Ipsy
Ipsy is a personalized beauty brand offering custom beauty picks delivered monthly.
Last updated September 11, 2026
Overview
Ipsy is a personalized beauty brand. According to its official website, users take a Beauty Quiz to receive custom beauty picks every month, and can join Ipsy to discover new makeup, skincare, and brands. Ipsy describes itself as inspiring self-expression through personalized beauty, expert curation, and a community that celebrates what makes you unique.
Products and positioning
Personalized beauty with expert curation and community.
Product categories. makeup · skincare
Flagship businesses
- custom beauty picks delivered monthly
Sources
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