Carslan

Carslan is a cosmetics company established in 2001 in China, described on its official site as prominent in the cosmetics industry with a focus on professionalism, fashion, and internationalization. The brand states it sets makeup trends using international aesthetics and aims to deliver the power of fashion and beauty to women worldwide. Its product range includes face, eye, and lip makeup such as foundations, powders, primers, eyeshadows, mascaras, lip glosses, and lipsticks, with notable lines including Black Magnet and Double Cats. Carslan (卡姿兰) is a Chinese color-cosmetics brand whose official website dates its beginnings to 2001. The brand says its founding ambition was to help Chinese consumers use high-quality cosmetics and describes technological innovation as a central driver of its product development. Its portfolio spans lip, eye and complexion makeup. Products and ranges promoted on its website include the dual-core lipstick, the “Black Magnet” family, the “Little Night Cat,” “Little Milk Cat” and “Mixed Cat” family, the dual-core series, the “Liu Guang” series and Black Magnet foundation. The brand also presents limited editions and collaborations as part of its offer. The dual-core lipstick is a recurring part of Carslan’s brand story. Carslan says its first version was developed around an inner nourishing core paired with an outer color layer, and that the product was successfully developed in 2002 after the team worked through manufacturing challenges. The brand describes four generations of upgrades, with ingredients moving from wheat protein to collagen, hydrolyzed collagen and peptide essence. Its current marketing frames the dual-core range as lip makeup with a care-oriented proposition. Carslan says it has established a makeup research and development center and highlights its manufacturing and research capabilities, including a production base in Guangzhou established in 2003. On its website, the brand reports 171 Chinese authorized patents, a 10,000-square-metre innovation laboratory and more than 230 global researchers. These figures are the brand’s own published claims. The website describes Carslan as serving consumers with professional, science-oriented and high-quality makeup products and makeup experiences, and says its product development draws on international fashion trends and younger consumer culture while aiming to express Chinese aesthetics. The brand’s official timeline records a succession of celebrity and fashion collaborations, product introductions and cultural partnerships. Its listed activity includes collaborations with Pantone and the Dunhuang Museum, as well as makeup and product partnerships with public figures and creative institutions. In 2025, Carslan said it received domestic and international recognition as a leading domestic color-cosmetics brand. Its website’s featured products and campaigns emphasize complexion wear, oil control, lipstick care and expressive eye makeup. The supplied material identifies Carslan as a China-focused cosmetics brand, but does not establish a precise headquarters address, legal owner, parent company or listed status. The brand’s official timeline records a succession of celebrity and fashion collaborations, product introductions and cultural collaborations, including partnerships with Pantone and the Dunhuang Museum, and makeup and product collaborations with public figures and creative agencies. In 2025, Carslan said it received domestic and international recognition as the “No. 1 domestic color cosmetics brand.” Its website highlights long-wear and oil-control base makeup, care-oriented lipstick and expressive eye makeup. The available material supports describing Carslan as a color-cosmetics brand serving the Chinese market, but does not confirm its precise headquarters address, legal owner, parent company or listing status.

Carslan was established in 2001 and describes itself as a prominent cosmetics company in China with a focus on professionalism, fashion, and internationalization. The brand states it sets makeup trends using international aesthetics and creates high-quality products that generate positive word-of-mouth. According to its official About Us page, Carslan has recruited leading R&D experts from Europe, established an Italian R&D Laboratory in 2021 and a Japan R&D Laboratory in 2023, and operates a factory spanning nearly 130,000 square meters with scientific research and production departments adhering to professional standards. Carslan’s official website dates the brand’s founding to 2001. Its account of the brand’s beginnings centers on a product-development problem: staff who repeatedly tested lipstick needed a product that could deliver color while also addressing lip dryness associated with repeated application and removal. The company’s founder is referred to on the lipstick page only as “Mr. Tang”; the supplied material does not provide a full name. Carslan says the team explored placing a nourishing inner core inside a colored lipstick and overcame substantial manufacturing difficulties before completing its first dual-core lipstick in 2002. The company established a production base in Renhe, Guangzhou, in 2003, according to its official timeline. In 2004, Carslan named actress Cecilia Cheung as a brand image ambassador. The timeline records further public-figure endorsements, including Jolin Tsai in 2008 and Elva Hsiao in 2012. In 2012, the brand also says it initiated a China Color Cosmetics Week and a coordinated campaign across 100 cities. These activities reflect the prominent role that celebrity endorsements and consumer-facing promotion have played in its own account of its development. Carslan’s product history includes a 2014 custom-shade cushion CC cream, which the company describes as an early milestone in Chinese complexion makeup. In 2015 it introduced a dual-ended micro-sculpting mascara and named Guo Biting as a brand image ambassador. The 2016 timeline records a collaboration with Dongtian Styling to release makeup trends. In 2018, the brand launched a third-generation collagen-core lipstick, known as “Little Red Lip,” and promoted it through a lipstick-themed museum project. That year it also worked with the boy group NEXT as brand image ambassadors. In 2019, Carslan recorded a color partnership with Pantone and a limited-edition cosmetics collaboration inspired by Gustav Klimt. In 2020, it announced a collaboration with the Dunhuang Museum and named Tong Liya as brand image ambassador. In 2021, Carslan became a partner of People’s Daily New Media’s “China Is in Fashion” initiative, as described on its timeline. In 2022, it announced a partnership with Oscar-winning makeup artist Michele Burke and released its first high-end nourishing lipstick, according to the company. The following year, the brand signed Liu Yu as an ambassador, described a new self-developed cosmetics factory as having opened, and announced a strategic partnership with the Asian Youth Music Festival. In 2024, Carslan promoted its manufacturing capabilities through the “Smart Manufacturing Factory” event, named model Chen Yu as a brand friend, and announced actor Zhang Linghe as its first global brand ambassador. Its timeline also records a base-makeup ambassador appointment that year. In 2025, it announced partnerships with actor Li Sheng and base-makeup ambassador Zhan Xuan, and said it had received domestic and international recognition as the “No. 1 domestic color cosmetics brand.” Its “About the Brand” page describes an ongoing emphasis on a makeup research center, manufacturing, patents and product innovation. The supplied evidence does not establish the legal corporate structure, ownership, precise headquarters or independent verification of the company’s performance and award claims.

• 2025

  Carslan said it received domestic and international recognition as the “No. 1 domestic color cosmetics brand.”

• 2024

  The brand promoted its Smart Manufacturing Factory, named Chen Yu as brand friend, and announced Zhang Linghe as its first global brand ambassador.

• 2023

  CARSLAN establishes its Japan R&D Laboratory.

• 2023

  Carslan signed Liu Yu as ambassador, announced a self-developed cosmetics factory, partnered with the Asian Youth Music Festival, and established its Japan R&D Laboratory.

• 2022

  The brand announced a partnership with Michele Burke and released a high-end nourishing lipstick.

• 2021

  CARSLAN establishes its Italian R&D Laboratory.

• 2021

  Carslan became a partner of People’s Daily New Media’s “China Is in Fashion” initiative, according to its timeline.

• 2020

  The brand released a Dunhuang Museum collaboration and named Tong Liya as brand image ambassador.

• 2019

  Carslan announced a Pantone color partnership and a Gustav Klimt-inspired limited-edition cosmetics collaboration.

• 2018

  The brand launched its third-generation collagen-core lipstick and collaborated with NEXT.

• 2016

  Carslan collaborated with Dongtian Styling on makeup trends.

• 2015

  Carslan introduced its dual-ended micro-sculpting mascara and signed Guo Biting as brand image ambassador.

• 2014

  The brand introduced a custom-shade cushion CC cream.

• 2012

  Carslan signed Elva Hsiao as brand image ambassador and launched a China Color Cosmetics Week and 100-city campaign, according to its timeline.

• 2008

  The brand signed Jolin Tsai as a brand ambassador.

• 2004

  The brand signed Cecilia Cheung as a brand image ambassador.

• 2003

  A Carslan production base was established in Renhe, Guangzhou.

• 2002

  The first dual-core lipstick was developed.

• 2001

  CARSLAN is established in China as a cosmetics company focused on professionalism, fashion, and internationalization.

• 2001

  Carslan says the brand was founded.

Professionalism, fashion, and internationalization; delivering the power of fashion and beauty to women worldwide. A Chinese color-cosmetics brand that emphasizes product research and technological innovation, quality makeup, and a combination of international fashion influences with Chinese aesthetics. Its product messaging includes long wear, oil control, vivid color and care-oriented lip makeup. A Chinese color-cosmetics brand that emphasizes product research, technological innovation and high-quality makeup, combining international fashion influences with Chinese aesthetics. Its product messaging includes long wear, oil control, vivid color and care-oriented lip makeup, and it positions itself around professionalism, fashion and internationalization to deliver the power of fashion and beauty to women worldwide.

• Face powder

  Black Magnet Loose Powder

  Next-level oil control, sweat-proof, smudge-proof, natural matte finish, no caking.

• Face powder

  Black Magnet Pressed Powder

  Pinpoint oil control, long-lasting, sweat-proof, portable touch-up, non-cakey matte.

• Cushion foundation

  Black Magnet Cushion Foundation

  24H natural blurring flawless coverage, 30g/1.02fl Oz; listed as a seasonal new product on the official homepage. Full buildable coverage, moisturizing, lightweight, 16H long-lasting glow looking, refill included, 13g/0.46Oz.

• Lip care

  Carslan Hydrating Lip Glow Serum

  Moisturizing plumping shiny lip glow tinted lip care, 4.5g.

• Face powder

  Carslan Pressed Powder SPF50+ PA+++

  Oil control, long-lasting, anti-perspirant makeup setting powder, 9g/0.32Oz.

• Lip makeup

  Dual-core lipstick

  A lipstick concept combining an outer color layer with an inner nourishing core; the brand says it was first developed in 2002 and has undergone four generations of upgrades, with ingredients moving from wheat protein to collagen, hydrolyzed collagen and peptide essence.

• Black Magnet family and foundation

  A makeup range featured on Carslan’s current official homepage, with Black Magnet foundation listed as a seasonal new product.

• Eye makeup

  Mascara and eye makeup

  The brand’s timeline records a 2015 dual-ended micro-sculpting mascara; the homepage also refers to its classic “big eyes” mascara.

• Complexion makeup

  Cushion CC cream

  Carslan says it developed a custom-shade cushion CC cream in 2014.

• Makeup series

  Liu Guang series

  A product series promoted on the official homepage with messaging about countering dullness and revealing luminosity.

• 2022

  Source

Read more

• 2024Smart Manufacturing Factory brand event
• 2020Dunhuang Museum cosmetics collaboration
• 2019Pantone color partnership and Gustav Klimt-inspired limited-edition cosmetics
• 2012China Color Cosmetics Week and 100-city brand campaign

• The brand says technological innovation is a core driver and describes building its own makeup research and development center.Other

• Carslan’s dual-core lipstick development focused on combining color with a nourishing inner core.Other

• 2020-04-28

  Carslan launches the “See Her Strength” public-interest project[11]卡姿兰发起“看见美力”公益关爱项目fashion.sina.com.cn

  Reported: 2020-05-21

  Carslan jointly launched the “See Her Strength” public-interest project on April 28 to recognize women who contributed during the COVID-19 response. The project included a nationwide portrait-photography initiative for 1,000 women who had contributed to the response.

1. 1Carslan Cosmeticscarslan.com
2. 2About Uscarslan.com
3. 3CARSLAN Matte Soft Focus Primer for Oily Skin, 35g/1.23Ozcarslan.com
4. 4Carslan Pressed Powder SPF50+ PA+++ Oil Control Long-Lasting Anti-Perspirant Makeup Setting Powder, 9g/0.32Ozcarslan.com
5. 5卡姿兰（Carslan）官方网站-专研高品质彩妆25年carslan.com.cn
6. 6关于品牌carslan.com.cn
7. 7口红篇carslan.com.cn
8. 8明星产品carslan.com.cn
9. 9BB霜检出未标示防晒剂被国家药监局通报不合格ce.cn
10. 10BB霜检出未标示防晒剂被国家药监局通报不合格jiemian.com
11. 11卡姿兰发起“看见美力”公益关爱项目fashion.sina.com.cn