IMG Worlds of Adventure

IMG Worlds of Adventure is an indoor theme park in Dubai, United Arab Emirates, developed by the Ilyas & Mustafa Galadari Group as part of the City of Arabia project in Dubailand. Located on Sheikh Mohammed Bin Zayed Road, the park was designed as a fully climate-controlled destination capable of operating year-round in Dubai's hot climate. It opened to guests on August 31, 2016. The park is organized into six themed zones, commonly described as worlds: Marvel, Cartoon Network, Lost Valley – Dinosaur Adventure, IMG Boulevard, Haunted Town, and IMG Kids Zone. Marvel and Cartoon Network are based on licensed entertainment properties, while the other areas were developed around original concepts created for the park. This combination gives the venue a mixture of recognizable characters and locally developed attractions rather than making it a single-franchise park. IMG Worlds of Adventure contains more than 22 rides and attractions, including roller coasters, dark rides, motion-based experiences, family rides, live entertainment, and children's play facilities. Major attractions include The Velociraptor in Lost Valley, Avengers: Battle of Ultron, Spider-Man: Doc Ock's Revenge, Thor: Thunder Spin, The Powerpuff Girls – Mojo Jojo's Robot Rampage!, Ben 10: 5D Hero Time, and The Haunted Hotel. The Haunted Hotel has an age restriction and is intended for older guests. Beyond rides, the park operates themed restaurants, snack outlets, retail stores, and character-oriented merchandise locations. Reference material describes approximately 25 retail concepts and 28 food-and-beverage outlets across the venue. These include Marvel merchandise and dining concepts, Cartoon Network stores and food outlets, dinosaur-themed retail and restaurants, and general IMG Boulevard facilities. IMG Kids Zone provides an inflatable adventure-play environment aimed at younger children. The venue was planned as one of the world's largest temperature-controlled indoor theme parks and was designed to accommodate more than 20,000 visitors per day. Falcon's Creative Group was the primary design company involved in planning and designing the park. Its business model is based on admissions, attractions, food and beverage, merchandise, and ancillary visitor services, including annual-pass products and photography. The park is positioned as a destination attraction for residents and tourists visiting Dubai, with its enclosed environment supporting consistent operation throughout the year.

IMG Worlds of Adventure was developed by the Ilyas & Mustafa Galadari Group as a major attraction within City of Arabia, a planned development associated with Dubailand in Dubai. The project was conceived as a large indoor theme park suited to the United Arab Emirates' climate, allowing visitors to experience rides and entertainment in a temperature-controlled environment rather than in an open-air park. Financing for the development included a loan from Abu Dhabi Islamic Bank in April 2014. Planning and design work involved Falcon's Creative Group, which was the primary design company identified in reference material. The park's concept combined licensed international entertainment brands with original intellectual property created for the venue. Marvel and Cartoon Network became the two branded worlds, while IMG Group-developed concepts supplied the remaining themed environments. The park's six-world structure consists of Marvel, Cartoon Network, Lost Valley – Dinosaur Adventure, IMG Boulevard, Haunted Town, and IMG Kids Zone. Marvel and Cartoon Network provide character-driven attractions, retail, and food-and-beverage concepts built around recognizable franchises. Lost Valley uses dinosaurs and prehistoric adventure as its central theme, including the major roller coaster The Velociraptor. IMG Boulevard functions as a general arrival and entertainment district, while Haunted Town provides horror-themed programming. IMG Kids Zone is designed for younger children and includes an inflatable adventure playground. After development, IMG Worlds of Adventure opened to guests on August 31, 2016. The completed venue included more than 22 rides and attractions, approximately 25 retail concept stores, and 28 original food-and-beverage outlets according to the supplied reference material. Its attractions range from roller coasters and spinning rides to dark rides, motion-based experiences, live shows, and children's activities. Examples include Avengers: Battle of Ultron, Hulk: Epsilon Base 3D, Spider-Man: Doc Ock's Revenge, Thor: Thunder Spin, The Powerpuff Girls – Mojo Jojo's Robot Rampage!, Ben 10: 5D Hero Time, and The Haunted Hotel. The park's indoor format is central to its operating proposition. It was described as one of the world's largest temperature-controlled indoor theme parks, with capacity for more than 20,000 visitors per day. In addition to admission revenue, the site supports a broader destination model through themed dining, snacks, merchandise, retail, photography, live entertainment, and annual-pass products. Its location in Dubai allows it to serve both the resident market and international tourists, while the range of age-targeted zones enables families and mixed-age groups to visit the same venue. IMG Worlds of Adventure's brand identity therefore rests on three elements: a large enclosed leisure destination, a portfolio of licensed characters from Marvel and Cartoon Network, and original IMG-developed worlds such as Lost Valley and Haunted Town. The reference material does not establish a separate corporate listing, a named individual founder, or a detailed record of current executives.

1. 2016Park opens to the public

   IMG Worlds of Adventure opened its gates on August 31, 2016.

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2. 2015Avengers attraction announced

   The Marvel area was announced as including Avengers: Battle of Ultron, a 3D media-based attraction.

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3. 2014Development financing arranged

   IMG Worlds of Adventure received a loan from Abu Dhabi Islamic Bank during development of the City of Arabia project.

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A large, year-round indoor destination theme park in Dubai that combines globally recognized Marvel and Cartoon Network properties with original dinosaur, horror, family, and children’s entertainment zones.

• MarvelLicensed themed land2016

  The Marvel world adapts characters and stories from Marvel into rides, media-based attractions, restaurants, and merchandise. Its attractions include Avengers: Battle of Ultron, Hulk: Epsilon Base 3D, Spider-Man: Doc Ock's Revenge, Thor: Thunder Spin, and Avengers: Flight of the Quinjets. The zone also includes themed dining and retail concepts such as Marvel Universe, Marvel Vault, and Avengers Exchange.

• Cartoon NetworkLicensed themed land2016

  The Cartoon Network world presents attractions and retail built around animated properties including The Powerpuff Girls, Ben 10, Adventure Time, The Amazing World of Gumball, and LazyTown. Key experiences include The Powerpuff Girls – Mojo Jojo's Robot Rampage!, Ben 10: 5D Hero Time, The Ride of OOO with Finn & Jake, and The Amazing Ride of Gumball, supported by character-themed shops and food outlets.

• Lost Valley – Dinosaur AdventureOriginal themed land2016

  Lost Valley is an original IMG-developed dinosaur adventure world featuring animatronic dinosaurs, prehistoric theming, family attractions, and major thrill rides. Its signature attraction is The Velociraptor roller coaster. Other attractions include Forbidden Territory, Predator, Dino Carousel, Adventure Fortress, and Dinosaurium, with themed dining and expedition-style merchandise.

• IMG BoulevardOriginal themed land2016

  IMG Boulevard is the park's general entertainment and arrival district, combining a themed attraction with food, beverage, retail, and visitor services. Boulevard Express is its listed attraction, while outlets include the Popcorn Factory, Boulevard Gourmet, Samosa House, Flavors of Arabia, World of Candy, IMG Emporium, and Adventure Photography.

• Haunted TownOriginal themed land2016

  Haunted Town is a horror-themed world developed for IMG Worlds of Adventure. Its central attraction is The Haunted Hotel, an immersive haunted experience with entry restricted to guests aged 15 and above according to the supplied reference material. The area also includes a themed café and a dedicated retail store.

• IMG Kids ZoneChildren's entertainment area2016

  IMG Kids Zone is the park's dedicated area for younger children. It is centered on an inflatable adventure playground and complements the more intensive rides and licensed character areas elsewhere in the park.

• 2016Launch a multi-world indoor theme-park destinationStrategy

  The project was developed for Dubai as a fully indoor, temperature-controlled attraction capable of operating throughout the year.

  What changed. The operator opened a six-world venue combining licensed Marvel and Cartoon Network properties with original IMG-developed areas, rides, dining, retail, and children's entertainment.

  Aftermath. IMG Worlds of Adventure opened to guests on August 31, 2016 and established the venue as a major indoor theme-park destination in Dubai.

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• 2015Add Avengers: Battle of Ultron to the Marvel worldProduct launch

  The park's Marvel zone was planned around attractions based on Marvel characters and stories. Reference material states that a 3D media-based Avengers attraction was announced in June 2015.

  What changed. IMG Worlds of Adventure announced Avengers: Battle of Ultron as one of the headline attractions in the Marvel-themed area.

  Aftermath. The attraction became part of the park's opening-era Marvel offering. No independent attendance or financial outcome is provided in the supplied sources.

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• 2016IMG Worlds of Adventure opens to guests in Dubai

  IMG Worlds of Adventure opened on August 31, 2016, introducing its six themed worlds and indoor rides, attractions, dining, and retail facilities to the public.

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• 2015Marvel zone announced with Avengers: Battle of Ultron attraction

  The park announced that its Marvel-themed zone would include Avengers: Battle of Ultron, a 3D media-based attraction associated with the Avengers property.

  Product launch
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• 2014Abu Dhabi Islamic Bank provides financing for IMG Worlds of Adventure

  The park received a loan from Abu Dhabi Islamic Bank during its development as part of the City of Arabia project.

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1. IMG Worlds of Adventure
2. IMG Worlds of Adventure official website