Biglari Holdings
Biglari Holdings is a San Antonio-based American holding company with operating businesses and investments spanning restaurants, publishing, insurance, energy, and public-company securities.
Last updated August 22, 2026
Overview
Biglari Holdings Inc. is an American holding company headquartered in San Antonio, Texas, and associated with entrepreneur Sardar Biglari. Rather than operating as a single consumer-facing product brand, it functions as a diversified ownership platform whose portfolio has included restaurant operations, a lifestyle magazine, insurance companies, oil and gas interests, and minority stakes in public companies. The group’s best-known operating business is Steak ’n Shake, a classic American restaurant chain that Biglari took control of in August 2008. The acquisition became the central early chapter of the company’s modern identity. Under Biglari’s direction, Steak ’n Shake was presented as having moved from substantial daily losses in 2009 to daily profitability in 2010, and the restaurant division recorded 24 consecutive quarters of same-store sales growth by 2015. That performance later weakened, with same-store sales contracting during fiscal years 2017 and 2018. The company subsequently promoted a franchise model in which prospective operators contributed capital and shared profits with the business. Biglari Holdings expanded beyond restaurants through a series of acquisitions. It bought Maxim magazine on February 27, 2014, adding a media and publishing asset to the portfolio. Biglari subsequently assumed the editor-in-chief role in January 2016, while Gilles Bensimon joined as special creative director that same month. The magazine acquisition illustrated the group’s willingness to own recognizable consumer brands outside its original restaurant base, while also giving Biglari a direct role in editorial and creative decisions. Insurance became another important portfolio area. On March 19, 2014, Biglari Holdings acquired Florida-based First Guard Insurance Company. In 2020, it acquired Southern Pioneer Property & Casualty Insurance Company from the Hyneman family; the family continued operating the insurer after the transaction. These businesses broadened the group’s exposure to specialty insurance and underwriting rather than relying solely on restaurant cash flows. The company also entered the energy sector. In September 2019, it acquired Southern Oil of Louisiana for $51.5 million. In 2022, Biglari Holdings acquired 90% of the voting power of San Antonio-based Abraxas Petroleum for $80 million, giving it control of an oil and gas business. Alongside controlled operating subsidiaries, the company has held minority investments in other public companies. Reference material identifies holdings of approximately 1.1 million Jack in the Box shares in 2023 and 402,000 Ferrari shares in 2023, although the size and value of such investments can change over time. Biglari Holdings therefore combines operating-company ownership with concentrated investment activity. Its portfolio has not been limited to one industry, and its public profile has often been shaped by Sardar Biglari’s role in capital allocation, management, restaurant strategy, and Maxim’s editorial direction. The company’s current portfolio composition, financial condition, and executive roster should be verified against its latest regulatory filings and corporate disclosures because these may change after the reference material used for this entry.
History
Biglari Holdings is an American diversified holding company based in San Antonio, Texas. Its modern corporate identity is closely linked to Sardar Biglari, who founded and developed the company as an owner of operating businesses and investments rather than as a conventional single-sector brand. The portfolio described in reference material includes restaurants, publishing, insurance, oil and gas, and minority stakes in other listed companies. The restaurant business became the company’s most visible operating platform when Biglari took over Steak ’n Shake in August 2008. The chain was experiencing significant losses during the period preceding the turnaround. In a shareholder letter covering 2010, Biglari described a shift from losses exceeding $100,000 per day in 2009 to profits above $100,000 per day in 2010. The restaurant division subsequently recorded 24 consecutive quarters of same-store sales increases by 2015. This improvement made Steak ’n Shake an important example of Biglari’s operating and capital-allocation approach. Performance later deteriorated, however, with same-store sales declining in fiscal 2017 and 2018. The business then promoted an investor-supported franchising model involving a proposed 50/50 profit split. Biglari Holdings began adding businesses outside restaurants in 2014. On February 27 of that year, it purchased Maxim magazine. The acquisition brought a recognizable international lifestyle-media title into the group. In January 2016, Sardar Biglari formally became Maxim’s editor-in-chief. The same month, Gilles Bensimon joined as special creative director. These appointments reflected a hands-on approach to the media asset, with Biglari involved in editorial and design decisions as well as ownership. Insurance became a second major operating area. On March 19, 2014, Biglari acquired First Guard Insurance Company, a Florida-based insurer. First Guard’s founder and chief executive, Ed Campbell, publicly welcomed the transaction. In 2020, Biglari acquired Southern Pioneer Property & Casualty Insurance Company from the Hyneman family. The family continued to operate the company after the transaction, preserving continuity in its management. Reference material describes Southern Pioneer as having expanded substantially from its early capital and premium base over the decades before the acquisition. The portfolio expanded into energy in 2019, when Biglari Holdings acquired Southern Oil of Louisiana for $51.5 million. In 2022, it acquired 90% of the voting power of Abraxas Petroleum, a San Antonio-based oil and gas company, for $80 million. These transactions increased the group’s exposure to energy assets and added a controlled petroleum company to its collection of operating businesses. Alongside its subsidiaries, Biglari Holdings has made investments in publicly traded companies. Reference material identifies holdings in Jack in the Box and Ferrari during 2023. Such positions represent an additional investment dimension distinct from the company’s controlled operating subsidiaries, although ownership levels and market values may change. The resulting organization is best understood as an owner-led holding company with a mixed portfolio. Its history is marked by acquisitions, direct intervention in selected businesses, and shifts between operating control and minority investment. Because the reference material does not establish a complete current executive roster, precise listing information, or the full present-day portfolio, those details require confirmation from current company filings and official disclosures.
- 2022Abraxas Petroleum voting-control acquisition
Biglari Holdings acquired 90% of Abraxas Petroleum’s voting power for $80 million.
- 2020Southern Pioneer acquisition
The company acquired Southern Pioneer Property & Casualty Insurance Company while the former owners continued operating it.
- 2019Southern Oil acquisition
Biglari Holdings acquired Southern Oil of Louisiana for $51.5 million.
- 2016Biglari becomes Maxim editor-in-chief
Sardar Biglari formally assumed the editor-in-chief position at Maxim.
- 2014Maxim acquisition
Biglari Holdings acquired Maxim magazine and entered the lifestyle-media sector.
- 2014First Guard Insurance acquisition
The company purchased Florida-based First Guard Insurance Company.
- 2008Steak ’n Shake takeover
Biglari took control of Steak ’n Shake, making the restaurant chain a core operating business.
Products and positioning
A diversified, owner-led holding company that acquires and manages businesses across consumer services, media, insurance, energy, and selected public-company investments.
Steak ’n ShakeRestaurant chain
Steak ’n Shake is an American full-service restaurant chain and the most prominent consumer-facing operating business associated with Biglari Holdings. Biglari took control in 2008 and pursued a turnaround based on restaurant performance, same-store sales improvement, and later franchising. The chain’s results improved substantially during the early part of Biglari’s ownership but subsequently experienced same-store sales contraction in fiscal 2017 and 2018.
MaximMagazine and lifestyle media
Maxim is a lifestyle magazine and media brand acquired by Biglari Holdings in 2014. The title broadened the group beyond restaurants and industrial businesses into publishing and entertainment-oriented media. Sardar Biglari became editor-in-chief in 2016, and Gilles Bensimon joined as special creative director, reflecting direct ownership involvement in the brand’s editorial and visual direction.
First Guard InsuranceInsurance
First Guard Insurance Company is a Florida-based insurance business acquired by Biglari Holdings in March 2014. It expanded the group into insurance and added an operating company with its own established management and underwriting activities.
Southern Pioneer Property & Casualty InsuranceProperty and casualty insurance
Southern Pioneer Property & Casualty Insurance Company became part of Biglari Holdings in 2020 through an acquisition from the Hyneman family. The former owners continued operating the company, providing management continuity after the transaction.
Southern Oil of LouisianaOil and gas
Southern Oil of Louisiana is an energy business acquired by Biglari Holdings in September 2019. The transaction added oil and gas operations to a portfolio previously identified mainly with restaurants, media, and insurance.
Abraxas PetroleumOil and gas exploration and production
Abraxas Petroleum is a San Antonio-based oil and gas company in which Biglari Holdings acquired 90% of the voting power in 2022. The transaction gave Biglari control of an energy-sector operating asset.
Flagship businesses
- Steak ’n Shake
- Maxim
- First Guard Insurance
- Southern Pioneer Property & Casualty Insurance
- Southern Oil of Louisiana
- Abraxas Petroleum
Brand decisions
- 2022Acquire voting control of Abraxas PetroleumM&A
Biglari Holdings expanded its controlled energy portfolio through a transaction involving a San Antonio-based petroleum company.
What changed. The company acquired 90% of Abraxas Petroleum’s voting power.
Aftermath. Biglari Holdings obtained voting control of Abraxas Petroleum and increased its direct exposure to oil and gas operations.
Acquisition price. $80 million (2022 acquisition)
- 2019Expand into Southern OilM&A
The holding company continued diversifying into businesses outside restaurants and media.
What changed. Biglari Holdings acquired Southern Oil of Louisiana in September 2019.
Aftermath. The transaction added oil and gas operations to the group.
Acquisition price. $51.5 million (September 2019 acquisition)
- 2014Enter lifestyle media through MaximM&A
Biglari Holdings sought to broaden its portfolio beyond restaurants and other operating businesses.
What changed. The company acquired Maxim magazine on February 27, 2014.
Aftermath. Sardar Biglari later became editor-in-chief, while Gilles Bensimon joined as special creative director.
- 2008Acquire and restructure Steak ’n ShakeM&A
Steak ’n Shake was experiencing serious operating difficulties when Biglari took control in August 2008.
What changed. Biglari Holdings assumed control and pursued an operating turnaround that was later associated with improved daily profitability and a long run of same-store sales gains.
Aftermath. The restaurant division reported 24 consecutive quarters of same-store sales increases by 2015, followed by contraction in fiscal 2017 and 2018.
Leadership
| Name | Title | Tenure |
|---|---|---|
| Sardar Biglari | Founder and chief executive associated with Biglari Holdings | — |
| Gilles Bensimon | Special creative director of Maximformer | 2016– |
| Sardar Biglari | Editor-in-chief of Maximformer | 2016– |
| Ed Campbell | Founder and chief executive of First Guard Insurance Company | — |
Recent events
- 2023Biglari Holdings reports public-company investments in Jack in the Box and Ferrari
Reference material identifies approximately 1.1 million Jack in the Box shares and 402,000 Ferrari shares held by Biglari Holdings in 2023.
Other - 2022Biglari Holdings acquires voting control of Abraxas Petroleum
The company acquired 90% of the voting power of San Antonio-based Abraxas Petroleum for $80 million.
M&A - 2020Southern Pioneer Property & Casualty joins Biglari Holdings
Biglari Holdings acquired Southern Pioneer Property & Casualty Insurance Company from the Hyneman family, which continued operating the insurer.
M&A - 2019Biglari Holdings acquires Southern Oil of Louisiana
The company acquired Southern Oil of Louisiana for $51.5 million, adding an energy business to its portfolio.
M&A - 2016Biglari assumes Maxim editor-in-chief role
Sardar Biglari formally became editor-in-chief of Maxim, reinforcing his direct involvement in the magazine’s editorial direction.
Leadership change - 2016Gilles Bensimon joins Maxim as special creative director
Gilles Bensimon joined Maxim in a special creative leadership role.
Leadership change - 2014Biglari Holdings acquires Maxim
The holding company purchased Maxim magazine, expanding its portfolio into lifestyle media and publishing.
M&A - 2014First Guard Insurance joins the portfolio
Biglari Holdings acquired Florida-based First Guard Insurance Company.
M&A - 2010Steak ’n Shake reports a sharp operating turnaround
A shareholder letter attributed to Biglari described a change from losing more than $100,000 per day in 2009 to making more than $100,000 per day in 2010.
Other - 2008Biglari Holdings takes control of Steak ’n Shake
Biglari Holdings took over the Steak ’n Shake restaurant business, establishing the restaurant chain as a central operating asset.
M&A
Sources
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