Great Wall Motor controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2026
Great Wall Motor issues statement on unauthorized sellers of Great Wall H10
Issue disclosure
On August 17, Great Wall Motor issued a statement regarding its Great Wall H10 SUV, saying unauthorized sellers have appeared online claiming priority delivery and abnormally low prices, using forced bundling, designated insurance and financial service fees to profit, and that multiple users have complained to the manufacturer. The company warned of risks including unfulfilled promises, contract hazards, loss of after-sales service and personal information misuse, and urged customers to buy through official authorized channels at official suggested retail prices.
Stated objective. To protect consumers' car-purchasing rights and warn against unauthorized sales channels
Company response
Clarification — 长城汽车
长城官方郑重声明如下：1、官方渠道购车，权益有保障。请广大客户通过长城汽车官方授权的经销商门店、长城汽车APP及官方商城等渠道订购长城H10；2、官方承诺，长城H10全系车型执行官方建议零售价，不加价销售、不夸大权益、不捆绑销售，购车费用公开透明，明码标价，厂家对各类违规销售行为零容忍。
Source excerpt
8月17日，我们从长城汽车官方了解到，其针对旗下中大型SUV——长城H10推出保障用户购车权益声明。
5、信息泄露风险，用户个人信息可能被违规收集、转卖或滥用，面临隐私安全威胁。
伴随产品热销，网络平台出现了宣称“优先提车，异常低价”的非官方合作商家，通过强制捆绑装饰、强制指定投保、加收金融服务费等不正当手段牟利，严重侵害消费者合法权益，已有多名用户就此向厂家投诉反馈。
2023
Great Wall Motor reports BYD plug-in hybrids over conventional fuel tank emissions issue
In May 2023, Great Wall Motor publicly stated that it had reported to regulatory authorities that BYD's Qin PLUS DM-i and Song PLUS DM-i models used conventional fuel tanks and were suspected of failing to meet evaporative pollutant emission standards, triggering a compliance dispute between competing companies. BYD publicly responded and opposed the validity of the test results provided by Great Wall. This entry concerns the report and the dispute between the two parties; the cited reports did not give a final regulatory determination.
2021
Great Wall Motor recalls 16,216 Ora iQ vehicles
Recall announced
Great Wall Motor announced a recall of 16,216 Ora iQ vehicles produced from July 7, 2018 to October 30, 2019. The recall notice said a mismatch between some power batteries and the BMS software control strategy could, after prolonged and frequent fast charging, cause battery performance to decline and, in extreme cases, thermal runaway.
Company response
Remediation — 长城汽车
长城汽车将免费对召回范围内的车辆的动力电池进行检测，同时刷写适应工况场景的控制策略软件，必要时更换电池模组，从而消除安全隐患。
Source excerpt
自2021年7月16日起，召回2018年7月7日至2019年10月30日期间生产的长城欧拉 IQ ，共计16216辆。本次召回范围内车辆搭载的部分动力电池的一致性与 BMS 软件控制策略存在匹配差异。长期连续频繁快充后，电池性能下降，极端情况下可能发生动力电池热失控，存在安全隐患。
长城汽车7月16日向国家市场监督管理总局备案了召回欧拉汽车的相关公告。从召回计划来看，长城将召回2018年7月7日至2019年10月30日期间生产的长城欧拉IQ电动汽车，共计16216辆。
鉴于长城欧拉车型电动汽车在太原已发生数起自燃事故
2021
Great Wall recalls 16,216 Ora iQ electric vehicles
Recall announced
Great Wall Motor filed a recall plan with China’s market regulator and decided to recall 16,216 Ora iQ electric vehicles produced from July 7, 2018, to October 30, 2019, beginning July 16, 2021. The source does not state a specific defect or hazard.
Company response
Recall — Great Wall Motor
决定自2021年7月16日起，召回2018年7月7日至2019年10月30日期间生产的长城欧拉IQ电动汽车，共计16216辆。
Source excerpt
日前，长城汽车股份有限公司根据《缺陷汽车产品召回管理条例》和《缺陷汽车产品召回管理条例实施办法》的要求，向市场监管总局备案了召回计划。
决定自2021年7月16日起，召回2018年7月7日至2019年10月30日期间生产的长城欧拉IQ电动汽车，共计16216辆。
2021
Great Wall Motor recalls 1,651 Wingle 7 vehicles
Recall announced
Great Wall Motor decided to recall 1,651 Wingle 7 vehicles manufactured from March 20 to April 29, 2020. A supplier production deviation may damage the reagent tank vent valve and cause reagent leakage, creating a risk of emissions exceeding standards. The company said it would inspect the affected vehicles’ vent valves free of charge and replace any that leak.
Company response
Remediation — 长城汽车股份有限公司
长城汽车股份有限公司将免费对召回范围内的车辆检查通气阀是否渗漏，如果渗漏予以更换，以消除缺陷。
Source excerpt
本次召回范围内的车辆由于供应商生产过程偏差，个别还原剂储液箱的通气阀会受到损伤，极端情况下可能出现还原剂渗漏，不满足污染控制装置耐久性的要求，造成排放超标风险。
决定自即日起，召回生产日期从2020年3月20日到2020年4月29日的部分风骏7(配置|询价)汽车，共计1651台。
长城汽车股份有限公司将免费对召回范围内的车辆检查通气阀是否渗漏，如果渗漏予以更换，以消除缺陷。
2020
Great Wall Cannon vehicle recall announced
Recall announced
Great Wall Motor filed a recall plan covering 71,319 Great Wall Cannon vehicles manufactured from September 24, 2019, to August 9, 2020, with the recall set to begin on September 1, 2020. The company said the manual did not adequately warn of tow-hook hazards in special-use situations, creating a risk of misuse and possible tow-hook breakage under extreme use. It announced replacement electronic manuals, warning labels, and a free technical service upgrade.
Stated objective. to eliminate the safety hazard
Company response
Remediation — Great Wall Motor
长城汽车股份有限公司将对召回范围内的车辆替换新版电子使用说明书，在车身醒目位置加贴拖车钩使用警示标签，明示危险，避免误用，同时免费对拖车钩进行技术服务升级，以消除安全隐患。
Source excerpt
日前，长城汽车股份有限公司根据《缺陷汽车产品召回管理条例》和《缺陷汽车产品召回管理条例实施办法》的要求，向国家市场监督管理总局备案了召回计划。决定自2020年9月1日起，召回2019年9月24日至2020年8月9日期间生产的长城炮汽车，共计71319辆。
长城汽车股份有限公司将对召回范围内的车辆替换新版电子使用说明书，在车身醒目位置加贴拖车钩使用警示标签，明示危险，避免误用，同时免费对拖车钩进行技术服务升级，以消除安全隐患。
本次召回范围内车辆由于车辆使用说明书未充分明示拖车钩在特殊使用场景下可能带来的危险，无法起到足够的警示作用，存在紧急情况下误用的可能，在极端使用情况下可能会发生拖车钩断裂，存在安全隐患。
2019
Great Wall Motor announces Haval H2s recall
Recall announced
Great Wall Motor announced a recall of 62,655 Haval H2s vehicles manufactured between November 4, 2016, and October 11, 2017, with the recall beginning on December 15, 2019. According to the announcement, the exterior mirror coating could peel and, in extreme cases, the mirror could detach. The company stated that it would replace the left and right exterior mirror assemblies free of charge.
Great Wall Motor announced a recall covering 62,655 Haval H2s vehicles manufactured from November 4, 2016, to October 11, 2017, beginning December 15, 2019. The exterior mirror coating could peel and, in extreme cases, the mirror could detach. The company said it would replace the left and right exterior mirror assemblies free of charge.
Stated objective. 消除安全隐患
Company response
Recall — 长城汽车股份有限公司
长城汽车股份有限公司将对召回范围内的车辆免费更换左/右外后视镜片总成，以消除安全隐患。
Source excerpt
本次召回范围内车辆由于供应商涂装工艺温度设定偏差，外后视镜片长期使用后涂层附着力降低，可能导致涂层局部剥离，极端情况下外后视镜片可能发生脱落，存在安全隐患。
长城汽车股份有限公司将对召回范围内的车辆免费更换左/右外后视镜片总成，以消除安全隐患。
日前，长城汽车股份有限公司根据《缺陷汽车产品召回管理条例》和《缺陷汽车产品召回管理条例实施办法》的要求，向国家市场监督管理总局备案了召回计划。决定自2019年12月15日起，召回2016年11月4日至2017年10月11日期间生产的哈弗H2s汽车，共计62655辆。
2019
Great Wall Motor recalls Haval H2s vehicles over exterior mirror issue
Recall announced
Great Wall Motor filed a recall plan for 62,655 Haval H2s vehicles manufactured from November 4, 2016, to October 11, 2017, with the recall scheduled to begin on December 15, 2019. According to the filing, the vehicles' exterior mirror coating may peel and, in extreme cases, the mirror glass may detach. Great Wall said it would replace the affected mirror assemblies free of charge.
Stated objective. To eliminate the safety hazard.
Company response
Remediation — 长城汽车股份有限公司
长城汽车股份有限公司将对召回范围内的车辆免费更换左/右外后视镜片总成，以消除安全隐患。
Source excerpt
本次召回范围内车辆由于供应商涂装工艺温度设定偏差，外后视镜片长期使用后涂层附着力降低，可能导致涂层局部剥离，极端情况下外后视镜片可能发生脱落，存在安全隐患。
决定自2019年12月15日起，召回2016年11月4日至2017年10月11日期间生产的哈弗H2s汽车，共计62655辆。
长城汽车股份有限公司将对召回范围内的车辆免费更换左/右外后视镜片总成，以消除安全隐患。
2006
Early vehicle-design disputes
Several early Great Wall passenger vehicles were criticized or challenged for resembling products from established international automakers. Fiat pursued action concerning the Peri, with different legal outcomes in China and Italy; the Italian market prohibited its sale. These disputes are part of GWM’s early design and internationalization history, but the supplied material does not establish a single broad corporate finding of wrongdoing.