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Brand Wiki/Information Technology/HP Omen

HP Omen

Sub-brand

Unclaimed

HP's high-performance gaming hardware sub-brand.

On this pageHistory↘

Last updated August 25, 2026

Contents

  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Brand decisions
  5. 5. Recent events
  6. 6. Related entries
  7. 7. Sources

Company facts

HP Omen

Industry
Information Technology
Founded
2008
Parent
HP Inc.
Group
HP
On this page7
  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Brand decisions
  5. 5. Recent events
  6. 6. Related entries
  7. 7. Sources

Overview

HP OMEN, also written as OMEN or OMEN by HP, is a gaming hardware brand operated by HP Inc. Its portfolio has centered on high-performance desktop computers and laptops, and has expanded to include displays, peripherals, and selected PC components. The brand is positioned above HP's more mainstream gaming range and competes primarily with premium gaming families such as Lenovo Legion, Dell Alienware, Acer Predator, and ASUS Republic of Gamers. OMEN's roots lie in VoodooPC, a boutique computer maker known for highly customized, enthusiast-oriented gaming systems. HP acquired VoodooPC in 2006, following Dell's acquisition of Alienware earlier that year. VoodooPC subsequently introduced the OMEN name in 2008. HP relaunched the name as an HP gaming brand in 2014, initially using a 15-inch gaming laptop and retaining a version of VoodooPC's tribal-mask visual identity. In 2020, HP replaced that identity with a simpler geometric logo based on a square rotated 45 degrees. The desktop range has included several distinct design approaches. OMEN X, introduced in 2016 in collaboration with Maingear, used a distinctive cube-like chassis with an angled presentation. The OMEN Obelisk, introduced for the 2019 generation, adopted a more compact microATX format while supporting high-end processors and graphics cards. In 2020, HP introduced the configurable OMEN 25L and 30L desktop families, with the number indicating approximate internal chassis volume in liters. At Gamescom 2024, HP presented the OMEN 35L, extending the configurable desktop family with a larger format. Laptop offerings have used both Intel and AMD processors and have included the OMEN 16 and OMEN 17 families. The OMEN 17 is distinguished by its approximately 17-inch display class, while the OMEN 16 represents a more portable high-performance gaming format. The brand has also been associated with gaming monitors and accessories. HP acquired HyperX from Kingston in 2021, bringing another gaming hardware brand into its portfolio; HyperX products have generally been marketed alongside, rather than simply absorbed into, OMEN. HP also maintains a separate Victus gaming line. Victus was introduced as a mid-range gaming family and replaced Pavilion Gaming branding in 2021. This gives HP a two-tier gaming structure: OMEN for higher-performance and enthusiast-oriented products, and Victus for a more accessible segment. In March 2025, HP announced OMEN-branded standalone PC components, initially including case fans, all-in-one liquid CPU coolers, and a 1000-watt power supply. The expansion indicated an effort to make OMEN relevant not only as a system brand but also within the enthusiast PC-building market. The referenced Wikipedia account states that HP announced a merger of the OMEN brand with HyperX in January 2026; the operational details and implementation of that change require verification.

History

OMEN's history is closely connected to VoodooPC, a boutique computer company specializing in high-end, personalized gaming systems. HP acquired VoodooPC on September 28, 2006, during a period when major computer manufacturers were seeking stronger positions in the growing enthusiast gaming market. Earlier in 2006, Dell had acquired Alienware, a major competitor to VoodooPC. The VoodooPC transaction gave HP access to specialist gaming expertise, an established enthusiast reputation, and design concepts that later informed HP's gaming portfolio. VoodooPC launched the OMEN brand on June 10, 2008. The name was associated with a distinctive gaming desktop identity and later became the basis for HP's own premium gaming range. HP relaunched OMEN on November 4, 2014, using the name for a new line of HP gaming computers. The first product in the relaunch was a 15-inch gaming laptop. Early OMEN branding inherited the tribal-mask motif associated with VoodooPC, linking the new HP products to the earlier boutique gaming company while presenting them to a broader consumer market. The brand diversified into desktop systems as well as laptops. In 2016, HP worked with Maingear on the OMEN X, a cube-shaped computer with a 45-degree angled design intended to provide a visually distinctive enthusiast system. HP later introduced the OMEN Obelisk for the 2019 product generation. The Obelisk used a relatively compact microATX-oriented design and could be configured with high-end components, including Intel Core i9 processors and Nvidia GeForce RTX 2080 Ti graphics. In 2020, HP introduced the OMEN 25L and 30L configurable desktop families. Their model numbers referred approximately to the internal chassis volume, helping distinguish the two system sizes. That same year, HP changed the brand's visual identity, replacing the tribal-mask logo with a simpler square-shaped mark rotated 45 degrees. The change reflected a move toward a more minimal, contemporary gaming identity rather than a direct continuation of VoodooPC's original imagery. OMEN laptops have been offered with both Intel and AMD processors. The OMEN 16 became a central laptop family, while the OMEN 17 served customers seeking a larger display, with a screen size of approximately 17 inches. HP also developed OMEN desktop and display products, allowing the brand to cover a broader gaming setup rather than only complete computers. HP introduced Victus in 2021 as a separate, more affordable gaming computer line and used it to replace Pavilion Gaming branding. Victus products are sold alongside OMEN systems, creating a segmentation between OMEN's premium and enthusiast positioning and Victus's mid-range positioning. In the same year, HP acquired HyperX from Kingston. HyperX's products include gaming mice, keyboards, microphones, and controllers. Although owned by HP, HyperX has generally operated as a companion gaming brand rather than simply becoming an OMEN product family. At Gamescom 2024, HP introduced the OMEN 35L configurable desktop line, extending the existing 25L and 30L approach to a larger chassis format. In March 2025, HP announced OMEN-branded standalone PC components, including case fans, all-in-one CPU cooling systems, and a 1000-watt power supply. This move broadened OMEN from a prebuilt-system label toward an enthusiast PC ecosystem that could also serve custom builders. The supplied reference material states that HP merged OMEN with HyperX in January 2026. Because this event is future-dated relative to much of the documented product history and the available material does not explain the legal or commercial mechanics, the precise status of the merger should be independently checked. OMEN's documented competitive set includes Lenovo Legion, Dell Alienware, Acer Predator, and ASUS ROG, while Victus competes more directly with Dell G Series, Lenovo LOQ, Acer Nitro, and ASUS TUF.

  • 2026

    Referenced OMEN-HyperX merger

    [1]HP Omenen.wikipedia.org

    The supplied reference states that HP merged OMEN with HyperX in January 2026; the implementation remains to be verified.

  • 2025

    OMEN standalone components announced

    [1]HP Omenen.wikipedia.org

    HP announced OMEN-branded fans, all-in-one CPU coolers, and a 1000-watt power supply.

  • 2024

    OMEN 35L announced

    [1]HP Omenen.wikipedia.org

    HP introduced the larger OMEN 35L configurable desktop line at Gamescom.

  • 2021

    Victus replaces Pavilion Gaming branding

    [1]HP Omenen.wikipedia.org

    HP introduced Victus as its mid-range gaming computer family, sold alongside the premium OMEN range.

  • 2021

    HP acquires HyperX

    [1]HP Omenen.wikipedia.org

    HP acquired HyperX from Kingston, adding a companion gaming peripherals brand to its portfolio.

  • 2020

    OMEN 25L and 30L introduced

    [1]HP Omenen.wikipedia.org

    HP introduced configurable OMEN desktop families differentiated by approximate chassis volume.

  • 2020

    OMEN logo redesigned

    [1]HP Omenen.wikipedia.org

    HP replaced the inherited tribal-mask identity with a minimalist square-shaped logo rotated 45 degrees.

  • 2019

    OMEN Obelisk introduced

    [1]HP Omenen.wikipedia.org

    HP introduced the compact OMEN Obelisk desktop, including configurations with high-end Intel and Nvidia components.

  • 2016

    OMEN X introduced

    [1]HP Omenen.wikipedia.org

    HP and Maingear co-developed the cube-shaped OMEN X desktop with a distinctive angled design.

  • 2014

    HP relaunches OMEN

    [1]HP Omenen.wikipedia.org

    HP relaunched OMEN as an HP gaming computer line, beginning with a 15-inch gaming laptop.

Showing the 10 most recent.

Products and positioning

A premium and enthusiast-oriented gaming hardware line positioned above HP's Victus range and competing with Lenovo Legion, Dell Alienware, Acer Predator, and ASUS ROG.

  • Gaming laptops · 2014

    OMEN gaming laptops

    OMEN laptops are high-performance portable gaming computers offered with Intel or AMD processors. The range includes different display sizes and performance configurations, with the OMEN 16 serving as a major format and the OMEN 17 targeting users who prefer an approximately 17-inch screen. They form a central part of HP's premium gaming positioning.

  • Gaming laptop

    OMEN 16

    The OMEN 16 is a performance gaming laptop family built around a roughly 16-inch display class. It represents the more portable side of the OMEN range and has been offered in configurations using both Intel and AMD processors.

  • Gaming laptop

    OMEN 17

    The OMEN 17 is a larger-format gaming laptop family with an approximately 17-inch screen. It is aimed at users who prioritize display size and desktop-replacement characteristics within a portable computer.

  • Gaming desktop · 2016

    OMEN X

    OMEN X was a distinctive enthusiast desktop developed by HP with Maingear. Its cube-like chassis and 45-degree angled presentation differentiated it from conventional tower systems and emphasized the brand's high-end gaming and design orientation.

  • Gaming desktop · 2019

    OMEN Obelisk

    The OMEN Obelisk was a compact desktop platform introduced for the 2019 generation. Its microATX-oriented design supported configurable high-performance hardware, including Intel Core i9 processors and Nvidia GeForce RTX 2080 Ti graphics in specified configurations.

  • Gaming desktop · 2020

    OMEN 25L

    The OMEN 25L is a configurable gaming desktop family introduced in 2020. Its name refers approximately to the internal chassis volume, and the line was designed to provide a comparatively compact prebuilt system with configurable gaming hardware.

  • Gaming desktop · 2020

    OMEN 30L

    The OMEN 30L is a larger configurable desktop family launched alongside the 25L. The model designation indicates approximate internal volume, giving customers a roomier chassis format for higher-performance gaming configurations.

  • Gaming desktop · 2024

    OMEN 35L

    The OMEN 35L extends HP's volume-based configurable desktop structure to a larger chassis format. HP introduced the line at Gamescom 2024 as part of the continuing OMEN desktop family.

  • Gaming accessories

    OMEN monitors and peripherals

    The OMEN portfolio includes gaming displays and other accessories intended to complement its computers. The supplied reference identifies peripherals as part of the broader OMEN product scope but does not provide a complete model-level catalog.

  • PC components · 2025

    OMEN PC components

    In 2025, HP announced a standalone component range under the OMEN name. The initial products included two sizes of case fans, two sizes of all-in-one CPU cooling units, and a 1000-watt power supply, extending the brand toward enthusiast PC builders.

Brand decisions

  • 2026

    Referenced merger of OMEN with HyperXM&A

    Background

    HP owns both the OMEN gaming computer brand and HyperX gaming peripherals brand.

    Action taken

    The supplied reference states that HP merged OMEN with HyperX in January 2026.

    Aftermath

    The precise branding, organizational structure, and product consequences are not established by the available material.

    Source
  • 2025

    Expand OMEN into standalone PC componentsProduct launch

    Background

    OMEN had primarily been associated with complete gaming computers and related accessories.

    Action taken

    HP announced OMEN-branded case fans, all-in-one CPU coolers, and a 1000-watt power supply.

    Aftermath

    The announcement broadened OMEN's potential role in the enthusiast PC-building ecosystem.

    Source
  • 2021

    Separate premium OMEN from mid-range VictusStrategy

    Background

    HP needed distinct gaming tiers covering both enthusiast-oriented and more accessible gaming computers.

    Action taken

    HP introduced Victus as a mid-range gaming family and positioned it alongside, rather than inside, the OMEN range.

    Aftermath

    HP's gaming computer portfolio was divided between premium OMEN systems and more affordable Victus systems.

    Source
  • 2020

    Adopt a simplified OMEN logoStrategy

    Background

    The original OMEN visual identity was inherited from VoodooPC's tribal-mask branding.

    Action taken

    HP replaced the tribal-mask design with a simple square-shaped mark rotated 45 degrees.

    Aftermath

    The change gave OMEN a more minimal and contemporary standalone identity.

    Source
  • 2014

    Relaunch OMEN as an HP gaming lineStrategy

    Background

    HP sought to build a recognizable gaming computer portfolio using the heritage of VoodooPC and its OMEN name.

    Action taken

    HP relaunched OMEN with a 15-inch gaming laptop and used the inherited tribal-mask visual identity.

    Aftermath

    OMEN became HP's principal premium gaming computer brand and later expanded into desktops, monitors, and accessories.

    Source

Recent events

  • 2026

    Referenced announcement of an OMEN and HyperX brand merger[1]HP Omenen.wikipedia.org

    M&A

    The referenced Wikipedia material states that HP merged OMEN with HyperX in January 2026. The precise corporate structure, branding treatment, and implementation require confirmation.

  • 2025

    HP announces OMEN standalone PC components[1]HP Omenen.wikipedia.org

    Product launch

    HP announced an OMEN-branded component lineup including two fan sizes, two sizes of all-in-one CPU cooling units, and a 1000-watt power supply.

  • 2021

    HP acquires HyperX from Kingston[1]HP Omenen.wikipedia.org

    M&A

    HP acquired HyperX's gaming peripherals business from Kingston. HyperX subsequently remained a separate gaming brand sold alongside OMEN products.

  • 2014

    HP relaunches OMEN as a gaming computer brand[1]HP Omenen.wikipedia.org

    Product launch

    HP relaunched OMEN as an HP gaming brand, with a 15-inch gaming laptop as its first product under the renewed identity.

  • 2008

    VoodooPC launches the OMEN brand[1]HP Omenen.wikipedia.org

    Product launch

    VoodooPC introduced the OMEN name for its gaming computer line while operating within HP's broader ownership structure.

  • 2006

    HP acquires VoodooPC[1]HP Omenen.wikipedia.org

    M&A

    HP acquired VoodooPC, a specialist maker of high-end personalized gaming computers. The acquisition provided the historical foundation for HP's later OMEN gaming brand.

Related entries

  • HP
  • Bromium
  • HP Asset Recovery
  • HP China
  • HP DeskJet
  • HP EliteBook
  • HP Envy
  • HP Indigo Division
  • HP Multi Jet Fusion
  • HP Office
  • HP Paper
  • HP Pavilion
  • HP ProBook
  • HP Singapore
  • HP SSD
  • HP ZBook
  • HyperX
  • Plantronics
  • Poly Inc.
  • Polycom
  • Teradici
  • VoodooPC

Sources1 sources

  1. 1HP Omenen.wikipedia.org

* Cite this profile: Cite the canonical profile. /brand-wiki/hp-omen · Editorial policy · How profiles are compiled