Children Believe
Children Believe is a Canadian child-focused development charity formerly known as Christian Children's Fund of Canada.
Last updated August 25, 2026
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Overview
Children Believe is a Canadian charitable organization focused on improving the lives of children, families, and communities in developing countries. The organization operated for many years under the name Christian Children's Fund of Canada before adopting the Children Believe name in October 2019. The rebrand positioned the organization around a broader child-centred development identity while retaining its emphasis on long-term community development rather than short-term relief alone. Its work is organized around five principal areas: health and nutrition; education; water, sanitation, and hygiene; strengthening community organizations; and sustainable livelihood development. These areas reflect an integrated development model in which children's well-being is connected to household income, access to schooling, public health, local institutions, and community resilience. Rather than treating child poverty as a single-sector problem, Children Believe presents its programs as efforts to improve the surrounding conditions that shape children's safety, health, and opportunities. The organization works internationally through offices and programs in Burkina Faso, Ethiopia, Ghana, India, Nicaragua, and Paraguay, while maintaining a Canadian public-facing fundraising and awareness operation. Its activities include mobilizing donations, supporting development initiatives, educating Canadians about global child poverty, and working with local and community-based organizations. The organization is part of ChildFund Alliance, a global network of child-centred development organizations. Children Believe also uses public ambassadors and spokespeople to increase awareness and support in Canada. Publicly identified partners have included sportscasters James Duthie and Rachel Bonnetta and radio host Sharon Caddy. Their roles involve public education, awareness-building, and fundraising rather than operational management. The organization has received positive third-party recognition in Canada. MoneySense gave it an overall A− grade in its 2015 ranking of the top 100 Canadian charities, while the Financial Post included it among Canada's top 25 charities in 2014 and assigned it a B+ grade. These assessments are historical evaluations and do not by themselves establish current financial or program performance. The supplied reference material does not identify a founder, current chief executive, headquarters address, annual financial figures, or a current official website separate from the legacy domain supplied for this record.
History
Children Believe is the current identity of the Canadian organization formerly called Christian Children's Fund of Canada. The available reference material does not provide a precise founding year or identify an individual founder, but it describes the organization as a Canadian charity dedicated to improving quality of life for children, families, and communities in developing countries. Its historical model combines fundraising and public engagement in Canada with development programs implemented internationally. For much of its existence, the organization operated under the Christian Children's Fund of Canada name. In October 2019, it was renamed Children Believe. The change marked a significant brand transition: the new name placed children and the organization's development mission at the centre of its public identity, while moving away from the former organization-specific naming convention. The rebrand did not represent a shift away from international child development; instead, it provided a more contemporary umbrella for work addressing the multiple causes and effects of child poverty. Children Believe's program framework is built around five connected priorities. Health and nutrition initiatives address conditions that affect children's survival and development. Education programs seek to improve children's access to learning and their future prospects. Water, sanitation, and hygiene work addresses basic services and public-health risks. The organization also supports stronger community organizations, recognizing that durable improvements depend on local institutions and participation. Finally, sustainable livelihood development is intended to strengthen the economic foundations of families and communities. The organization has maintained an international footprint through offices or programs in Burkina Faso, Ethiopia, Ghana, India, Nicaragua, and Paraguay. Its approach therefore combines Canadian fundraising, communications, and donor engagement with country-level development activity. The available material does not specify the size of the workforce, program budgets, beneficiary totals, or the legal structure of its country offices. Children Believe is identified as a member of ChildFund Alliance, a global family of 12 child-centred development organizations. This affiliation places the Canadian organization within a broader international network focused on children's rights, well-being, and community development. Public engagement has been an important part of the brand. The charity has partnered with Canadian public figures as ambassadors to raise awareness, educate the public, and support fundraising. Identified ambassadors include sportscaster James Duthie, sportscaster Rachel Bonnetta, and radio host Sharon Caddy. The reference material does not establish the dates or contractual scope of each ambassador relationship. The organization has also received historical recognition in Canadian charity rankings. MoneySense assigned it an A− overall grade in its 2015 list of the top 100 Canadian charities. The Financial Post selected it as one of Canada's top 25 charities for 2014 and gave it a B+ grade. These rankings form part of the organization's public history, although they are not substitutes for current audited financial or impact reporting. No scandals, lawsuits, recalls, bankruptcies, acquisitions, or leadership changes are identified in the supplied sources.
- 2019
Adopted the Children Believe name
[1]In October 2019, Christian Children's Fund of Canada was renamed Children Believe.
- 2015
Received an A− MoneySense charity grade
[1]MoneySense gave the organization an overall A− grade in its list of the top 100 Canadian charities.
- 2014
Named among Canada's top 25 charities
[1]The Financial Post included Christian Children's Fund of Canada among Canada's top 25 charities and assigned it a B+ grade.
Products and positioning
A Canadian child-focused development charity that links children's well-being with education, health, basic services, community institutions, and sustainable livelihoods.
International development
Child-centred development programs
Children Believe's central offering is a portfolio of development programs intended to improve children's lives while strengthening the families and communities around them. The model connects child welfare with health, education, essential services, local institutions, and household economic security. Programs are delivered internationally through country operations and community partnerships rather than as conventional commercial products.
Child health
Health and nutrition initiatives
Health and nutrition is one of the organization's five stated areas of work. These initiatives are intended to address conditions affecting children's health and development, although the supplied reference material does not provide specific project names, intervention counts, or outcome measures.
Education
Education programs
Education programs form a core part of Children Believe's child-development framework. They are directed toward improving children's access to education and supporting longer-term opportunity. The available sources do not identify particular schools, curricula, enrollment figures, or program launch dates.
Basic services
Water, sanitation, and hygiene projects
The organization identifies water, sanitation, and hygiene as a priority area because access to safe water and sanitation is closely connected to public health and children's well-being. Specific infrastructure projects and geographic results are not detailed in the supplied material.
Economic development
Sustainable livelihood development
Sustainable livelihood development is intended to improve the economic resilience of families and communities. Within the organization's broader model, stronger livelihoods can support household stability and children's long-term prospects. The reference material does not specify the occupations, financing models, or measurable outcomes involved.
Brand decisions
2019
Rebrand from Christian Children's Fund of Canada to Children BelieveStrategyBackground
The organization had operated under the Christian Children's Fund of Canada name before adopting a new public identity.
Action taken
In October 2019, it changed its name and public brand to Children Believe.
Aftermath
The organization continued its Canadian charitable and international child-development activities under the Children Believe identity.
Recent events
- 2019
Christian Children's Fund of Canada renamed Children Believe[1]
Other
The Canadian charity adopted the Children Believe name in October 2019, replacing its former Christian Children's Fund of Canada identity.
Children Believe operates through an international development network[1]
Other
The organization is described as a member of ChildFund Alliance and maintains offices or operations in Burkina Faso, Ethiopia, Ghana, India, Nicaragua, and Paraguay.
Sources1 sources
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