project that reduces the brewery's already very low fresh water consumption by around 8 percent, supported by Emschergenossenschaft under the Klima.Werk future initiative. On 11 May 2026, König Pilsener and Sinalco presented "Kumpel Mische", a beer mix beverage combining König Pilsener and Sinalco Cola-Orange Mix, as a limited special edition available at Edeka Rhein-Ruhr and in many trinkgut stores, especially in North Rhine-Westphalia.

Modernized brand presence focused on appreciation, with red as a stronger brand color.

• König Pilsener

  Beer brand within the Bitburger Braugruppe.

• Kumpel Mische

  Beer mix beverage combining König Pilsener and Sinalco Cola-Orange Mix, limited special edition.

1. 1König Pilsener Pressebereich | König | Pressebereichpresse.bitburger-braugruppe.de