GUNNAR Optiks

GUNNAR Optiks is a United States eyewear brand founded in 2007 around the idea that specially treated lenses could make prolonged use of computers and other digital displays more comfortable. Its products are marketed as computer and gaming glasses, and are positioned as protective or performance-oriented eyewear rather than conventional fashion spectacles. The brand’s messaging emphasizes reducing visual fatigue and stress associated with extended screen viewing, while also claiming potential benefits such as improved contrast and greater viewing comfort. The company’s product concept emerged during a period when computer vision syndrome and the effects of long hours in front of monitors were becoming increasingly familiar topics among office workers, technology users, and gamers. GUNNAR glasses typically use specialized lens treatments and frame designs intended for digital-display use. The brand has attracted attention from technology and consumer media, including reviews and coverage from PCWorld, Lifehacker, The Huffington Post, and Gizmodo. This exposure helped place the company within the broader market for technology accessories aimed at people who spend substantial portions of their day using screens. Scientific evidence concerning the brand’s benefits has been mixed. A Pacific University study involving 36 participants in 2007 reported improvements in several symptoms—including eye irritation or burning, watery eyes, dry eyes, and tired eyes—when participants used GUNNAR lenses rather than placebo glasses. A follow-up study by the same research team in 2008 did not reproduce the earlier findings for burning or watery eyes and reported no scientific evidence of changes in accommodation, tear volume, or eyelid electromyography. These studies are relevant to understanding the distinction between the brand’s marketing claims and the limits of the available published evidence. GUNNAR has also developed a strong connection with gaming and esports culture. Its products are marketed to users who spend long sessions playing games or viewing digital content, and the company received mainstream exposure through an appearance on the ABC television program Shark Tank on February 11, 2018. In March 2025, it announced a collaboration with Fortnite player and content creator Cody “Clix” Conrod for a gaming-glasses model called Goggles. The collaboration extended the brand’s gaming positioning and was presented as a product intended to reduce discomfort or eye strain during lengthy Fortnite sessions. The available reference material does not establish GUNNAR Optiks’ current ownership, headquarters city, revenue, public-company status, or international operating footprint. It is best understood as an active specialist eyewear brand whose identity is built around screen-use eyewear, gaming, and functional lens treatments.

GUNNAR Optiks was founded in 2007 as a specialist eyewear company focused on the growing problem of prolonged digital-screen use. Its core proposition was that treated lenses could make computer viewing more comfortable and could help address symptoms associated with computer vision syndrome. Rather than competing primarily as a conventional optical or fashion brand, GUNNAR developed a functional-accessory identity connected to computers, monitors, and later gaming. The company’s stated benefits have included improved contrast, greater comfort, and reduced visual fatigue or stress. These claims helped distinguish GUNNAR from ordinary prescription or sunglasses products and made the brand relevant to technology enthusiasts and office users who spent many hours in front of screens. Technical and consumer media coverage, including attention from PCWorld, Lifehacker, The Huffington Post, and Gizmodo, contributed to the brand’s visibility. Research associated with Pacific University produced a mixed picture. A 2007 study of 36 participants found statistically significant improvements in several reported symptoms when GUNNAR lenses were compared with placebo glasses. A follow-up study conducted by the same research team in 2008 did not reproduce some of those effects and found no evidence of changes in accommodation, tear volume, or eyelid electromyography. The differing results are an important part of the brand’s history because they show that its commercial claims have not been uniformly supported by the available studies. GUNNAR later expanded its public profile through gaming. The brand appeared on ABC’s Shark Tank on February 11, 2018, placing its screen-use eyewear concept before a broad television audience. Gaming became an increasingly prominent part of its market identity as extended play sessions and esports culture created a natural audience for specialized computer glasses. In March 2025, GUNNAR announced a collaboration with Fortnite player and creator Cody “Clix” Conrod. The resulting product, called Goggles, was presented as gaming eyewear intended to reduce eye strain during lengthy Fortnite sessions. The collaboration illustrates the brand’s continued movement toward creator-led gaming marketing and products designed for specific digital communities. The supplied references do not provide reliable information about GUNNAR’s founder, current executives, ownership, headquarters city, financial performance, or detailed distribution network. Those fields remain unspecified rather than being inferred from the brand’s U.S. identity.

1. 2025Clix collaboration announced

   GUNNAR announced a collaboration with Fortnite gamer Cody “Clix” Conrod for a gaming-glasses model named Goggles.

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2. 2018Television appearance on Shark Tank

   GUNNAR Optiks appeared on ABC’s Shark Tank on February 11, increasing the brand’s mainstream visibility.

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3. 2008Follow-up study produced less favorable findings

   A follow-up study by the same research team did not reproduce some of the earlier results and found no evidence of changes in accommodation, tear volume, or eyelid electromyography.

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4. 2007GUNNAR Optiks was founded

   The company was established as a specialist eyewear brand focused on treated lenses for computer and digital-screen use.

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5. 2007Initial Pacific University study reported symptom improvements

   A study involving 36 participants reported improvements in several symptoms, including dry, tired, irritated, and watery eyes, when GUNNAR lenses were compared with placebo glasses.

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Functional eyewear for computer users, gamers, and other people seeking greater comfort during extended digital-screen use.

• Computer glassesComputer eyewear2007

  GUNNAR’s computer-glasses category consists of treated eyewear marketed for people who spend extended periods viewing monitors and other digital displays. The brand presents these glasses as a functional alternative to ordinary eyewear, emphasizing viewing comfort, contrast, and reduced visual fatigue. The reference material does not identify a complete model list or specific technical specifications.

• Gaming glassesGaming eyewear

  GUNNAR gaming glasses adapt the brand’s screen-use positioning to players and gaming communities. They are marketed for long gaming sessions and are intended to address discomfort or strain associated with sustained digital-screen viewing. Gaming eyewear became an important part of the company’s public identity and later supported creator collaborations.

• GogglesGaming eyewear2025

  Goggles is a gaming-glasses model announced in March 2025 through GUNNAR’s collaboration with Fortnite player and creator Cody “Clix” Conrod. It was promoted for extended Fortnite sessions and positioned around reducing eye strain. The supplied reference does not provide detailed lens, frame, or commercial specifications.

• 2025Goggles with Cody “Clix” Conrod

  Gaming community · Fortnite audience

  GUNNAR announced a creator collaboration with Fortnite gamer Cody “Clix” Conrod to introduce the Goggles gaming-glasses model. The campaign connected the brand with a recognizable gaming personality and emphasized long-session Fortnite use.

  Outcome. The reference confirms the collaboration and product announcement but does not report sales, reach, or other measurable campaign results.

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• 2025Launch collaboration for Goggles gaming glassesProduct launch

  GUNNAR operated in a category increasingly associated with gaming and extended digital-screen sessions. The company announced a collaboration with Fortnite player and creator Cody “Clix” Conrod.

  What changed. The brand introduced or announced Goggles, a gaming-glasses model promoted for lengthy Fortnite sessions and intended to reduce eye strain.

  Aftermath. The available material confirms the announcement but provides no verified financial or market-performance data.

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• 2025GUNNAR announced gaming-glasses collaboration with Cody “Clix” Conrod

  In March 2025, GUNNAR announced a collaboration with Fortnite gamer and creator Cody “Clix” Conrod for a gaming-glasses model called Goggles, promoted for extended Fortnite play.

  CampaignProduct launch
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• 2018GUNNAR Optiks appeared on Shark Tank

  GUNNAR Optiks appeared on the ABC television program Shark Tank on February 11, 2018, giving the specialist eyewear brand mainstream business and consumer exposure.

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1. Gunnar Optiks