Gogo no Kocha
Gogo no Kocha is a Japanese Kirin Beverage tea-drink brand introduced in 1986, with black tea, milk tea, lemon tea, and other tea offerings.
Last updated September 25, 2026
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Overview
Gogo no Kocha (午後の紅茶), known in Chinese as 午后红茶, is a Japanese packaged tea-drink brand sold by Kirin Beverage. The supplied brand materials date its beginnings to 1986. The official site describes the brand as bringing people the happiness of tea and presents it as an established offering that is approaching its 40th anniversary in 2026. The brand’s range includes familiar tea styles such as straight tea, milk tea, and lemon tea, as well as product families including TEA LATTE, FRUITS & ICE TEA, TEA SELECTION, and the unsweetened-tea Oishii Muto series. The product catalogue also lists flavored and limited offerings, including fruit teas and mottainai-branded items. The site notes that some products may have ceased production, so its catalogue should not be read as a guarantee that every listed item is currently available. The evidence identifies Japan as the brand’s home market and Kirin Beverage as the seller. The official site also describes CSV activities associated with environmental conservation and community formation. It does not provide a founder, headquarters, detailed ownership structure, or specific overseas-market information in the supplied material.
History
Gogo no Kocha (午後の紅茶) is a Japanese tea-drink brand sold by Kirin Beverage. The supplied Chinese-language Wikipedia excerpt identifies it as a tea-drink product series sold by Japanese Kirin Beverage since 1986. The official Japanese site likewise says the brand dates from 1986 and notes that it will celebrate its 40th anniversary in 2026. The supplied evidence does not identify a founder or give further detail about the brand’s launch circumstances. The product range spans several familiar tea formats. The official product page lists milk tea, straight tea, and lemon tea, alongside TEA SELECTION offerings such as Royal Blend Tea Latte and Earl Grey iced tea. Other listed product families include FRUITS & ICE TEA, TEA LATTE, and the NON-SUGAR Oishii Muto series. The catalogue names individual variations such as orange and grapefruit, white grape and lemon, unsweetened tea with lemon, and unsweetened milk tea. It also presents mottainai-branded fruit teas and a number of 40TH BLEND offerings. The site cautions that some products have ended production. The brand’s official homepage describes its purpose in terms of delivering the happiness of tea and frames tea as something that can enrich everyday life. It also highlights brand social-action activities, including environmental conservation and community formation. The available sources do not specify the activities’ dates, scope, or partners. The evidence establishes Japan as the brand’s market context and Kirin Beverage as its seller, but does not provide a corporate headquarters, founder, executive roster, or detailed ownership information. The official product catalogue and anniversary statement support treating Gogo no Kocha as an active brand, while the source’s production caveat means the listed product range should not be interpreted as a complete inventory of currently available items.
Gogo no Kocha introduced
40th anniversary
Products and positioning
A Japanese tea-drink brand offering familiar black tea styles alongside milk, fruit, iced, latte, and unsweetened tea variations. The official brand message centers on bringing people the happiness of tea.
Milk Tea
A core tea style listed in the official product catalogue.
Straight Tea
A core tea style listed in the official product catalogue.
Lemon Tea
A core tea style listed in the official product catalogue.
Oishii Muto series
The product catalogue includes unsweetened tea, lemon-flavored unsweetened tea, and unsweetened milk tea under this series.
TEA LATTE series
A tea-latte product family listed on the official site.
FRUITS & ICE TEA series
A fruit and iced tea family with listed varieties including orange and grapefruit, and white grape and lemon.
TEA SELECTION series
The catalogue includes Royal Blend Tea Latte and Earl Grey iced tea in this family.
mottainai series
The official catalogue lists Fuji apple tea and late-season strawberry tea under this series.
Sources4 sources
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