Hum Network

Hum Network is a Pakistani media and broadcasting company headquartered in Karachi. The business began in February 2004 under the name Eye TV Limited, founded by Sultana Siddiqui. Its corporate name changed to Eye Television Network Limited in November 2004 and became Hum Network in January 2011. The company entered television broadcasting after registering with the Pakistan Electronic Media Regulatory Authority in October 2004 and launching its first satellite service, Hum TV, in January 2005. Hum TV became the company’s principal entertainment platform, carrying Urdu-language drama, serial, entertainment, and lifestyle programming for viewers in Pakistan and across South Asia. Over time, Hum Network expanded beyond its original general-entertainment channel into a portfolio of specialized domestic and international services. These properties have included Hum Sitaray, Hum News, Hum Masala, Hum Pashto 1, and Ten Sports, together with international services branded Hum Europe, Hum World, and Hum MENA. The portfolio reflects a strategy of combining mass-market entertainment with news, food, sports, regional-language, and diaspora-oriented programming. The company became publicly traded in June 2005 after an initial public offering on the Karachi Stock Exchange. The reference material identifies the offer price as PKR 10 per share, although no current market valuation or ticker is specified here. Hum Network also belongs to several broadcasting and media associations, including the Asia-Pacific Broadcasting Union, the Association for International Broadcasting, and the Commonwealth Broadcasting Association. Hum Network broadened its cultural footprint through the launch of the Hum Awards in February 2013. The awards created a recurring platform for recognition of Pakistani television and entertainment talent and reinforced the company’s relationship with the local drama industry. In September 2014, the company launched Hum Films as a film-production and distribution banner. Its first cited domestic release was Na Maloom Afraad, released in October 2014, followed by the romantic film Bin Roye in July 2015. The company has also experimented with adjacent businesses. HumMart, an online retail service, was launched in April 2018 and was associated in the reference material with Duraid Qureshi. The available material does not establish the service’s present operating status. Overall, Hum Network’s brand architecture is built around Pakistani-language content, entertainment franchises, broadcast channels, awards, film activity, and international distribution aimed at expatriate and regional audiences.

Hum Network Limited was founded in Karachi in February 2004 by Sultana Siddiqui. The company initially operated as Eye TV Limited and subsequently changed its name to Eye Television Network Limited on 18 November 2004. During its first year, it registered with the Pakistan Electronic Media Regulatory Authority to operate a satellite television service. Its first channel, Hum TV, began broadcasting in January 2005. The channel established the company’s core identity around Pakistani-language entertainment, particularly television drama and general programming. Hum Network then entered the public markets in June 2005 through an initial public offering and listing on the Karachi Stock Exchange. The reference material gives the IPO price as PKR 10 per share, but does not provide a current ticker or later market data. The company adopted its current Hum Network name on 21 January 2011. As the business developed, it built a broader channel portfolio. Domestic services cited in the reference material include Hum Sitaray, Hum News, Hum Masala, Hum Pashto 1, and Ten Sports. These channels extend the company’s programming range from general entertainment into secondary entertainment, Urdu news, food, sports, and Pashto-language content. International services branded Hum Europe, Hum World, and Hum MENA address viewers in Europe, the United States, and the Middle East and North Africa. Hum Network also developed non-channel entertainment properties. In February 2013 it launched the Hum Awards, linking the corporate brand with recognition of Pakistani television and entertainment work. In September 2014 it established Hum Films as a production and distribution banner. The banner’s first cited domestic release was Na Maloom Afraad in October 2014, followed by Bin Roye in July 2015. The group later explored digital commerce through HumMart, an online retail service launched on 20 April 2018. The reference material associates the launch with Duraid Qureshi but does not provide sufficient information to characterize the service’s current status or scale. Hum Network is also identified as a member of the Asia-Pacific Broadcasting Union, the Association for International Broadcasting, and the Commonwealth Broadcasting Association. The available source material does not document a complete current channel roster, current ownership structure, present executive team, or recent financial performance.

1. 2018HumMart launched

   The company entered online retail with the launch of HumMart in April.

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2. 2014Hum Films launched

   Hum Network created its film production and distribution banner in September.

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3. 2013Hum Awards introduced

   The company launched the Hum Awards in February.

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4. 2011Hum Network name adopted

   The company formally adopted the Hum Network name in January.

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5. 2005Hum TV launched

   Hum TV went live in January as the company’s first satellite channel.

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6. 2005Public listing

   Hum Network listed on the Karachi Stock Exchange in June after an initial public offering.

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7. 2004Company founded as Eye TV Limited

   Sultana Siddiqui established the media company in February 2004 under the name Eye TV Limited.

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8. 2004Regulatory registration and corporate renaming

   The company registered with Pakistan’s electronic media regulator to operate a satellite channel and changed its name to Eye Television Network Limited in November.

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A Pakistani broadcasting and entertainment group centered on Urdu-language television, with extensions into news, food, sports, regional-language programming, film, awards, and international distribution.

• Hum TVGeneral entertainment television channel2005

  Hum TV is the company’s original satellite television service, launched in January 2005. It is associated with Urdu-language entertainment, including television dramas, serials, and broader general-interest programming, and serves audiences in Pakistan and South Asia.

• Hum SitarayGeneral entertainment television channel

  Hum Sitaray is a secondary general-entertainment television channel in the Hum portfolio. The cited material identifies it as an HD service serving Pakistan and South Asia, although it does not describe its current programming schedule in detail.

• Hum NewsNews television channel

  Hum News is the group’s Urdu-language news service. It is described as a 24-hour HD news channel, extending Hum Network from entertainment broadcasting into continuous news coverage for Pakistani audiences.

• Hum MasalaFood and lifestyle television channel

  Hum Masala is the network’s food-focused television service. The cited material positions it as a Pakistani food channel, giving the group a specialist lifestyle and culinary offering alongside its entertainment channels.

• Hum Pashto 1Regional-language entertainment television channel

  Hum Pashto 1 is a regional-language general-entertainment channel serving Pashto-speaking viewers. It represents Hum Network’s extension beyond Urdu programming into a distinct Pakistani linguistic and cultural audience.

• Ten SportsSports television channel

  Ten Sports is identified in the source material as a 24-hour sports channel within the Hum Network channel portfolio. The available information does not specify the present ownership or distribution arrangement in detail.

• Hum EuropeInternational general entertainment channel

  Hum Europe is an international HD general-entertainment service aimed at audiences in Europe, particularly viewers seeking Pakistani and South Asian programming.

• Hum WorldInternational general entertainment channel

  Hum World is identified as the company’s United States-oriented HD general-entertainment service, extending Hum Network content to an overseas Pakistani and South Asian audience.

• Hum MENAInternational general entertainment channel

  Hum MENA is an international general-entertainment channel intended for the Middle East and North Africa region. It forms part of the network’s diaspora and international distribution strategy.

• Hum FilmsFilm production and distribution2014

  Hum Films is Hum Network’s film production and distribution banner, launched in September 2014. Its cited releases include Na Maloom Afraad, released domestically in October 2014, and Bin Roye, released in July 2015.

• Hum AwardsEntertainment awards2013

  The Hum Awards are an entertainment awards property launched in February 2013. The platform recognizes work and talent associated with Pakistani television and entertainment and strengthens the Hum brand’s industry presence.

• HumMartOnline retail2018

  HumMart was an online retail initiative launched on 20 April 2018. The available reference identifies it as an adjacent digital-commerce activity of Hum Network but does not establish its current availability or operating scale.

• 2018Move into online retailStrategy

  The group explored a digital-commerce adjacency beyond broadcasting and entertainment content.

  What changed. HumMart launched as an online retail service on 20 April 2018.

  Aftermath. The available source material does not provide enough information to assess the service’s subsequent performance or current status.

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• 2014Expansion into filmStrategy

  Hum Network broadened its content business beyond television into Pakistan’s film market.

  What changed. It launched Hum Films in September 2014 as a film production and distribution banner.

  Aftermath. The banner released Na Maloom Afraad in October 2014 and Bin Roye in July 2015, creating a film extension of the Hum entertainment brand.

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• 2013Launch of Hum AwardsProduct launch

  Hum Network sought to extend its role from broadcaster to participant in the wider Pakistani television and entertainment ecosystem.

  What changed. The company introduced the Hum Awards in February 2013.

  Aftermath. The awards gave the brand a recurring industry and audience-facing entertainment property.

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• 2011Corporate rebrand to Hum NetworkStrategy

  The company had expanded beyond its original Eye TV identity and required a name aligned with its established Hum-branded television properties.

  What changed. The company adopted Hum Network as its corporate name on 21 January 2011.

  Aftermath. The Hum name became the umbrella identity for the company’s domestic channels and later entertainment, film, and international properties.

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• 2004Entry into satellite televisionStrategy

  The newly established company needed a core media property and obtained regulatory registration to operate a satellite channel in Pakistan.

  What changed. Hum Network launched Hum TV in January 2005 as its first satellite broadcasting service.

  Aftermath. Hum TV became the foundation of the company’s later portfolio of entertainment, news, lifestyle, sports, regional-language, and international channels.

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• 2018HumMart online retail service launched

  HumMart, an online retail initiative associated with Hum Network, launched on 20 April 2018.

  Product launch
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• 2014Hum Films enters film production and distribution

  Hum Network launched the Hum Films banner in September 2014 and released Na Maloom Afraad domestically the following month.

  Product launch
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• 2013Hum Awards launched

  Hum Network introduced the Hum Awards in February 2013, creating an awards platform for Pakistani television and entertainment.

  Product launch
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• 2011Corporate name changed to Hum Network

  The company adopted the Hum Network name on 21 January 2011, replacing Eye Television Network Limited.

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• 2005Hum TV begins satellite broadcasting

  After regulatory registration in late 2004, the company launched Hum TV in January 2005 as its first satellite television channel.

  Product launch
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• 2005Hum Network becomes publicly traded

  The company was listed on the Karachi Stock Exchange in June 2005 following an initial public offering.

  Other
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• 2004Hum Network established under the name Eye TV Limited

  Sultana Siddiqui established the company in February 2004 as Eye TV Limited. It later adopted the name Eye Television Network Limited.

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1. Hum Network