Forter

Forter is a privately held software-as-a-service company focused on trust, identity protection, payments optimization, and fraud prevention for digital commerce. Founded in 2013 by Michael Reitblat, Liron Damri, and Alon Shemesh, the company was established by software engineers with backgrounds at Fraud Sciences, an Israeli fraud-detection business that was acquired and integrated into PayPal in 2008. The founders had also served in an Israeli military intelligence unit, an experience associated with the company's emphasis on analyzing signals, relationships, and behavioral patterns to determine whether a digital interaction is legitimate. Forter's platform is designed to make a real-time assessment of the identity and trustworthiness behind an online transaction or account event. Rather than relying only on isolated payment details, the system evaluates behavioral and identity signals across digital commerce interactions. Its stated objective is to allow legitimate customers to complete purchases with as little friction as possible while identifying fraudsters, account abusers, and other high-risk users. This addresses a central problem for online merchants: overly aggressive controls can reduce fraud but also reject genuine customers, whereas weak controls can increase chargebacks, losses, and operational costs. The company describes its technology as a unified consumer authentication and trust platform. Its capabilities include fraud prevention, identity protection, payment decisioning, and tools intended to detect automated or abusive activity. Reference material describes the use of artificial intelligence and machine learning to identify the person or entity behind an interaction, behavioral analysis to compare activity with established shopping patterns, and soft linking to identify relationships among accounts or users even when those relationships are not explicitly disclosed. Forter also offers customers the option of full restitution when an approved transaction later results in a chargeback, subject to the applicable commercial terms. Forter's customer proposition is aimed primarily at online retailers and other digital commerce businesses that need fast, scalable decisions across checkout, account access, payments, returns, and related user journeys. The platform is intended to protect revenue as well as reduce fraud: a legitimate transaction that is unnecessarily declined represents lost sales, while a fraudulent transaction can create chargebacks, fulfillment losses, and reputational damage. Forter's model therefore combines fraud prevention with conversion and customer-experience objectives rather than treating fraud controls as a purely back-office function. The company has raised funding from institutional investors including Sequoia Capital, Scale Venture Partners, New Enterprise Associates, March Capital Partners, and Salesforce Ventures. Public reference material reports cumulative funding of $525 million, although no specific financing dates or transaction-by-transaction figures are provided here. By the time described in the reference material, Forter reported processing more than $1 trillion in digital commerce transactions and maintaining data relating to more than 1.5 billion online identities. These figures are company-scale indicators rather than independently verified operating metrics in this dossier. In 2023, Forter acquired Immue, an Israeli start-up specializing in bot detection and mitigation. Forter integrated Immue's capabilities into its broader platform, expanding its ability to address automated attacks and abusive activity alongside conventional payment fraud. The acquisition reflects the wider scope of digital commerce risk, in which merchants must manage not only stolen payment credentials but also account takeover, bots, promotion abuse, and other forms of identity-linked exploitation. Forter remains an active, privately held technology company headquartered in New York City.

Forter's origins are connected to the Israeli fraud-technology community. The company was founded in 2013 by Michael Reitblat, Liron Damri, and Alon Shemesh, software engineers who had worked at Fraud Sciences. Fraud Sciences had been acquired by PayPal in 2008 and integrated into the payments company's operations. The Forter founders also had backgrounds in an Israeli military intelligence unit, experience that informed a product approach centered on identifying patterns and relationships behind digital activity rather than evaluating a transaction only through its visible payment attributes. The company entered a market shaped by the rapid expansion of online retail and the difficulty of distinguishing genuine customers from fraudsters in real time. Merchants needed to approve legitimate purchases quickly, but also had to manage stolen payment credentials, account takeover, chargeback fraud, and other forms of digital abuse. Traditional rules and manual review could stop some suspicious activity, yet they could also introduce delays or reject legitimate transactions. Forter's response was to develop a software platform that could use artificial intelligence, machine learning, behavioral analysis, and identity-related signals to make rapid decisions at scale. Forter describes its platform as combining identity protection, payment optimization, and fraud prevention in a unified consumer authentication environment. Its technology attempts to infer the identity behind a digital commerce interaction and to distinguish trusted customers from fraudsters and serial abusers. The approach includes examining established shopping behavior, linking related accounts or activities through soft-linking techniques, and evaluating broader contextual signals. This allows a merchant to make decisions across more than a single checkout event, including account access and other stages of the customer journey. The commercial goal is dual: reduce fraud-related losses while preserving conversion by avoiding unnecessary friction for legitimate buyers. Industry analysis has placed Forter within the fraud-analytics segment of online fraud detection and prevention software. A 2018 Gartner analysis discussed Forter alongside both established and newer providers in the broader fraud-technology market. Forter's offering also includes an option under which clients can receive full restitution for an eligible chargeback, creating a financial-protection component in addition to the software's decisioning capabilities. Forter expanded through external capital from Sequoia Capital, Scale Venture Partners, New Enterprise Associates, March Capital Partners, and Salesforce Ventures. Reference material reports combined funding of $525 million. The company has described a large operating footprint, reporting more than $1 trillion in digital commerce transactions processed and a dataset of more than 1.5 billion online identities. These figures illustrate the scale of the platform's network and data model, though the dates and detailed methodology for the figures are not specified in the available source material. In 2023, Forter acquired Immue, an Israeli start-up focused on bot detection and mitigation. Forter integrated Immue's technology into its core platform. The transaction broadened the company's focus from transaction fraud and identity trust toward automated attacks and other forms of digital commerce abuse. Bot mitigation is relevant to retail and online services because automated activity can affect account security, inventory access, promotions, checkout availability, and payment risk. Forter is headquartered in New York City and operates as a privately held software company serving digital commerce businesses internationally. Its historical development reflects the convergence of payment security, identity intelligence, fraud analytics, and customer-experience optimization. The company's current platform positioning treats trust as a cross-journey capability: merchants seek to recognize legitimate users and approve their activity while blocking fraudsters, bots, and repeat abusers.

1. 2023Forter acquires Immue

   Forter acquired Israeli start-up Immue and integrated its bot detection and mitigation capabilities into the core Forter platform.

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2. 2018Forter is discussed in fraud-analytics market analysis

   Gartner's analysis of online fraud detection and prevention software categorized Forter among fraud-analytics providers.

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3. 2013Forter is founded

   Michael Reitblat, Liron Damri, and Alon Shemesh founded Forter as a company focused on identifying trust and fraud risk in digital commerce.

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4. 2008Fraud Sciences is acquired by PayPal

   Fraud Sciences, the earlier employer of Forter's founders, was acquired and integrated into PayPal, providing part of the founders' professional background in fraud technology.

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An enterprise digital-commerce trust platform that combines real-time identity intelligence, fraud prevention, payment decisioning, and bot mitigation to protect revenue while reducing friction for legitimate customers.

• Forter fraud prevention and identity intelligence platformSecurity software

  Forter's main software platform evaluates digital commerce interactions in real time to determine whether the activity is associated with a trusted consumer, a fraudster, or another type of abusive actor. It combines artificial intelligence and machine learning with behavioral analysis, identity signals, and soft linking across related users or accounts. The platform is intended to support transaction approval, fraud blocking, payment optimization, and identity protection while reducing unnecessary friction for legitimate customers.

• Bot detection and mitigation capabilitiesApplication security2023

  Following the 2023 acquisition of Immue, Forter incorporated bot detection and mitigation capabilities into its broader platform. These capabilities address automated activity that can undermine digital commerce operations, including activity affecting accounts, promotions, inventory, checkout processes, and other online customer journeys. The available reference material does not identify a separate product name or launch date for the integrated functionality.

• 2023Acquisition of ImmueM&A

  Digital commerce businesses face automated attacks and abusive bot activity in addition to conventional payment fraud. Forter had an opportunity to broaden its identity and fraud platform with specialist bot-detection technology.

  What changed. Forter acquired Israeli start-up Immue and integrated Immue's bot detection and mitigation capabilities into Forter's core platform.

  Aftermath. The acquisition expanded Forter's stated platform scope to include bot-related threats alongside identity protection, fraud prevention, and payment decisioning. No further financial or operational details are provided in the available reference material.

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• 2023Forter acquires Israeli bot-detection start-up Immue

  Forter acquired Immue and incorporated its bot detection and mitigation technology into the company's broader identity protection and fraud prevention platform.

  M&AProduct generation
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1. Forter
2. Forter official website