Godfrey Hirst
Australian and New Zealand flooring manufacturer with 160 years of local manufacturing experience, producing wool and synthetic carpets plus hard flooring.
Last updated September 15, 2026
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Overview
Godfrey Hirst is an Australian and New Zealand flooring manufacturer whose name is closely associated with Geelong, dating back to 1865 when the Victorian Woollen and Cloth Manufacturing company was established as one of Victoria's first textile mills. The company produces high quality Australian and New Zealand Made wool and synthetic carpets, as well as hybrid, timber, laminate and vinyl hard flooring. In 2018, Godfrey Hirst was acquired by Mohawk Industries.
History
Godfrey Hirst is privileged to draw on 160 years manufacturing experience in Australia and New Zealand. The Godfrey Hirst name is truly synonymous with Geelong, dating back to 1865 when the Victorian Woollen and Cloth Manufacturing company was established as one of Victoria's first textile mills. Godfrey Hirst was an Englishman, trained as a weaver in his family business who moved to Victoria in search of a warmer climate. He began work at the Victorian Woollen & Cloth Manufacturing Co, but soon launched his own business venture manufacturing flannels in 1888. Despite the lull in the industry, Hirst did well and moved to a larger premises in 1889 and in partnership with Charles Shannon, a woolbroker, and Charles Smith, a fellmonger, bought the derelict Barwon woollen factory in July 1890. Over the years, the company evolved into manufacturing blankets, rugs, tweeds and worsteds as well as flannels. After the death of Charles Smith in 1908, the business was incorporated as Godfrey Hirst & Co Pty Ltd in October 1909. In 1966, Godfrey Hirst Co was acquired with a clear focus on carpet production versus other textiles. Fast forward to 2006, 40 years later Feltex Carpets Limited was acquired by Godfrey Hirst & Co Pty Ltd. In 2018, Godfrey Hirst was acquired by Mohawk Industries, the world's largest flooring manufacturer.
Products and positioning
Made for Living, Backed by 160 Years of Local Expertise
Imperial Solution Dyed Nylon Carpet
Highland Park Solution Dyed Nylon Carpet
Alpine Lodge Solution Dyed Nylon Carpet
Legacy Luxe Laminate Flooring
Aquila Wood Acoustic Vinyl Plank Flooring
Olympus Stone Vinyl Plank Flooring
Zenith 1800 Hybrid Flooring
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