Heir

Heir is the stage name and music project of Patricia Matcin, a Moldovan-Italian singer-songwriter based in London. Before adopting the Heir name, Matcin was known professionally as Patricia Manfield and established a public profile in fashion. Her background combines music, fashion, international travel, and digital culture: she was born in Chișinău, spent part of her childhood near Moscow, moved to Naples after her parents divorced, studied fashion business in Milan, and later relocated to London to concentrate on music. Music was present from an early age. Both of Matcin’s parents were classical musicians of Russian origin, and she began studying piano and violin as a child. Her family’s touring lifestyle exposed her to European theaters and multiple international environments. She has described English as her principal language, while her upbringing also connected her with Moldovan, Russian, Italian, and broader European cultural influences. The influence of her parents’ musical careers is reflected in the name Heir, which she chose as a tribute to her family heritage. During her university years at Istituto Marangoni in Milan, Matcin entered the fashion industry after appearing at a Roberto Cavalli show and attracting the attention of photographers and a casting director. As Patricia Manfield, she worked as a model, fashion muse, brand ambassador, and influencer for brands including Versace, Patrizia Pepe, Fendi, Calvin Klein, Dior, Alberta Ferretti, Tom Ford, Adidas, Giorgio Armani, and Yves Saint Laurent. She also co-founded the fashion website The Atelier with Giotto Calendoli and collaborated with fashion media and blogs, including The Blonde Salad. Her fashion activity made her a prominent Italy-based street-style figure and gave her experience in visual presentation, brand partnerships, and international promotion. Although fashion brought her public recognition, music remained her central ambition. She wrote and recorded songs privately while working in fashion and posted covers online. A cover of Rihanna’s “Bitch Better Have My Money” was reposted by Harper’s Bazaar and reportedly received a like from Rihanna. In 2018, after moving to London, she shifted her professional identity from Patricia Manfield to Heir and began developing an alternative-pop sound that combines indie pop, electronic music, R&B, and elements of 1990s music. Her collaborators in London included manager Renata Di Pace and the production team KXNGS, consisting of twin producers Joe Abhol and Jeeves Abhol. Heir released the single “Threads” in April 2018, followed shortly by “Love Song.” In 2019, she entered a distribution relationship with Sony Music Entertainment, with “Soundtrack” serving as her first single associated with the arrangement. The song addressed adolescent development and women’s resistance to objectification, while its cyberpunk-inspired video extended the project’s visual identity. “My Love,” released later in 2019, combined indie rock, R&B, and pop around the theme of obsessive love. Her debut extended play, Daddy Issues, arrived in March 2020. The eight-track project included “Soundtrack” and “My Love” alongside “Spike Lee,” “Close Up,” “Fences,” “Sweet Degree,” “Eternal,” and “Get Down.” Promotion was limited by the emergence of the COVID-19 pandemic. The EP nevertheless accumulated more than one million Spotify streams according to the cited biographical material, with a later account stating that it exceeded two million streams. Heir continued releasing singles in 2021 and 2022, including “It’s All Good Until It Isn’t,” “Nobody Wants Me” with Fudasca, “Anyone,” and “Vertigo.” “Vertigo,” released in June 2022, was her final single with Sony according to the reference biography. After leaving Sony, she worked with producer Duncan Boyce and songwriter Sean Walsh. This collaboration produced the five-track EP Is That All There Is, released in April 2023 after the lead single “Rewind.” The project included “Rewind,” “Ni…

Patricia Matcin was born in Chișinău, Moldova, to parents who were classical musicians of Russian origin. Her early life was shaped by her parents’ touring careers, and she spent part of her childhood near Moscow before traveling through Europe and attending several international schools. She began piano and violin lessons at eight. Following her parents’ divorce when she was ten, she moved with her mother, Svetlana Matcin, to Naples, where she completed classical secondary education. She later moved to Milan to study management and fashion business at Istituto Marangoni. Matcin entered fashion during her university years. After attending a Roberto Cavalli fashion show, she was photographed by fashion-media professionals and introduced to a casting director. She adopted the professional surname Manfield and developed a career as a model, fashion ambassador, and street-style personality. Her partnerships and fashion associations included Versace, Patrizia Pepe, Fendi, Calvin Klein, Dior, Alberta Ferretti, Tom Ford, Adidas, Giorgio Armani, and YSL. She traveled to fashion weeks in cities including Paris, New York, and Miami, and collaborated with fashion publications and blogs. With Giotto Calendoli, she founded The Atelier, a fashion website. Music remained a parallel ambition. While working in fashion, she wrote and recorded songs privately and shared covers through social media. A cover of Rihanna’s “Bitch Better Have My Money” received attention after Harper’s Bazaar reposted it. In 2018, she moved to London and began transitioning away from her fashion-centered public identity. Working with manager Renata Di Pace and the KXNGS production team, Joe and Jeeves Abhol, she adopted the name Heir. The name referenced her inheritance of a musical family tradition. Heir’s first releases were “Threads,” issued in April 2018, and “Love Song,” released later that month. The songs established a sound based on pop songwriting and electronic textures. Sony Music Italy approached her during this period, and she subsequently entered a distribution deal with Sony Music Entertainment. Her first Sony-associated single, “Soundtrack,” appeared in May 2019. Written by Heir, it addressed adolescent growth and resistance to the treatment of women as objects. A video directed by Zack Bish gave the song a cyberpunk-influenced short-film treatment. “My Love,” released in November 2019, was another Heir composition produced by KXNGS and explored obsessive love through a blend of indie rock, R&B, and pop. The Daddy Issues EP arrived in March 2020 after several years of development. It contained eight tracks: “Soundtrack,” “My Love,” “Spike Lee,” “Close Up,” “Fences,” “Sweet Degree,” “Eternal,” and “Get Down.” The project’s promotional cycle coincided with the beginning of the COVID-19 pandemic, and Heir chose not to pursue an aggressive campaign out of respect for those affected. The available reference material reports that the EP passed one million Spotify streams, with a later account putting the total above two million. From 2021 to 2022, Heir issued “It’s All Good Until It Isn’t,” “Nobody Wants Me” with Fudasca, “Anyone,” and “Vertigo.” “Anyone” received a video filmed in Naples’ Quartieri Spagnoli, while “Vertigo” was accompanied by a video filmed in the Toledo metro and directed by Salvatore Rocco. The biography describes “Vertigo” as her final Sony single, marking a transition away from the distribution relationship. At the end of 2022, Heir began working with Duncan Boyce and Sean Walsh. Their collaboration led to “Rewind” in February 2023 and the EP Is That All There Is in April. The five-song release comprised “Rewind,” “Nirvana,” “Barely Breath,” “C.L.O.W.N.,” and “Landslide.” Heir released the subsequent single “Ex Machina” in June 2023. Her documented musical identity draws on alternative pop, indie music, R&B, electronic production, Neapolitan song, and 1990s music, with cited influences including Lana Del Rey, St. Vincent, Nirvana, James Blake, and Bon Iver. The available sources do not establish a later release, label affiliation, or corporate structure.

1. 2023Is That All There Is released

   Heir released her second EP after beginning new collaborations with Duncan Boyce and Sean Walsh.

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2. 2022Sony period ends

   “Vertigo” was released and identified in the reference biography as Heir’s final Sony single.

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3. 2020Daddy Issues released

   Heir issued her eight-track debut EP, with promotion affected by the COVID-19 pandemic.

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4. 2019Sony-associated singles released

   Heir released “Soundtrack” and “My Love” during the period covered by her Sony Music distribution arrangement.

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5. 2018Heir music project begins

   Patricia Matcin moved her public creative focus from fashion toward music, adopted the Heir name, and released “Threads” and “Love Song.”

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A London-based alternative-pop music project combining indie pop, electronic production, R&B, 1990s influences, and fashion-led visual presentation.

• Daddy IssuesExtended play2020

  Heir’s debut EP, released in March 2020 through Sony Music distribution. The eight-track project combines alternative pop, electronic textures, R&B, and relationship-focused songwriting. Its track list includes “Soundtrack,” “My Love,” “Spike Lee,” “Close Up,” “Fences,” “Sweet Degree,” “Eternal,” and “Get Down.” Promotion was limited after the COVID-19 pandemic began, but the project later accumulated more than one million Spotify streams according to the cited biography.

• Is That All There IsExtended play2023

  Heir’s second EP, released in April 2023 after her Sony period. Developed with producer Duncan Boyce and songwriter Sean Walsh, the five-track project contains “Rewind,” “Nirvana,” “Barely Breath,” “C.L.O.W.N.,” and “Landslide.” It represents the artist’s documented post-Sony phase and continues her alternative-pop approach.

• ThreadsSingle2018

  Heir’s debut single, released in April 2018. Written by Heir, it introduced a pop framework with electronic elements and marked the public launch of her music identity after her fashion career as Patricia Manfield.

• SoundtrackSingle2019

  A 2019 single written by Heir and released during her Sony-associated period. The song frames adolescent development and women’s resistance to objectification through an alternative-pop presentation. Its official video, directed by Zack Bish, used cyberpunk-inspired imagery.

• My LoveSingle2019

  A 2019 single written by Heir and produced by KXNGS. It addresses obsessive love and blends indie rock, R&B, and pop. The accompanying video was released in December 2019.

• RewindSingle2023

  A February 2023 single that introduced the Is That All There Is EP. Its video was directed by Ryan James-Beau and preceded the EP’s April release.

• Ex MachinaSingle2023

  A single released in June 2023 after Is That All There Is, extending Heir’s post-Sony catalog.

• 2023Rewind launch

  International digital music audiences

  Heir launched the Is That All There Is cycle with “Rewind” and a video directed by Ryan James-Beau.

  Outcome. The single preceded the release of Heir’s second EP.

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• 2022Anyone Naples video

  Italy · International digital music audiences

  The video for “Anyone,” directed by Salvatore Rocco, was filmed in Naples’ Quartieri Spagnoli, connecting the release to Heir’s Italian background.

  Outcome. The video served as a location-driven visual introduction to the forthcoming project.

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• 2022Vertigo Toledo metro video

  Italy · International digital music audiences

  The “Vertigo” video, directed by Salvatore Rocco, was filmed in Naples’ Toledo metro station.

  Outcome. The release became the final Sony-associated single identified in the available biography.

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• 2019Soundtrack visual campaign

  International digital music audiences

  Heir supported “Soundtrack” with a short-film-style video directed by Zack Bish and influenced by cyberpunk aesthetics.

  Outcome. The campaign established a stronger audiovisual identity for the Heir project.

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• 2022Transition away from SonyStrategy

  The available biography identifies “Vertigo” as Heir’s final single with Sony.

  What changed. Heir left the Sony arrangement and began developing new material with Duncan Boyce and Sean Walsh.

  Aftermath. The change led to the independently oriented Is That All There Is project in 2023.

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• 2020Limited promotion of Daddy IssuesStrategy

  The debut EP was released as the COVID-19 pandemic began.

  What changed. Heir chose not to push an extensive promotional campaign out of respect for people affected by the pandemic.

  Aftermath. The EP continued to accumulate digital streams despite the reduced promotion.

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• 2018Adoption of the Heir stage identityStrategy

  After building a fashion career under the name Patricia Manfield, Patricia Matcin moved to London to prioritize music.

  What changed. She adopted Heir as her music name, presenting it as a tribute to her musician parents.

  Aftermath. The new identity became the basis for her subsequent singles and EPs.

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• 2018Sony Music distribution agreementOther

  Sony Music Italy approached Heir during the early development of her London-based music project.

  What changed. Heir entered a distribution arrangement with Sony Music Entertainment.

  Aftermath. The arrangement covered releases including “Soundtrack,” “My Love,” Daddy Issues, and later singles.

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• 2023Heir releases Rewind

  “Rewind,” released in February 2023, served as the lead single for the Is That All There Is EP. Its video was directed by Ryan James-Beau.

  Product launchCampaign
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• 2023Is That All There Is expands Heir’s independent-era catalog

  Heir released the five-track EP Is That All There Is in April 2023, featuring “Rewind,” “Nirvana,” “Barely Breath,” “C.L.O.W.N.,” and “Landslide.”

  Product launch
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• 2023Heir releases Ex Machina

  “Ex Machina” followed the second EP in June 2023.

  Product launch
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• 2022Heir releases Anyone

  “Anyone,” written by Heir and produced by KXNGS, Cheap Cuts, and Michael Percy, previewed the artist’s next EP. Its video was filmed in Naples’ Quartieri Spagnoli.

  Product launchCampaign
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• 2022Vertigo is reported as Heir’s final Sony single

  Heir released “Vertigo” in June 2022, with a video filmed in Naples’ Toledo metro station. The biography identifies it as her last single with Sony.

  Product launchLeadership change
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• 2022Heir begins post-Sony collaboration with Duncan Boyce and Sean Walsh

  After leaving Sony, Heir began working with producer Duncan Boyce and songwriter Sean Walsh on new material.

  Leadership change
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• 2021Heir releases It’s All Good Until It Isn’t

  The single was presented as the introduction to Heir’s second music project.

  Product launch
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• 2021Heir collaborates with Fudasca on Nobody Wants Me

  Heir released “Nobody Wants Me” in collaboration with Fudasca in July 2021.

  Product launch
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• 2020Daddy Issues becomes Heir’s debut EP

  Heir released the eight-track Daddy Issues EP through Sony distribution in March 2020. Promotion was restrained after the COVID-19 pandemic began.

  Product launchOther
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• 2019Soundtrack introduces Heir’s Sony-associated release cycle

  “Soundtrack” was released as Heir’s first single associated with Sony. Its theme addressed adolescent growth and women’s opposition to objectification.

  Product launchCampaign
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• 2019Heir releases cyberpunk-inspired Soundtrack video

  The official video for “Soundtrack,” directed by Zack Bish, used a short-film format and cyberpunk-inspired visual language.

  CampaignProduct launch
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• 2019My Love continues Heir’s Sony release campaign

  Heir released “My Love,” a KXNGS-produced song blending indie rock, R&B, and pop, followed by an official video in December.

  Product launchCampaign
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• 2018Heir releases debut single Threads

  Patricia Manfield began releasing music under the Heir name with the pop-electronic single “Threads.”

  Product launch
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• 2018Heir follows Threads with Love Song

  The second Heir release, “Love Song,” followed the debut single during the project’s initial launch period.

  Product launch
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• 2018Heir enters distribution arrangement with Sony Music Entertainment

  Sony Music Italy approached Heir during the early development of the project, and a distribution deal was signed later in the year according to the cited biography.

  M&AOther
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1. Heir (singer)
2. Heir official website