China Gold controversies

Beijing franchise store closes after unauthorized gold custody, consumers seek return of their gold

In 2024, a China Gold franchise store in Beijing closed, leaving consumers unable to retrieve gold they had placed in its custody. Headquarters stated that the custody arrangement was an unauthorized act of the franchise store, while public opinion questioned franchise management and brand responsibility. Responsibility at the stage of the cited reports remains disputed, and the franchisee's conduct is not attributed to all stores of the brand.