Cablemás

Cablemás was a Mexican regional telecommunications company and cable-television brand owned by Grupo Televisa. It developed from a regional cable operation into a multi-service provider offering subscription television, high-speed broadband internet, and fixed telephone service. Its operating footprint covered multiple Mexican states and included 49 cities by July 2010, with Tijuana serving as its primary operating base and an important source of company revenue. The company began providing cable television in the late 1980s and entered broadband internet during the late 1990s. Its service model increasingly followed a triple-play structure: television, internet, and telephony sold together in a single package. Cablemás was also identified as the first company to distribute voice over Internet Protocol services in Tijuana, using VoIP as part of its promotional and service strategy. At one point in July 2010, the business was reported to have approximately 953,000 cable-television customers, 325,000 high-speed internet customers, and 180,000 telephone lines. Cablemás expanded its communications offering during a period when Mexican regulation limited telecommunications companies from providing more than two services. To broaden its capabilities, it formed an alliance with Axtel, a Monterrey-based telephone company. The Cablemás-Axtel arrangement initially served nearly 1,000 customers, although Cablemás later offered fixed telephony under its own operation. The company faced criticism in several markets, particularly on Isla Mujeres and in parts of Cancún and Mérida. Local authorities and residents alleged that actual internet speeds were substantially below advertised rates and complained about unstable service. The dispute was especially contentious in isolated areas where Cablemás was viewed as having limited local competition. In December 2014, the municipality of Isla Mujeres said it would investigate the matter and recommend possible sanctions to the governor of Quintana Roo. Cablemás ceased to operate as a distinct consumer-facing trademark in 2015. Grupo Televisa decided to consolidate its regional cable businesses, including Cablemás, Cablecom, and Cablevisión, under the single izzi Telecom brand. The rebranding ended Cablemás's independent brand identity while its telecommunications operations were incorporated into Televisa's unified national cable and broadband strategy.

Cablemás was established in Mexico in 1958 and became a regional cable and telecommunications operator. Although its early corporate history is only sparsely documented in the available reference material, the company is described as having offered cable television from the late 1980s and broadband internet from the late 1990s. Its development reflected the gradual expansion of Mexican cable operators from television distribution into broader communications services. Cablemás's business was concentrated in regional markets rather than organized initially around a single nationwide consumer brand. Tijuana was its principal operating base and was also described as the city generating the greatest inflow of money into the company. Over time, the operator served customers in numerous Mexican states and expanded to 49 cities. By July 2010, reported customer figures were approximately 953,000 subscription-television users, 325,000 high-speed internet users, and 180,000 telephone-line customers. A major stage in the company's evolution was the addition of telecommunications services beyond cable television. Cablemás pursued a triple-play model in which subscription television, broadband internet, and telephone service were combined into one package. The company formed an alliance with Axtel, a telephone operator based in Monterrey, in response to Mexican rules that had previously restricted telecommunications companies from providing more than two services. The alliance initially had nearly 1,000 customers. Cablemás subsequently offered fixed telephony through its own operation, reducing the importance of the external arrangement. Cablemás also introduced VoIP service in Tijuana and used the technology as an important part of its promotional activity. This helped position the company as more than a traditional cable distributor and allowed it to compete through bundled communications services. The operator's regional structure, however, meant that service quality and competitive conditions varied by locality. In 2014, the company faced allegations concerning internet performance in Isla Mujeres and in parts of Cancún and Mérida. Residents and businesses complained that advertised 10 Mbit/s service could be limited to roughly 0.5 Mbit/s, 0.3 Mbit/s, or less, and also cited unreliable connectivity. The complaints were particularly serious on Isla Mujeres, where residents viewed Cablemás as having a near-monopoly position. In December 2014, the local municipality announced that it would investigate the complaints and recommend sanctions to the governor of Quintana Roo. The final major change in Cablemás's history was its disappearance as a standalone trademark in 2015. Grupo Televisa decided to consolidate several regional television and telecommunications brands, including Cablemás, Cablecom, and Cablevisión, under izzi Telecom. This was a brand-unification strategy intended to present Televisa's cable operations through a single identity. Cablemás therefore ended as an independent brand, while its operational legacy continued within the izzi Telecom structure.

• 2015

  Cablemás brand replaced by izzi Telecom

  [1]Cablemásen.wikipedia.org

  Grupo Televisa retires the Cablemás trademark as it consolidates regional cable operations under the izzi Telecom brand.

• 2014

  Isla Mujeres service investigation announced

  [1]Cablemásen.wikipedia.org

  The municipality of Isla Mujeres announces an investigation into complaints about internet speeds and service reliability.

• 2010

  Regional customer base documented

  [1]Cablemásen.wikipedia.org

  In July 2010, the operator is reported to serve approximately 953,000 cable-television customers, 325,000 high-speed internet customers, and 180,000 telephone lines across 49 Mexican cities.

• 1990

  Broadband service is introduced

  [1]Cablemásen.wikipedia.org

  Cablemás expands into broadband internet during the late 1990s.

• 1980

  Cable television operations develop

  [1]Cablemásen.wikipedia.org

  The company is reported to have offered cable television services from the late 1980s.

• 1958

  Cablemás is founded

  [1]Cablemásen.wikipedia.org

  Cablemás is established in Mexico and later develops into a regional cable and telecommunications operator.

A regional Mexican multi-service telecommunications operator built around cable television, broadband, and fixed-line communications.

• Pay television

  Subscription cable television

  Cable television was Cablemás's foundational service. The company operated regional subscription-TV networks in Mexico and used its cable infrastructure as the platform for later internet and telephony offerings.

• Internet access · 1990

  High-speed broadband internet

  Cablemás added broadband internet during the late 1990s and later served hundreds of thousands of high-speed internet customers. Broadband was sold independently and as part of bundled triple-play packages, although service performance became a subject of complaints in some local markets.

• Telephony

  Fixed telephony

  The operator expanded into fixed telephone service after initially working with Axtel to address restrictions on the number of telecommunications services a company could provide. Cablemás later offered fixed telephony through its own operation.

• Internet telephony

  VoIP service

  Cablemás was described as the first company to distribute voice over Internet Protocol in Tijuana. VoIP became an important promotional element as the company broadened its identity from cable operator to integrated communications provider.

• 2014

  Allegations of broadband speed misrepresentation

  Residents and businesses in Isla Mujeres and parts of Cancún and Mérida alleged that Cablemás internet connections were unstable and that actual speeds were far below advertised 10 Mbit/s rates. Local municipal testing was reported to have found speeds as low as approximately 0.5 or 0.3 Mbit/s. In December 2014, Isla Mujeres authorities said they would investigate and recommend sanctions to the governor of Quintana Roo.

  Source

Read more

• 2015

  Unification under the izzi Telecom brandStrategy

  Background

  Grupo Televisa operated several regional cable brands, including Cablemás, Cablecom, and Cablevisión, and sought to present them through a unified national identity.

  Action taken

  Televisa retired the Cablemás trademark and rebranded its operations as izzi Telecom.

  Aftermath

  Cablemás ceased to exist as a standalone consumer brand, while the related cable and telecommunications operations continued within the izzi Telecom structure.

  Source

• 2015

  Cablemás operations rebranded as izzi Telecom[1]Cablemásen.wikipedia.org

  M&A

  Grupo Televisa replaced the Cablemás consumer trademark with izzi Telecom as part of a broader effort to unify its regional cable businesses under one national brand.

1. 1Cablemásen.wikipedia.org