HeadBlade

HeadBlade is an American head-shaving razor brand produced by The HeadBlade Company and founded by Todd Greene. The brand is headquartered in Gardena, California. Its defining product concept is a compact, unconventional razor that is operated with the hand and guided across the scalp, rather than used like a conventional facial razor with a long handle. The design was developed in response to the practical difficulties of shaving the head with ordinary razors, including awkward angles, limited visibility, and the need to maintain consistent contact with the scalp. HeadBlade's first commercial product, the HeadBlade Classic, was introduced in 1999. The product established the brand's core visual and functional identity: a small, wheeled shaving device with a finger ring and support surfaces that allow the user to move the blade over the head. Its industrial design attracted attention beyond the shaving category. The Classic received a Silver Award for Design Excellence from the Industrial Designers Society of America and was included in Time magazine's list of ten best designs of 2000. In 2005, the product entered the permanent collection of the Museum of Modern Art, giving the relatively specialized brand a notable place in design culture. The company subsequently extended the brand beyond the razor itself. Its associated personal-care range has included HeadSlick shaving cream, HeadShed exfoliating scrub, and HeadLube scalp moisturizer. These products were intended to support preparation, lubrication, and aftercare in a head-shaving routine, positioning HeadBlade as a focused scalp-shaving system rather than only a single razor model. Todd Greene continued to refine the original concept through successive product generations. The HeadBlade Sport, introduced in 2006, retained the general operating principle of the Classic while adding changes intended to improve handling and movement. These included a revised rubber grip around the finger ring and upper pad, hardened rubber wheels, and an improved axle. The design was described as being influenced by sports-car styling. In 2012, HeadBlade introduced the HeadBlade ATX. This model repositioned the blade toward the rear of the device and encouraged users to pull it across the scalp, rather than push it in the manner of a conventional razor. The change was intended to make the product easier to learn for people accustomed to ordinary razors. The HeadBlade MOTO followed in late 2016. Its design received a Red Dot Design Award in 2017 for industrial design and ease of use. The brand has also received lifestyle-media attention. GQ named Todd Greene to its 2010 Bald 100, associating the founder with the broader culture of baldness and head-shaving. HeadBlade's distinctive identity therefore sits at the intersection of personal care and industrial design: it serves a specific grooming need while differentiating itself through an unusual form factor, iterative engineering, and design recognition.

HeadBlade was founded by Todd Greene and is produced by The HeadBlade Company, headquartered in Gardena, California. Greene developed the brand around a specific grooming problem: shaving the head with a conventional razor can be difficult because the user must work across a curved surface that is hard to see and reach. HeadBlade's response was an unconventional, compact razor operated directly by the hand and designed to travel across the scalp. The first commercial model, the HeadBlade Classic, appeared in 1999. Its finger-ring format, support pad, and wheel-based movement distinguished it from standard razors and established the design language used by later HeadBlade products. The Classic received an Industrial Designers Society of America Silver Award for Design Excellence and was selected for Time magazine's ten best designs of 2000. Its design significance was further recognized in 2005 when the Museum of Modern Art added it to its permanent collection. As the company developed, it expanded into complementary scalp-care products. HeadSlick was formulated as a shaving cream for use with the razors, while HeadShed Scrub addressed exfoliation and HeadLube provided scalp moisturization. These products broadened the brand from a single specialized tool into a more complete head-shaving regimen. Product development continued through several generations. The HeadBlade Sport, released in 2006, preserved the basic Classic concept but revised the finger-ring and upper-pad grip, used hardened rubber wheels, and incorporated an improved axle. The design drew inspiration from sports-car styling. In 2012, the HeadBlade ATX changed the blade position to the back of the device. Its operating method emphasized pulling the razor over the scalp, a change intended to make the product more intuitive for people used to conventional razors. The HeadBlade MOTO was released in late 2016 and became the latest model identified in the available reference material. It received a Red Dot Design Award in 2017 for its industrial design and ease of use. The brand also gained cultural visibility through media coverage of its founder; GQ included Todd Greene in its 2010 Bald 100. Across its history, HeadBlade has remained a focused personal-care brand whose differentiation depends on solving a narrow grooming problem through distinctive industrial design and successive ergonomic refinements.

1. 2017MOTO receives Red Dot Design Award

   The MOTO was recognized for industrial design and ease of use.

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2. 2016HeadBlade MOTO released

   The MOTO was released in late 2016 as a subsequent HeadBlade razor generation.

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3. 2012HeadBlade ATX launched

   The ATX moved the blade to the rear and promoted a pulling motion intended to ease use.

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4. 2006HeadBlade Sport launched

   The Sport introduced updated grip, wheel, and axle features while retaining the core HeadBlade format.

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5. 2005Classic added to MoMA collection

   The Museum of Modern Art added the HeadBlade Classic to its permanent collection.

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6. 2000Classic receives design recognition

   The Classic won an IDSA Silver Award and appeared in Time's ten best designs of 2000.

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7. 1999HeadBlade Classic introduced

   The first commercial HeadBlade product established the brand's specialized head-shaving format.

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A specialist personal-care brand focused on ergonomic, design-led scalp-shaving tools and related head-care products.

• HeadBlade ClassicHead-shaving razor1999

  The first commercial HeadBlade model, introduced in 1999. The Classic uses the brand's distinctive compact, hand-guided format to address the difficulty of shaving the scalp with a conventional razor. Its design earned major industrial-design recognition, including an IDSA Silver Award, inclusion in Time's 2000 design list, and placement in the Museum of Modern Art's permanent collection.

• HeadBlade SportHead-shaving razor2006

  Introduced in 2006, the Sport retained the basic shape and operating principle of the Classic while refining movement and handling. Its changes included an improved rubber grip on the finger ring and upper pad, hardened rubber wheels, and an improved axle. The styling was described as being inspired by sports-car design.

• HeadBlade ATXHead-shaving razor2012

  Released in 2012, the ATX repositioned the blade at the rear of the razor. The revised geometry encouraged users to pull the device along the scalp instead of pushing it like a conventional razor, with the stated aim of reducing the learning curve for new users.

• HeadBlade MOTOHead-shaving razor2016

  Released in late 2016, the MOTO is a later-generation HeadBlade razor. Its industrial design and ease of use were recognized with a Red Dot Design Award in 2017.

• HeadSlickShaving cream

  A shaving cream developed for use within the HeadBlade head-shaving system and positioned as a complementary preparation product for scalp shaving.

• HeadShed ScrubScalp exfoliating product

  An exfoliating product included in HeadBlade's broader hair-care and scalp-care range, intended to complement the preparation and maintenance of a shaved scalp.

• HeadLubeScalp moisturizer

  A scalp moisturizing lotion associated with the HeadBlade product system and intended for post-shave or general scalp care.

• 2016Launch of HeadBlade MOTOProduct launch

  HeadBlade continued its program of iterative redesign of specialized scalp-shaving tools.

  What changed. The company released the MOTO in late 2016.

  Aftermath. The MOTO later received a Red Dot Design Award for industrial design and ease of use.

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• 2012Rear-blade design for the HeadBlade ATXGeneration change

  The company aimed to make the specialized razor easier to learn for people familiar with conventional razors.

  What changed. HeadBlade moved the blade to the back of the ATX and designed its use around pulling the razor across the head.

  Aftermath. The ATX represented a significant change in the operating geometry of the product line.

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• 2006Development of the HeadBlade SportGeneration change

  HeadBlade sought to improve the handling and mobility of the original Classic design.

  What changed. The company launched the Sport with revised grip components, hardened rubber wheels, and an improved axle.

  Aftermath. The Sport extended the original head-shaving concept while preserving its general shape and function.

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• 2017HeadBlade MOTO receives Red Dot Design Award

  The MOTO received a Red Dot Design Award for industrial design and ease of use.

  Other
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• 2016HeadBlade MOTO launched

  HeadBlade released the MOTO in late 2016 as a further development of its head-shaving razor platform.

  Product launchProduct generation
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• 2012HeadBlade ATX launched

  The ATX introduced a rear-positioned blade and a pulling motion intended to reduce the learning curve for users familiar with conventional razors.

  Product launchProduct generation
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• 2010Todd Greene included in GQ's Bald 100

  GQ included HeadBlade founder Todd Greene in its Bald 100 feature.

  Other
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• 2006HeadBlade Sport launched

  HeadBlade introduced the Sport, an updated razor with revised grip elements, hardened rubber wheels, and an improved axle.

  Product launchProduct generation
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• 2005HeadBlade Classic enters the Museum of Modern Art collection

  The Classic was added to the permanent collection of the Museum of Modern Art.

  Other
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• 2000HeadBlade Classic recognized among leading designs

  The HeadBlade Classic received an IDSA Silver Award for Design Excellence and was included in Time magazine's list of ten best designs of 2000.

  Other
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• 1999HeadBlade Classic introduced

  HeadBlade launched its first commercial product, the HeadBlade Classic, a purpose-designed razor for shaving the head.

  Product launchProduct generation
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1. HeadBlade
2. HeadBlade Razor at the Museum of Modern Art