FreeWheel

FreeWheel is a global adtech company and a Comcast company that provides comprehensive media buying platforms for ad publishers, advertisers, and ad buyers. Its programmatic advertising platforms are powered by premium video content, robust data, and advanced technology, making it easier for buyers and sellers to transact across all screens, data types, and sales channels. The company offers Advertiser Suite, Publisher Suite, Strata, and Advisory Services, and has offices in nine countries.

FreeWheel was founded in 2007 by a group of industry veterans with the goal of solving digital video advertising complexities. It was acquired by Comcast in 2014 and continues to operate as a standalone adtech unit that expands Comcast's digital advertising reach and capabilities. Since then, FreeWheel has made two acquisitions of its own: StickyADS.tv in 2016, a leading European ad platform that expanded its programmatic and supply-side capabilities, and Beeswax in 2021, a DSP acquisition that equipped the company with programmatic DSP and Bidder-as-a-Service (BaaS) capabilities.

A global adtech company providing comprehensive media buying platforms for ad publishers, advertisers, and ad buyers.

• Advertiser Suite

  Empowers media buyers to unlock streaming video's full potential.

• Publisher Suite

  Helps media sellers easily sell premium video inventory across all screens.

• Strata

  A media buying software offering.

• Advisory Services

  Expert advisers help premium publishers and distributors navigate the premium video ecosystem.

• 2021.10.14

  FreeWheel appoints Cai Hong to lead its Beijing R&D center[5]FreeWheel任命蔡弘为北京研发中心总经理兼工程副总裁cbinews.com

  FreeWheel announced the appointment of Dr. Cai Hong as general manager of its Beijing R&D center and vice president of engineering.

• 2021.10.04

  Redbox partnered with FreeWheel on streaming advertising technology[6]Redbox 与 FreeWheel 合作整合流媒体广告技术streamingmedia.com

  Redbox announced a partnership with FreeWheel to integrate programmatic technology across Redbox's free streaming platforms, enabling advertisers to access and buy Redbox inventory and target specific audiences.

• Unconfirmed

  STV partners with FreeWheel to monetize video content[7]STV与FreeWheel合作变现视频内容advanced-television.com

  FreeWheel announced a partnership with STV to enable the broadcaster to monetize content across OTT and set-top-box devices using FreeWheel’s Monetisation Rights Management platform.

Read more

1. 1Direct Connections to Streaming Video Inventory | FreeWheelfreewheel.com
2. 2About Us | FreeWheelfreewheel.com
3. 3Advisory Services | FreeWheelfreewheel.com
4. 4wikidata.orgwikidata.org
5. 5FreeWheel任命蔡弘为北京研发中心总经理兼工程副总裁cbinews.com
6. 6Redbox 与 FreeWheel 合作整合流媒体广告技术streamingmedia.com
7. 7STV与FreeWheel合作变现视频内容advanced-television.com