H&B Housing
A Taiwanese real estate brokerage system operating under a franchise model.
Last updated September 2, 2026
Overview
H&B Housing is a Taiwanese real estate brokerage system that is part of the 住商機構 (H&B Group) and primarily operates through a franchise model. It is known for being the first in Taiwan to introduce and localize the storefront chain operation know-how from Europe, America, and Japan for real estate brokerage, which had a broad and profound impact on Taiwan's real estate industry.
History
H&B Housing is a Taiwanese real estate brokerage system that is part of the 住商機構 (H&B Group) and primarily operates through a franchise model. The name '住商' represents the two main types of real estate products: residential and commercial real estate. It was the first company in Taiwan to introduce and localize the storefront chain operation know-how from Europe, America, and Japan for real estate brokerage, thereby internationalizing Taiwan's real estate transaction channels and having a broad and profound impact on Taiwan's real estate industry.
Sources
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