International Paint
International Paint is AkzoNobel's marine and protective coatings brand, with roots in a nineteenth-century British marine-paint manufacturer.
Last updated October 17, 2026
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Overview
International Paint is a coatings brand operated within AkzoNobel's Marine & Protective Coatings business unit. Its origins date to 1881, when German brothers Max and Albert Holzapfel and Charles Petrie established the Holzapfel Compositions Company in Newcastle upon Tyne, England. The company initially served the local shipping industry with marine coatings and later developed the International name as its principal paint brand. Its early history was closely connected with the industrialization of shipbuilding, the expansion of international shipping, and the need for coatings that could protect hulls and other marine structures from corrosion, fouling, and harsh operating conditions. The business expanded quickly beyond northeast England. Production and commercial activity reached Russia, Denmark, Italy, and Germany by the late nineteenth century, followed by the United States in 1901. The American operation was registered in New Jersey as International Paint Co. Inc., with manufacturing in Brooklyn, New York. Before the First World War, the company added factories in Sweden, France, and Japan. During the war period it was known as International Paints and moved its headquarters to London. In the interwar years, the organization broadened its geographical presence across Spain, Canada, Brazil, Mexico, Australia, and New Zealand, while also extending beyond marine coatings into domestic and industrial paints. A major corporate turning point came in 1968, when Courtaulds acquired International Paint and consolidated its coating interests under the International name. The 1970s and 1980s brought further expansion, acquisitions, market additions, consolidation, and subsequent rationalization. These changes reflected the increasingly global and capital-intensive nature of the coatings industry, in which manufacturers balanced local production and technical support with the need to serve shipowners, shipyards, offshore operators, and industrial customers across multiple regions. AkzoNobel acquired Courtaulds in 1998. International Paint subsequently became a leading brand within AkzoNobel's Marine & Protective Coatings business. The brand's contemporary scope centers on marine and protective applications, although its historical development included broader industrial and decorative paint activities. The Felling site remains a significant operational location: it hosts the Marine & Protective Coatings business headquarters, brand and business personnel, manufacturing, and staff associated with other AkzoNobel activities. According to the referenced company description, the business unit has approximately 5,500 employees in more than 60 countries, with International Paint products manufactured in roughly 30 countries and aggregate coating production of up to about one million tonnes annually. International Paint's market identity is therefore built around technical performance, durability, and global support rather than consumer-facing color or lifestyle positioning. Its principal customer environments include commercial shipping, naval and specialist vessels, offshore assets, infrastructure, and industrial facilities. The brand's history also includes an important environmental and regulatory chapter. International Paint Limited was fined and ordered to pay costs after the release of tributyltin, a highly toxic biocidal antifouling compound, from a storage tank at a former paint-testing site at Newton Creek, Newton Ferrers, on the River Yealm in Devon. The incident illustrates the environmental risks associated with older antifouling technologies and the regulatory scrutiny applied to marine coatings manufacturers.
History
International Paint began in 1881 as the Holzapfel Compositions Company, founded in Newcastle upon Tyne by Max Holzapfel, Albert Holzapfel, and Charles Petrie. The original business produced marine coatings for the surrounding shipping industry. The International name was subsequently developed as the company's paint brand, linking the business to its increasingly international manufacturing and sales network. The company first expanded from Newcastle upon Tyne to larger premises in Gateshead and then, in 1904, to a substantial factory at Felling. That site became the long-term center of the business and later hosted the headquarters and manufacturing operations of the AkzoNobel Marine & Protective Coatings business. International Paint's early geographic expansion was unusually rapid for a specialist coatings manufacturer. By 1889 it had taken production or operations into Russia, Denmark, Italy, and Germany. In 1901 it entered the United States, where International Paint Co. Inc. was registered in New Jersey and manufactured in Brooklyn, New York. Additional factories were established in Sweden, France, and Japan before the First World War. The First World War period brought a headquarters move to London and use of the name International Paints. During the interwar period, the business expanded into Spain, Canada, Brazil, Mexico, Australia, and New Zealand. Its activities also broadened from marine coatings into domestic and industrial paints. This diversification gave the company exposure to a wider range of customers while retaining marine protection as its historical and technical foundation. In 1968, Courtaulds acquired International Paint and combined its coating interests under the International name. The following two decades involved further additions, market expansion, consolidation, and retrenchment. Like many global industrial businesses, the company adjusted its country footprint and product structure as manufacturing economics, competition, and customer requirements changed. AkzoNobel acquired Courtaulds in 1998, bringing International Paint into the AkzoNobel group. The brand is now associated primarily with AkzoNobel's Marine & Protective Coatings business unit. The unit serves customers in more than 60 countries, with manufacturing in approximately 30 countries according to the referenced account. The Felling operation remains a major site for production, business-unit management, and technical and brand personnel. The company's history also includes environmental controversy connected with tributyltin, or TBT, an antifouling biocide used historically in marine coatings. International Paint Limited faced legal consequences after a release from a storage tank at a former testing site at Newton Creek on the River Yealm in Devon. The incident is part of the broader transition away from highly toxic antifouling substances and illustrates the environmental liabilities associated with legacy marine-coatings technologies. In its current identity, International Paint is principally a business-to-business coatings brand whose value proposition rests on corrosion control, vessel maintenance, antifouling performance, and protective systems for marine and industrial assets.
- 1998
AkzoNobel acquires Courtaulds
[1]International Paint became part of AkzoNobel through AkzoNobel's acquisition of Courtaulds.
- 1968
Courtaulds acquires International Paint
[1]Courtaulds acquired International Paint and consolidated its coatings interests under the International name.
- 1904
Felling factory opened
[1]The business moved to a large factory in Felling, which later became a major International Paint and AkzoNobel coatings site.
- 1901
United States operation established
[1]International Paint Co. Inc. was registered in New Jersey, with production located in Brooklyn, New York.
- 1889
Early overseas production expansion
[1]The company extended production or operations into Russia, Denmark, Italy, and Germany.
- 1881
Holzapfel Compositions Company founded
[1]Max and Albert Holzapfel and Charles Petrie established a Newcastle upon Tyne company producing marine coatings for the shipping industry.
Products and positioning
A technically oriented global coatings brand focused on protecting ships, offshore assets, industrial equipment, and infrastructure against corrosion, fouling, wear, and demanding environmental conditions.
Marine coatings
Marine anticorrosive coatings
Coating systems designed to protect ship hulls, superstructures, tanks, and other marine steelwork from corrosion caused by salt water, humidity, immersion, and operational exposure. They form a core part of the brand's historical and contemporary marine-protection offering.
Marine coatings
Antifouling coatings
Marine coatings intended to reduce the attachment and growth of organisms on underwater vessel surfaces. Antifouling is a historically important category for International Paint and has been subject to changing environmental requirements, including restrictions on highly toxic legacy biocides.
Industrial and infrastructure coatings
Protective coatings
Protective coating systems for industrial assets, infrastructure, offshore facilities, and related structures. These products are positioned around durability and resistance to corrosion, abrasion, weather, and demanding service environments.
Historical broader coatings portfolio
Industrial and domestic paints
The company expanded beyond marine applications during the twentieth century into industrial and domestic paints. These activities formed part of the broader International-branded coatings portfolio, although the contemporary brand identity is principally associated with marine and protective coatings.
Controversies
Tributyltin release at Newton Creek
International Paint Limited was fined and ordered to pay costs following the release of highly toxic tributyltin biocidal antifouling compound from a storage tank at a former paint-testing site at Newton Creek, Newton Ferrers, Devon. The incident concerned the environmental risks of legacy antifouling chemistry.
Brand decisions
1998
AkzoNobel acquisition of CourtauldsM&ABackground
AkzoNobel acquired Courtaulds, whose coatings and sealants activities represented a major part of its business.
Action taken
International Paint was transferred into AkzoNobel and became a leading brand of its Marine & Protective Coatings business unit.
Aftermath
The brand continued as part of AkzoNobel's global coatings portfolio, with operations and manufacturing distributed across multiple countries.
1968
Courtaulds acquisition and brand consolidationM&ABackground
Courtaulds had an established coatings business and acquired International Paint during a period of consolidation in the coatings sector.
Action taken
Courtaulds acquired International Paint and brought its coating interests together under the International name.
Aftermath
The transaction placed International Paint within Courtaulds' wider coatings structure and preceded further expansion and consolidation during the 1970s and 1980s.
Sources1 sources
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