Dan Liu
A fashion label associated with Hong Kong-born Canadian designer Dan Liu, offering women's and men's apparel and accessories through the TATSUAKI and DAN LIU lines.
Last updated August 24, 2026
Overview
Dan Liu is the fashion-design identity and label associated with Dan Liu Kin Ming, a Hong Kong-born designer who has been based primarily in Toronto and Tokyo. Liu's work spans women's and men's clothing, accessories, fashion consulting, styling, retail presentation, and media projects. His principal fashion labels are TATSUAKI and DAN LIU. TATSUAKI, founded in 2002 and named after Liu's Japanese name, has been described as a women's line combining practical wearability with decorative and unconventional details. The label has been positioned as “Funky Couture” and has used knit, crochet, lace, embroidery, and other textile treatments. The DAN LIU line is a higher-end, more mature collection that became visible internationally through New York Fashion Week presentations beginning in 2016. Liu was born in Hong Kong and moved to Canada alone at the age of 16. He attended Resurrection Catholic Secondary School in Kitchener, Ontario, and studied psychology and computer science at the University of Waterloo. Before establishing himself in fashion, he worked in several occupations, including janitorial work, delivery, tutoring, choreography, and dance. His involvement in producing fashion shows for a major Canadian fashion group in 1995 prompted a professional shift toward fashion. In 1997, he moved to Japan to study fashion design and marketing at Aoyama Fashion College. He subsequently worked as a designer for TSUKI Fashion before developing his own label. TATSUAKI expanded from a Canadian retail launch into a broader North American and Japanese presence. Beginning in 2002, Liu worked with Holt Renfrew to promote the label in major Canadian cities including Montreal, Toronto, Calgary, and Vancouver. By 2005, the line was reported as being available across Canada. Liu also opened a TATSUAKI flagship store in Toronto's Yorkville district, and the label was carried by boutiques in Toronto and Tokyo. In 2004, he returned to Tokyo to launch a ready-to-wear collection, followed by the lower-priced AKI label in Japan in 2006. In 2012, he began contracting with Hudson's Bay, becoming identified in reference material as the first Asian Canadian fashion designer of the twenty-first century to launch a personal label at the retailer. The Dan Liu identity gained a stronger international runway profile through participation in IMG's New York Fashion Week: The Shows. The line was accepted for a February 2016 presentation and returned with a Spring 2017 collection in September 2016. Subsequent collections were presented at New York Fashion Week twice yearly. Liu's designs have been associated particularly with cocktail dresses, and fashion coverage has characterized him as a specialist in that category and as a theatrical presenter. His Spring/Summer 2019 collection was shown at Spring Studios in New York on September 11, 2018. Beyond clothing, Liu has worked in fashion consulting and styling, including a reported engagement with Hugo Boss Canada beginning in 2010 and a men's clothing collaboration with Toronto retailer Haight & Ashbury in 2013. He also developed Fashion Girls by Dan, a makeover reality television program produced for OMNI TV. The show was commissioned for two series of 13 episodes each, began airing in Canada in 2014, and was later broadcast in China. The program used a transformation format focused on appearance, confidence, and personal circumstances. Taken together, the label and associated activities present Dan Liu as a designer-led fashion enterprise rather than a publicly listed apparel corporation. Publicly available material does not establish a separate corporate parent, revenue figure, or current retail footprint.
History
Dan Liu Kin Ming, known professionally as Dan Liu and also associated with the name Liu Tatsuaki, was born in Hong Kong and moved to Canada alone at the age of 16. He attended high school in Kitchener, Ontario, and studied psychology and computer science at the University of Waterloo. His early employment included janitorial, delivery, tutoring, choreography, and dance work. In 1995, he became involved in producing fashion shows for a major Canadian fashion group. That experience led him to pursue fashion as a career. In 1997, he moved to Japan and studied fashion design and marketing at Aoyama Fashion College. Liu initially worked as a designer for TSUKI Fashion. He established the TATSUAKI label in 2002, naming it after his Japanese name. The label focused primarily on women's fashion and combined decorative craft techniques with practical silhouettes. Its aesthetic was described as “Funky Couture.” In the same year, Liu promoted TATSUAKI through Holt Renfrew in Montreal, Toronto, Calgary, and Vancouver. The line was later reported as being available across Canada. Liu also opened a TATSUAKI flagship store in Toronto's Yorkville district and developed distribution through boutiques in Toronto and Tokyo. In 2004, Liu returned to Tokyo to launch a ready-to-wear collection. Two years later, he introduced AKI in Japan as a lower-price line. In 2010, he was reported to have provided fashion design and consulting services to clients as a stylist and designer at Hugo Boss Canada. In 2012, he began contracting with Hudson's Bay, expanding his access to Canadian department-store retail. In March 2013, he collaborated with Toronto's Haight & Ashbury on men's clothing, reflecting a broader scope beyond the women's focus associated with TATSUAKI. The DAN LIU label emerged as a higher-end line and received international attention through New York Fashion Week. It was first accepted by IMG's New York Fashion Week: The Shows in February 2016. Liu returned in September 2016 to present a Spring 2017 collection and thereafter presented collections at the event twice each year. The label's collections commonly used knit, crochet, lace, embroidery, and other detailed textile treatments. Liu became especially associated with cocktail dresses and was described in fashion coverage as a cocktail-dress specialist. His Spring/Summer 2019 collection was presented at Spring Studios in New York on September 11, 2018. Liu also extended his fashion identity into television. Fashion Girls by Dan, a makeover reality show inspired by transformation formats and Asian fashion programming, was commissioned by OMNI TV for two 13-episode series. It began airing in Canada in 2014 and was broadcast in China from 2016. The program centered on full-image makeovers while addressing participants' confidence and personal goals. Public reference material places Liu professionally between Toronto and Tokyo and describes his work as covering apparel, accessories, fashion design, consulting, styling, retail, and television. It does not provide reliable information about a separate corporate structure, financial performance, current executives beyond Liu, or a precisely documented founding year for the broader DAN LIU label.
- 2018Spring/Summer 2019 collection shown in New York
Liu presented the Spring/Summer 2019 collection at Spring Studios.
- 2016DAN LIU debuts at New York Fashion Week
The line was accepted into IMG's New York Fashion Week: The Shows and later presented its Spring 2017 collection.
- 2014Fashion Girls by Dan premieres
The makeover program began its national Canadian television run on OMNI TV.
- 2012Launch at Hudson's Bay
Liu began contracting with Hudson's Bay and launched his own label through the Canadian retailer.
- 2006AKI label introduced
Liu expanded his Japanese business with AKI, a lower-price-range label.
- 2005TATSUAKI expands across Canada
The label was reported as becoming available across Canada.
- 2004Ready-to-wear collection launched in Japan
Liu returned to Tokyo and launched a ready-to-wear collection.
- 2002TATSUAKI label founded
Liu founded TATSUAKI and began promoting the label through Holt Renfrew in major Canadian cities.
- 1997Studies fashion in Tokyo
Liu moved to Japan to study fashion design and marketing at Aoyama Fashion College.
- 1995Moves toward a fashion career
After producing fashion shows for a major Canadian fashion group, Liu began pursuing fashion professionally.
Products and positioning
Designer fashion with a strong emphasis on cocktail dresses, decorative textile techniques, wearability, and runway presentation. TATSUAKI has been positioned as accessible or practical “Funky Couture,” while DAN LIU represents a more elevated, mature high-fashion line.
TATSUAKIWomen's designer fashion2002
TATSUAKI is Liu's principal women's fashion label, founded in 2002 and named after his Japanese name. It has been positioned as “Funky Couture,” combining practical wearability with expressive details. Collections and garments have incorporated knit, crochet, lace, embroidery, and other surface treatments. The label has been sold through Canadian department-store and boutique channels, including Holt Renfrew, and was associated with a Toronto Yorkville flagship store.
DAN LIUHigh-end ready-to-wear2016
The DAN LIU line is Liu's higher-end fashion identity and is presented as more mature and elevated than TATSUAKI. It includes women's and men's fashion and is particularly associated with cocktail dresses and detailed textile work. The line gained international visibility through recurring New York Fashion Week presentations beginning in 2016.
AKILower-priced fashion2006
AKI was introduced in Japan as a lower-price-range line intended to broaden Liu's fashion offering beyond the premium TATSUAKI positioning. Public reference material provides limited detail about its later distribution and current status.
Flagship businesses
- TATSUAKI
- DAN LIU
- AKI
Marketing campaigns
- 2016DAN LIU New York Fashion Week presentations
United States · International fashion market
The DAN LIU line used IMG's New York Fashion Week platform to present its collections to international fashion media and buyers.
Outcome. The line continued presenting collections at New York Fashion Week twice annually according to the reference material.
- 2014Fashion Girls by Dan
Canada · China
Liu's makeover television program presented full-image transformations while discussing participants' personal issues, confidence, and goals.
Outcome. OMNI TV commissioned two series of 13 episodes, and the program later aired in China.
- 2002Holt Renfrew TATSUAKI launch
Canada
Liu promoted TATSUAKI through Holt Renfrew in Montreal, Toronto, Calgary, and Vancouver, using department-store distribution to establish the label in Canada.
Outcome. The line was subsequently reported as available across Canada by 2005.
Brand decisions
- 2016Use New York Fashion Week for international positioningProduct launch
Liu developed DAN LIU as a more mature, higher-end line distinct from the TATSUAKI positioning.
What changed. He presented the DAN LIU collection through IMG's New York Fashion Week: The Shows and returned with a Spring 2017 collection later that year.
Aftermath. The label continued appearing at New York Fashion Week and strengthened its international designer-fashion profile.
- 2006Introduce a lower-price-range labelStrategy
After establishing TATSUAKI as a designer label, Liu sought to address a broader Japanese market.
What changed. He introduced AKI as a lower-price-range fashion line in Japan.
Aftermath. Public sources do not provide sufficient information about the line's subsequent scale or current status.
Leadership
| Name | Title | Tenure |
|---|---|---|
| Dan Liu | Founder and creative director | 2002– |
Recent events
- 2018Dan Liu presents Spring/Summer 2019 collection at Spring Studios
The designer showed his Spring/Summer 2019 collection at Gallery 1 of Spring Studios in New York on September 11, 2018.
Product launchCampaign - 2016Dan Liu presents his line at New York Fashion Week
The DAN LIU line was accepted into IMG's New York Fashion Week: The Shows, giving the designer an international runway platform.
Product launchOther - 2016DAN LIU returns to New York Fashion Week with a Spring 2017 collection
Liu was accepted again to showcase his Spring 2017 collection in September 2016 and subsequently continued presenting at New York Fashion Week.
Product launchProduct generation - 2014Fashion Girls by Dan begins Canadian television run
Liu's makeover reality program began airing nationally on OMNI TV in Canada after being commissioned for two series of 13 episodes.
CampaignOther
Sources
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