Grupo ATV

Grupo ATV is a Peruvian television broadcasting group established in 2006 around Andina de Televisión, commonly known as ATV or Channel 9. The group is part of the wider Albavisión media conglomerate, which is associated with businessman Remigio Ángel González. Its activities have centered on assembling, managing, and programming a group of free-to-air television channels serving audiences in Peru. The group emerged when ATV assumed management of Red Global, a network connected with broadcaster Genaro Delgado Parker. This gave the organization a broader national footprint beyond its principal ATV service. Grupo ATV subsequently developed a multi-channel strategy, adding services aimed at distinct audience segments and geographic markets. In 2009, Uranio TV, a Lima music channel on Channel 15, was transformed into La Tele, a female-oriented entertainment channel built around serialized drama and weekend films. The change reflected the group’s attempt to use its available frequencies for more targeted programming rather than a single general-interest schedule. At the end of 2011, Grupo ATV acquired the Arequipa station Perú TV and relaunched it as ATV Sur. The transaction expanded the group’s presence outside Lima and strengthened its regional identity. Around the same period, it introduced ATV+ Noticias, a news-oriented channel, and developed additional plans for digital and youth-oriented services. Some proposed projects did not reach a sustained launch, while youth and animated programming was incorporated into the schedule of another channel associated with the group. The group also pursued sports and event programming as a way to build audience reach. Its channels carried coverage of major sporting events, including Euro 2012, and multiple Grupo ATV services simultaneously broadcast the 2012 Bolivarian Beach Games in Peru. ATV’s coverage of boxing associated with Kina Malpartida and its airing of high-profile football helped the network achieve strong audience attention during particular events. In 2012, the group also organized the first ATV Cup, a sporting and community event held in Surquillo. Grupo ATV continued to adjust its channel portfolio during the 2010s. In 2014, it discontinued the music-oriented signal on Lima’s UHF Channel 39 and shifted toward a digital high-definition service. ATV+ Noticias was also developed in HD, while a classical-music service identified with Arpeggio Argentina occupied a digital subchannel. The group launched ATV Norte in Trujillo to provide a northern regional service. In 2015, Global TV was relaunched as Red TV, although the group’s channel branding and future plans continued to evolve. Later plans referenced a possible rebranding of América Next to Global Televisión and a potential expansion into radio through a possible acquisition of CRP Medios y Entretenimiento, but the available reference does not establish that these plans were completed. The group’s portfolio has included ATV, Global or Red TV, ATV+, ATV Sur, and La Tele. Its business model combines general entertainment, news, regional broadcasting, sports rights, imported serial programming, films, and digital terrestrial television distribution. The available reference material does not provide reliable current financial data, a confirmed headquarters address, a public listing, or a complete roster of executives. Grupo ATV remains best characterized as a Peruvian television group within the Albavisión network, with its principal identity anchored in the ATV national broadcaster.

Grupo ATV was created in 2006 as a Peruvian television group built around Andina de Televisión, the broadcaster commonly known as ATV. Its formation followed ATV’s assumption of management of the Red Global network, which was associated at the time with broadcaster Genaro Delgado Parker. This move gave ATV a wider operating base and established the group’s later pattern of managing several television services rather than relying on a single channel. The group expanded its programming portfolio in 2009 when Uranio TV, a Lima music channel broadcasting on Channel 15, was converted into La Tele. The new service targeted women and relied principally on telenovelas, with feature films shown on weekends. This was an early example of Grupo ATV segmenting its portfolio by audience rather than maintaining a uniform general-entertainment identity across all frequencies. At the end of 2011, Grupo ATV acquired Perú TV in Arequipa and relaunched it as ATV Sur. The regional transaction extended the group’s presence beyond Lima and added a channel with a southern Peruvian focus. During the same period, the group developed ATV+ Noticias as a dedicated news channel. It also considered a youth-oriented channel and tested additional distribution possibilities, although the available record indicates that at least one proposed youth project was shelved and some of its intended programming was instead placed on another service. The early 2010s were marked by sports, event, and live-broadcast initiatives. Grupo ATV organized the first ATV Cup in Surquillo in March 2012, involving employees and public figures. It also reached an arrangement concerning transmission of ATV programming in Huari. The group’s channels carried prominent sports programming, including Euro 2012, which was shown across ATV, ATV+ Noticias, and Global TV. Several of its channels also broadcast the Bolivarian Beach Games held in Peru in November 2012. Sports coverage, including boxing connected with Kina Malpartida and major football matches, contributed to periods of strong audience performance for the group’s principal channels. The organization’s channel strategy continued to change as Peru’s digital television environment developed. In 2014, Grupo ATV removed the continuing music signal from Lima’s UHF Channel 39 and replaced it with an HD version. ATV+ Noticias was also distributed in high definition, and a digital subchannel carried the classical-music service Arpeggio Argentina. The group introduced ATV Norte in Trujillo, adding a northern regional service to the existing national and southern operations. Grupo ATV subsequently relaunched Global TV as Red TV in 2015. The group also discussed longer-term plans involving a possible rebranding of América Next to Global Televisión and a potential move into radio through an acquisition of CRP Medios y Entretenimiento. The reference material does not confirm that these proposed transactions or plans were completed. The documented channel portfolio has included ATV, Global or Red TV, ATV+, ATV Sur, and La Tele. Grupo ATV is owned within the Albavisión conglomerate, associated with Remigio Ángel González. Its documented activities are concentrated in television broadcasting, including general entertainment, news, sports, imported serials, films, regional programming, and digital terrestrial transmission. Publicly available material used for this entry does not establish a complete executive history, financial profile, current corporate address, or detailed present-day channel ownership structure.

1. 2015Global TV is relaunched as Red TV

   The group changes the identity of its Global TV service as part of its continuing portfolio adjustments.

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2. 2014HD and regional expansion

   Grupo ATV introduces HD distribution changes in Lima and launches ATV Norte in Trujillo.

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3. 2012ATV Cup is held

   The first ATV Cup takes place in Surquillo with participation from employees and public figures.

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4. 2011Perú TV becomes ATV Sur

   Grupo ATV acquires the Arequipa station Perú TV and relaunches it as ATV Sur.

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5. 2011ATV+ Noticias is developed

   The group adds a dedicated news-oriented channel to its portfolio.

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6. 2009Uranio TV becomes La Tele

   The music channel is repositioned as a women-oriented entertainment service featuring telenovelas and weekend films.

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7. 2006Grupo ATV is created

   The group begins operations around Andina de Televisión and takes on management of the Red Global network.

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A multi-channel Peruvian broadcaster combining a leading general-interest television service with news, entertainment, sports, regional, and digitally distributed channels.

• ATVNational free-to-air television network

  ATV, also known as Andina de Televisión or Channel 9, is Grupo ATV’s principal general-interest television service. It has carried entertainment, news, sports, serial programming, and major live events for Peruvian audiences. The channel formed the operational foundation of the wider group and has been associated with high-profile sports coverage, including boxing and football.

• ATV+ NoticiasTelevision news channel2011

  ATV+ Noticias is Grupo ATV’s news-focused channel. It was developed during the group’s expansion in the early 2010s and has also served as a platform for simultaneous event coverage, including Euro 2012. The service was later associated with HD distribution in the group’s digital television configuration.

• ATV SurRegional television channel2011

  ATV Sur is the regional service created through Grupo ATV’s acquisition of Perú TV in Arequipa. Its relaunch extended the ATV brand into southern Peru and formed part of the group’s strategy of combining national services with geographically focused channels.

• La TeleEntertainment television channel2009

  La Tele replaced Uranio TV in 2009 and was positioned toward women viewers. Its schedule was built around telenovelas shown in a repeated daily cycle, supplemented by feature films on weekends. The service illustrates Grupo ATV’s use of channel repositioning to target a specific demographic.

• Global TV / Red TVGeneral-interest television channel

  Global TV was one of the services managed within Grupo ATV’s portfolio and was later relaunched as Red TV in 2015. It carried general entertainment and, according to the historical account, was also used for youth and animated programming after a separate youth-channel proposal was shelved.

• ATV NorteRegional television channel2014

  ATV Norte was introduced in Trujillo as a regional channel serving northern Peru. Its launch complemented ATV Sur in the south and reflected Grupo ATV’s effort to build a geographically distributed television operation.

• 2012ATV Cup

  Peru

  Grupo ATV organized the first ATV Cup, a sports and community event held in Surquillo and attended by group employees and public figures.

  Outcome. The available reference confirms the event but does not document a broader recurring campaign outcome.

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• 2015Relaunch of Global TV as Red TVStrategy

  Grupo ATV continued to revise the branding of its general-interest channel portfolio.

  What changed. Global TV was relaunched under the Red TV name.

  Aftermath. The relaunch formed part of a continuing series of channel identity changes; the source does not establish the later performance or permanence of the brand.

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• 2014Migration toward HD digital televisionGeneration change

  The group was adjusting its Lima frequency and subchannel portfolio as digital terrestrial television developed.

  What changed. Grupo ATV removed the music signal from UHF Channel 39 and replaced it with an HD version, while also distributing ATV+ Noticias in HD and adding a classical-music digital subchannel.

  Aftermath. The changes shifted the group’s Lima offering toward digitally distributed and high-definition services.

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• 2011Acquisition and relaunch of Perú TVM&A

  Grupo ATV sought to expand its regional television presence beyond Lima.

  What changed. The group acquired the Arequipa station Perú TV and relaunched it as ATV Sur.

  Aftermath. The transaction added a southern regional service to the group’s channel network.

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• 2009Repositioning of Uranio TV as La TeleStrategy

  Grupo ATV had access to the Uranio TV music channel and sought to use the service for a more targeted programming proposition.

  What changed. The channel was converted into La Tele, focusing on women-oriented programming, especially telenovelas and weekend films.

  Aftermath. La Tele became part of the group’s multi-channel portfolio; the available source does not provide audience or financial results.

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• 2015Global TV is relaunched as Red TV

  The group relaunched the Global TV service under the Red TV name as part of its continuing channel and brand portfolio changes.

  Product launch
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• 2014Grupo ATV changes its Lima digital television configuration

  The group ended the music signal on Lima UHF Channel 39 and moved toward an HD service, while also developing HD distribution for ATV+ Noticias and adding a classical-music digital subchannel.

  Product generation
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• 2014ATV Norte launches in Trujillo

  Grupo ATV launched ATV Norte as a regional channel serving Trujillo and northern Peru.

  Product launch
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• 2012ATV channels carry Euro 2012 coverage

  Grupo ATV broadcast Euro 2012 matches across ATV, ATV+ Noticias, and Global TV.

  Other
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• 2012Grupo ATV channels broadcast the Bolivarian Beach Games

  Several channels in the group carried live coverage of the Bolivarian Beach Games held in Peru.

  Other
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• 2011Perú TV is acquired and relaunched as ATV Sur

  Grupo ATV expanded its regional presence by acquiring the Arequipa station Perú TV and relaunching it under the ATV Sur identity.

  M&AProduct launch
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• 2011Grupo ATV introduces ATV+ Noticias

  The group developed ATV+ Noticias as a dedicated news-oriented television service while continuing to expand its channel portfolio.

  Product launch
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• 2009Uranio TV is relaunched as La Tele

  The former Uranio TV music channel was converted into La Tele, a service aimed primarily at women and centered on telenovelas, with films scheduled on weekends.

  Product launch
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• 2006Grupo ATV begins operations through ATV's management of Red Global

  Grupo ATV was formed and began operating as a broader television group when Andina de Televisión took over management of the Red Global network.

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1. Grupo ATV