China Gold
China Gold is a brand.
Last updated October 9, 2026
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Overview
China Gold (中国黄金) is a Chinese brand associated with gold and jewelry. The official website at chinagold.com.cn is operated by 中金(广州)金银珠宝首饰质量检测有限公司 (Zhongjin (Guangzhou) Gold and Silver Jewelry Quality Testing Co., Ltd.), a quality inspection body for gold, silver, and jewelry products. The site provides a certificate query service where users can enter a certificate number and query code to verify the authenticity of jewelry certificates. The company is based in Guangzhou and operates under the China Gold brand umbrella. The brand's online presence focuses on quality assurance and certification for precious metal and jewelry items, reflecting its role in the gold and jewelry supply chain. The website includes a customer service hotline (400-0888-587) for verification inquiries. The brand is active in the Chinese market, with its services aimed at consumers and businesses seeking to confirm the quality and authenticity of gold and silver jewelry. The entity is registered with the Guangdong ICP license (粤ICP备17153359号-2), indicating its legal operation in mainland China. While the brand name suggests a broader connection to China's gold industry, the specific entity behind this website is a testing and certification company, not a mining or retail conglomerate. The brand's primary public-facing function through this site is to provide certificate verification, which supports trust and transparency in jewelry transactions. The summary is based solely on the official website evidence, which describes the certificate query service and the operating company. No further details about founding, ownership, or product lines are available from the provided evidence.
History
The available evidence for China Gold (中国黄金) comes from the official website chinagold.com.cn, which is operated by 中金(广州)金银珠宝首饰质量检测有限公司 (Zhongjin (Guangzhou) Gold and Silver Jewelry Quality Testing Co., Ltd.). The website's primary function is to provide a certificate query service for gold, silver, and jewelry products. Users can enter a certificate number and a query code to verify the authenticity of a certificate. The site also lists a customer service hotline (400-0888-587) for further verification and consultation. The company is registered in Guangdong Province, as indicated by the ICP license number 粤ICP备17153359号-2. The evidence does not provide information about the founding date, ownership structure, or historical development of the brand. The website content is focused on quality testing and certification, suggesting that the entity operates as a testing body within the gold and jewelry industry. No other historical details are available from the provided evidence.
Controversies
2024
Beijing franchise store closes after unauthorized gold custody, consumers seek return of their gold
In 2024, a China Gold franchise store in Beijing closed, leaving consumers unable to retrieve gold they had placed in its custody. Headquarters stated that the custody arrangement was an unauthorized act of the franchise store, while public opinion questioned franchise management and brand responsibility. Responsibility at the stage of the cited reports remains disputed, and the franchisee's conduct is not attributed to all stores of the brand.
Recent events
- Unconfirmed
JD Jewelry and China Gold introduce JOY&DOGA gold bar[4]
Reported:
JD Jewelry and China Gold introduced a co-branded 1-gram, 9999 fine-gold JOY&DOGA blind-box gold bar during JD’s 11.11 shopping event.
Sources4 sources
- 1中金(广州)金银珠宝首饰质量检测有限公司chinagold.com.cn
- 2Beijing franchise store closes after unauthorized gold custody, consumers seek return of their goldnews.inewsweek.cn
- 3Beijing franchise store closes after unauthorized gold custody, consumers seek return of their goldfinance.sina.com.cn
- 4京东珠宝与中国黄金推出JOY&DOGA联名金条finance.sina.com.cn
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