Great Wall Motor
Chinese multinational automaker specializing in SUVs, pickup trucks, and new-energy vehicles.
Last updated October 25, 2026
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Overview
Great Wall Motor Company Limited, commonly branded as GWM, is a Chinese automobile manufacturer headquartered in Baoding, Hebei. The company takes its name from the Great Wall of China and has developed from a small, locally connected vehicle workshop into one of China’s largest privately controlled automakers. Its principal activities include the design, manufacture, distribution, and servicing of sport-utility vehicles, pickup trucks, passenger vehicles, commercial vehicles, and new-energy automobiles. It also produces touring motorcycles under the Souo name and participates in electric-vehicle manufacturing through a joint venture with BMW Group. The company’s roots reach back to a vehicle-repair and agricultural-vehicle operation in Baoding. Production of commercial vehicles began in the 1980s, while Wei Jianjun assumed leadership in 1990. Under his direction, Great Wall concentrated on affordable pickup trucks, eventually making the Great Wall Deer one of the best-known domestic pickups in China during the 1990s. This focus gave the company a clearer market position than its early attempts at producing passenger cars based on existing designs. The business was privatized in 1998 and listed on the Hong Kong Stock Exchange in 2003, becoming an important example of a privately controlled Chinese automaker entering international capital markets. From the mid-2000s, GWM expanded its export activity and developed the Haval sport-utility-vehicle line. The Haval CUV, introduced in 2006, helped establish the company in overseas markets in Asia, Russia, South America, and parts of Europe. The Haval H6, first shown in 2010, became the company’s defining mass-market product. Unlike several earlier Great Wall models that attracted comparisons with foreign vehicles, the H6 was developed as a distinct crossover aimed at Chinese middle-class families. Its sustained domestic sales helped GWM move decisively away from sedans and hatchbacks and toward SUVs. GWM subsequently built a multi-brand portfolio. Haval became a dedicated SUV brand in 2013; Wey, introduced in 2017, targeted more premium crossovers and SUVs; Ora was established in 2018 for electric passenger cars; and Tank was separated from Wey as a distinct brand in 2021 for rugged, body-on-frame SUVs. Poer became the company’s international pickup-truck identity in several markets. In 2023, GWM announced a “One GWM” export strategy in which GWM would serve as the master brand while Haval, Ora, Wey, Tank, and other names operated as sub-brands or product identities in overseas markets. The company has invested heavily in manufacturing, research and development, electrification, intelligent vehicle systems, and overseas operations. Its production network includes multiple Chinese plants and overseas facilities or assembly operations. Major international manufacturing investments have included a plant in Russia and acquired or established facilities in Thailand and Brazil. GWM also created Spotlight Automotive with BMW Group to manufacture electric Mini vehicles in China. Its electric-vehicle activities have included battery research, the former SVOLT battery business, Ora models, plug-in hybrids, hybrid vehicles, and electrified versions of SUV and pickup lines. GWM sells vehicles in China and a wide range of international markets. Its international strategy has not been uniform: some markets have received locally assembled vehicles, while others have been served through imports, distributors, or regional subsidiaries. The company closed its European headquarters in Munich in 2024 after relatively low regional sales, while retaining the ability to sell vehicles in Europe under management directed from China. According to the supplied reference material, GWM sold approximately 1.23 million vehicles globally in 2024. Its current identity combines high-volume SUVs and pickups with an expanding portfolio of hybrids, battery-electric vehicles, and software-enabled automobiles.
History
Great Wall Motor developed from a vehicle-repair and agricultural-vehicle enterprise in Baoding, Hebei. The predecessor operation was established in the 1970s with local-government involvement, and by 1984 it was producing small commercial vehicles and larger utility vehicles. The business operated under the Great Wall name and initially had limited technical resources, accumulated liabilities, and a strong dependence on local ownership. Wei Jianjun joined the wider family industrial businesses during the 1980s. After the death of Wei Deliang in 1989, the local cooperative needed new management. Wei Jianjun became director in July 1990. He studied vehicle engineering through practical work and directed the company toward passenger vehicles, station wagons, and pickups. Some early models were based on or visually resembled existing vehicles from Chinese and international manufacturers. National policy changes ended the company’s early sedan activity in the mid-1990s, encouraging a more focused commitment to utility vehicles. The Great Wall Deer pickup, launched in 1996, was a decisive product. Its relatively low price and competitive quality helped Great Wall become a leading pickup manufacturer in China. The company began exporting pickups to the Middle East in 1997. In 1998, local authorities privatized the enterprise and formed Great Wall Motor Group, with Wei Jianjun and the Wei family acquiring a significant ownership position. The company expanded its pickup range and entered the SUV market with products such as the Safe, Sing, and Pegasus. A 1999 supply-chain crisis, caused by the company’s dependence on a major engine supplier that also began working with a competitor, prompted GWM to develop more internal manufacturing capability. Wei Jianjun established an engine company and invested in equipment and affiliated component businesses. This vertical-integration effort became an important part of the company’s later strategy. GWM went public on the Hong Kong Stock Exchange in December 2003. Beginning in 2006, the Haval CUV provided a platform for exports to Asia, Russia, South America, and Europe. The company also entered Australia in 2009 and established knock-down assembly and manufacturing activities abroad. During this period, some Great Wall passenger vehicles were criticized or challenged because of their resemblance to products from Fiat, Toyota, Honda, and other manufacturers. Legal outcomes differed by jurisdiction; the disputes form part of the company’s early international history but did not prevent its later shift toward more independently designed SUVs. The Haval H6, introduced in 2010, marked a major strategic turning point. It was designed as a family crossover for China’s growing urban and middle-income market and achieved sustained sales leadership in the domestic SUV segment. Haval was separated as a dedicated SUV brand in 2013, while GWM progressively reduced its sedan and hatchback activity. The company reached annual production above one million vehicles during the second half of the 2010s. GWM broadened its portfolio through Wey, launched in 2017 as a premium SUV brand, and Ora, launched in 2018 for electric passenger vehicles. It also invested in electric-vehicle and battery development and created a joint venture with BMW Group, Spotlight Automotive, to produce electric Mini vehicles in China. In 2021, Tank became a separate brand for body-on-frame off-road SUVs. These initiatives transformed GWM from a pickup and mainstream-SUV producer into a multi-brand automotive group. International expansion accelerated after 2018. GWM opened or acquired manufacturing capacity in Russia and Thailand and developed overseas operations in other countries, including Brazil. It proposed a major Indian investment but cancelled the plan in 2022 after regulatory approvals were not obtained. The company opened a European headquarters in Munich in 2021, then announced its closure in 2024 after weak sales. Rather than abandoning Europe, GWM indicated that operations would continue with direct management from China. In the 2020s, the company increasingly presented itself as GWM rather than solely as Great Wall Motor and adopted the One GWM export framework. The group continues to combine conventional internal-combustion vehicles with hybrids, plug-in hybrids, battery-electric models, intelligent driving systems, and connected-vehicle technologies. Its core competitive identity remains centered on SUVs and pickups, but its long-term strategy is to operate as a global, multi-brand and multi-powertrain automaker.
- 2024
European headquarters closure announced
[1]GWM announces that its Munich headquarters will close while European sales continue under China-based management.
- 2023
One GWM strategy announced
[1]The company establishes GWM as the master brand for export markets.
- 2021
Tank becomes an independent brand
[1]Tank is separated from Wey and positioned around rugged, body-on-frame SUVs.
- 2020
Company adopts GWM branding
[1]Great Wall Motor begins using GWM as its principal international corporate branding.
- 2019
Russian plant begins operations
[1]GWM starts production at its Tula-region facility in Russia.
- 2018
Ora and Spotlight Automotive are established
[1]GWM creates Ora for electric passenger vehicles and forms a Mini-focused joint venture with BMW Group.
- 2017
Wey launches
[1]GWM introduces Wey for more premium SUVs and crossovers.
- 2013
Haval becomes a standalone brand
[1]Haval is separated from the parent identity as a dedicated SUV brand.
- 2011
Shanghai listing
[1]GWM lists on the Shanghai Stock Exchange, consolidating the company’s contemporary public-company structure.
- 2010
Haval H6 is introduced
[1]The H6 becomes a major domestic growth engine and the foundation of GWM’s SUV-centered strategy.
Products and positioning
Mass-market and premium SUVs, pickup trucks, and increasingly electrified vehicles, with separate brands covering mainstream, premium, off-road, electric, and commercial segments.
SUV · 2010
Haval H6
The Haval H6 is GWM’s best-known crossover SUV and a central product in the company’s transformation into an SUV-focused automaker. Introduced in 2010, it was aimed at families and urban buyers seeking a spacious, relatively affordable vehicle. The model has been sold in multiple generations and powertrain configurations, including internal-combustion, hybrid, and plug-in hybrid variants in selected markets. Its sustained Chinese sales performance made the H6 the foundation for Haval’s development as a standalone brand.
Off-road SUV · 2020
Tank 300
The Tank 300 is a body-on-frame SUV positioned around off-road capability, upright styling, and a more premium equipment proposition than GWM’s mainstream Haval products. It helped define Tank as a separate brand after the name was separated from Wey in 2021. The model is sold in China and selected export markets, where it competes in the growing lifestyle and recreational off-road SUV segment.
Pickup truck · 2019
Great Wall Poer
Poer is GWM’s modern pickup identity, used particularly in international markets. The range combines utility, family-oriented equipment, and lifestyle positioning and is offered in multiple body, drivetrain, and powertrain configurations depending on market. It extends the company’s historic strength in pickups beyond the earlier Deer, Wingle, and related lines and supports GWM’s international commercial-vehicle strategy.
Battery-electric hatchback · 2020
Ora Good Cat
The Ora Good Cat, also marketed in some countries as the GWM Ora 03, is a compact battery-electric passenger car. It represents Ora’s attempt to combine accessible electric mobility with distinctive retro-influenced styling and connected-car features. The model has been sold in China and selected overseas markets, including Europe and Southeast Asia, although GWM later brought export-market naming more closely under the GWM master brand.
Pickup truck · 1996
Great Wall Deer
The Deer was one of GWM’s formative pickup products. Launched in 1996, it used competitive pricing and practical utility to establish the company as a leading pickup producer in China. Its success also supported GWM’s first substantial exports, including shipments to the Middle East. The Deer is historically important even though it is no longer a current flagship product.
SUV · 2006
Haval CUV
The Haval CUV, initially associated with the Hover name in some markets, was introduced in 2006 and became one of GWM’s first important internationally exported SUVs. It was sold in Asian, Russian, South American, and European markets and helped establish the Haval identity before Haval became a dedicated brand. The vehicle also shared development relationships with pickup products such as the Wingle.
Battery-electric crossover · 2018
Ora iQ
The Ora iQ was the first model associated with GWM’s Ora electric-vehicle brand. It had limited commercial success compared with later Ora products but served as an early expression of the company’s move into dedicated electric passenger vehicles. Its introduction was followed by smaller and more commercially successful Ora models.
Touring motorcycle
Souo motorcycles
Souo is GWM’s touring-motorcycle brand. It extends the group beyond automobiles into large touring motorcycles and reflects the company’s broader interest in mobility products. The motorcycle operation is distinct from GWM’s SUV, pickup, and electric-car brands.
Controversies
2026
Great Wall Motor issues statement on unauthorized sellers of Great Wall H10
Great Wall Motor issued a statement regarding its Great Wall H10 SUV, saying unauthorized sellers have appeared online claiming priority delivery and abnormally low prices, using forced bundling, designated insurance and financial service fees to profit, and that multiple users have complained to the manufacturer. The company warned of risks including unfulfilled promises, contract hazards, loss of after-sales service and personal information misuse, and urged customers to buy through official authorized channels at official suggested retail prices.
2023
Great Wall Motor reports BYD plug-in hybrids over conventional fuel tank emissions issue
In May 2023, Great Wall Motor publicly stated that it had reported to regulatory authorities that BYD's Qin PLUS DM-i and Song PLUS DM-i models used conventional fuel tanks and were suspected of failing to meet evaporative pollutant emission standards, triggering a compliance dispute between competing companies. BYD publicly responded and opposed the validity of the test results provided by Great Wall. This entry concerns the report and the dispute between the two parties; the cited reports did not give a final regulatory determination.
2021
Great Wall Motor recalls 16,216 Ora iQ vehicles
Great Wall Motor announced a recall of 16,216 Ora iQ vehicles produced from July 7, 2018 to October 30, 2019. The recall notice said a mismatch between some power batteries and the BMS software control strategy could, after prolonged and frequent fast charging, cause battery performance to decline and, in extreme cases, thermal runaway.
2021
Great Wall recalls 16,216 Ora iQ electric vehicles
Great Wall Motor filed a recall plan with China’s market regulator and decided to recall 16,216 Ora iQ electric vehicles produced from July 7, 2018, to October 30, 2019, beginning July 16, 2021. The source does not state a specific defect or hazard.
2021
Great Wall Motor recalls 1,651 Wingle 7 vehicles
Great Wall Motor decided to recall 1,651 Wingle 7 vehicles manufactured from March 20 to April 29, 2020. A supplier production deviation may damage the reagent tank vent valve and cause reagent leakage, creating a risk of emissions exceeding standards. The company said it would inspect the affected vehicles’ vent valves free of charge and replace any that leak.
2020
Great Wall Cannon vehicle recall announced
Great Wall Motor filed a recall plan covering 71,319 Great Wall Cannon vehicles manufactured from September 24, 2019, to August 9, 2020, with the recall set to begin on September 1, 2020. The company said the manual did not adequately warn of tow-hook hazards in special-use situations, creating a risk of misuse and possible tow-hook breakage under extreme use. It announced replacement electronic manuals, warning labels, and a free technical service upgrade.
2019
Great Wall Motor announces Haval H2s recall
Great Wall Motor announced a recall of 62,655 Haval H2s vehicles manufactured between November 4, 2016, and October 11, 2017, with the recall beginning on December 15, 2019. According to the announcement, the exterior mirror coating could peel and, in extreme cases, the mirror could detach. The company stated that it would replace the left and right exterior mirror assemblies free of charge.
2019
Great Wall Motor recalls Haval H2s vehicles over exterior mirror issue
Great Wall Motor filed a recall plan for 62,655 Haval H2s vehicles manufactured from November 4, 2016, to October 11, 2017, with the recall scheduled to begin on December 15, 2019. According to the filing, the vehicles' exterior mirror coating may peel and, in extreme cases, the mirror glass may detach. Great Wall said it would replace the affected mirror assemblies free of charge.
2006
Early vehicle-design disputes
Several early Great Wall passenger vehicles were criticized or challenged for resembling products from established international automakers. Fiat pursued action concerning the Peri, with different legal outcomes in China and Italy; the Italian market prohibited its sale. These disputes are part of GWM’s early design and internationalization history, but the supplied material does not establish a single broad corporate finding of wrongdoing.
Brand decisions
2023
One GWM export architectureStrategyBackground
GWM’s overseas portfolio used several brand names, creating a need for a more unified international identity.
Action taken
The company designated GWM as the master brand and repositioned Haval, Ora, Wey, and related names as sub-brands or product identities in export markets.
Aftermath
Some overseas vehicle names changed, including the renaming of the Ora Funky Cat as the GWM Ora 03 in certain markets.
2022
Indian investment plan is abandonedStrategyBackground
GWM had proposed acquiring a General Motors plant and investing in Indian manufacturing, but regulatory approvals were not obtained amid tighter scrutiny of Chinese investment.
Action taken
The company cancelled its planned Indian investment and manufacturing expansion.
Aftermath
GWM did not proceed with the proposed local production and market-entry program in India.
2021
Tank becomes a separate brandStrategyBackground
Tank vehicles had previously been developed within the Wey brand but were developing a distinct identity around rugged, body-on-frame SUVs.
Action taken
GWM spun Tank out as an independent brand.
Aftermath
Tank gained a clearer position in the off-road and premium-lifestyle SUV segments.
2018
Creation of Ora electric-vehicle brandStrategyBackground
GWM was increasing investment in electrification and seeking a dedicated identity for electric passenger cars.
Action taken
The company launched Ora, beginning with the Ora iQ and later expanding into small electric cars and compact electric models.
Aftermath
Ora became a major part of GWM’s new-energy portfolio and was later integrated into the One GWM export-brand architecture.
2018
Spotlight Automotive joint venture with BMWM&ABackground
BMW sought Chinese manufacturing capacity for electric Mini vehicles while GWM was expanding its electrification capabilities.
Action taken
The companies established Spotlight Automotive to produce electric Mini vehicles in China for the global market.
Aftermath
The partnership connected GWM with a major global premium automaker and added joint-venture electric-vehicle production to its business scope.
2013
Haval is separated as a dedicated SUV brandStrategyBackground
The Haval H6 had demonstrated strong demand while China’s SUV market was expanding rapidly.
Action taken
GWM created Haval as a standalone brand focused exclusively on SUVs and reduced emphasis on sedans and hatchbacks.
Aftermath
The strategy strengthened GWM’s SUV specialization and supported production above one million vehicles annually later in the decade.
1999
Vertical integration after engine-supply crisisStrategyBackground
GWM faced a supply problem after its main engine supplier began working with a competitor, exposing the risks of relying on a single external source.
Action taken
Wei Jianjun established an internal-combustion-engine company and subsequently built or acquired multiple component businesses.
Aftermath
The move increased GWM’s control over engines and other automotive components and became an important foundation for later manufacturing expansion.
Recent events
GWM announces multi-year sponsorship of Parramatta Eels[17]
Reported:
GWM announced a multi-year sponsorship of the Parramatta Eels’ NRL and NRLW teams as part of its effort to increase its market share in New South Wales.
Great Wall Motor issues statement on unauthorized sellers of Great Wall H10[8]
On August 17, Great Wall Motor issued a statement regarding its Great Wall H10 SUV, saying unauthorized sellers have appeared online claiming priority delivery and abnormally low prices, using forced bundling, designated insurance and financial service fees to profit, and that multiple users have complained to the manufacturer. The company warned of risks including unfulfilled promises, contract hazards, loss of after-sales service and personal information misuse, and urged customers to buy through official authorized channels at official suggested retail prices.
GWM and Ora brands launched in Brazil[18]
Reported:
Great Wall Motor introduced the GWM and Ora brands in Brazil as part of its Brazil market strategy.
Cyber Tank 300 deliveries fall far behind customer expectations[19]
Reported:
Customers said delivery of the Cyber Tank 300 had been repeatedly delayed. The report said that by January 4, 2022, fewer than 30 vehicles had been delivered across eight delivery hubs, despite roughly 1,500 customers having paid in full, including through loans. Owners issued a joint statement demanding disclosure of the reasons for delays, progress updates, a final delivery deadline and a compensation plan.
GWM unveils WEY and ORA models at IAA Mobility[20]
Reported:
GWM unveiled its WEY Coffee 01 PHEV and ORA 01CAT models at IAA Mobility 2021 in Munich.
- Unconfirmed
Great Wall Motor signs agreement to acquire Mercedes-Benz's Brazilian plant[21]
Great Wall Motor and Mercedes-Benz signed an asset acquisition agreement for the Iracemápolis plant in Brazil. The source says the handover is the next step, so it does not establish that the acquisition has been completed.
GWM signs agreement to acquire Daimler’s Brazil factory[22]
GWM and Daimler AG signed an agreement for GWM to acquire the Iracemapolis factory in Brazil. The agreement provides for transfer of the land, buildings, machinery and other properties, excluding personnel; completion was expected by the end of 2021.
Great Wall recalls 16,216 Ora iQ electric vehicles[15]
Reported:
Great Wall Motor filed a recall plan with China’s market regulator and decided to recall 16,216 Ora iQ electric vehicles produced from July 7, 2018, to October 30, 2019, beginning July 16, 2021. The source does not state a specific defect or hazard.
- Unconfirmed
Ora iQ electric vehicle recall[14]
A recall was filed for 16,216 Great Wall Ora iQ electric vehicles made between July 7, 2018 and October 30, 2019. The source says battery consistency differences and BMS software control strategy mismatches could, after prolonged frequent fast charging, cause battery performance to decline and in extreme cases thermal runaway. Great Wall said it would inspect affected batteries, update the control software, and replace battery modules where necessary, free of charge.
Great Wall Motor recalls 16,216 Ora iQ vehicles[13]
Great Wall Motor announced a recall of 16,216 Ora iQ vehicles produced from July 7, 2018 to October 30, 2019. The recall notice said a mismatch between some power batteries and the BMS software control strategy could, after prolonged and frequent fast charging, cause battery performance to decline and, in extreme cases, thermal runaway.
Showing the 10 most recent.
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