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Brand Wiki/Other/Beddit
B

Beddit

Corporate brand

Unclaimed

Finnish sleep-tracking technology company whose sensor products and software were acquired by Apple in 2017.

On this pageHistory↘

Last updated August 22, 2026

Contents

  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Marketing campaigns
  5. 5. Brand decisions
  6. 6. Recent events
  7. 7. Related entries
  8. 8. Sources

Company facts

Beddit

Industry
Other · Companies (General)
Headquarters
Helsinki, Finland
Founded
2006
Founder
Lasse Leppäkorpi
Parent
Apple Inc.
Country
Finland
Group
Apple
On this page8
  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Marketing campaigns
  5. 5. Brand decisions
  6. 6. Recent events
  7. 7. Related entries
  8. 8. Sources

Overview

Beddit is a Finnish sleep-technology company that developed unobtrusive sensors and software for monitoring sleep. The business was founded as Finsor Oy on 12 October 2006 by Lasse Leppäkorpi and initially focused on non-contact monitoring of patients in hospital settings. Its early technology sought to measure indicators such as heart rate and breathing without attaching equipment directly to the subject. Although the approach had potential for clinical monitoring, the cost of deploying it as a consumer product was initially considered too high. Beddit subsequently moved toward consumer sleep tracking. Its first consumer sleep tracker was released in November 2013 following an Indiegogo crowdfunding campaign that raised approximately $500,000. The product was designed to sit beneath a mattress or sheet, allowing users to collect sleep-related measurements without wearing a wristband or other body-mounted device. The accompanying application translated sensor readings into information about sleep duration and quality, positioning Beddit as a low-friction alternative to wearable fitness trackers. The company expanded its product ecosystem through integrations and software releases. In July 2014, Misfit announced support for Beddit sleep trackers in connection with its Shine fitness tracker. In October 2015, Beddit released a sleep-tracking application for the Apple Watch. The company continued refining its hardware and, on 4 October 2016, introduced the Beddit 3, which was sold through Apple Stores, Amazon, and Beddit's own website. By 2016, the company stated that it had accumulated more than three million nights of sleep data from users, giving it a substantial dataset for a young specialist technology business. In April 2017, Beddit announced that older sleep-tracking devices would be phased out and would no longer remain compatible with the Beddit application. Existing customers were offered the option of upgrading to Beddit 3 at no cost. The company said that approximately 80 percent of its users were already using Beddit 3 at that time. On 8 May 2017, Apple acquired Beddit for an undisclosed amount. The transaction brought Beddit's sleep-monitoring technology, product expertise, and accumulated data-related experience into Apple's health and device ecosystem. After the acquisition, Beddit products continued to appear under the Beddit name for a period. In 2018, the company announced that its cloud service would be discontinued for existing users on 15 November, while new users would lose access to the cloud service after 21 September. Beddit later released the Beddit 3.5 sleep tracker in December 2018 through Apple's website and retail stores. The product supported synchronization with Apple HealthKit and could operate for a bed occupied by one or two people, although separate tracking of a second person required that person to use another device. In June 2019, Beddit announced a beta program for its sleep-tracking application, seeking user feedback to guide improvements. In August 2020, Beddit and the University of California, Los Angeles announced a planned three-year study examining relationships among sleep, physical activity, heart rate, daily routines, depression, and anxiety. Beddit's public history therefore spans three phases: research-oriented monitoring, independent consumer sleep technology, and operation within Apple's broader health and software environment. The brand's current commercial status is not established by the available reference material.

History

Beddit was established in Finland on 12 October 2006 as Finsor Oy, with Lasse Leppäkorpi identified as its founder. The company initially worked on hospital-oriented monitoring technology. Its early system was intended to observe physiological signals such as heart rate and breathing without physical contact with the patient. This approach addressed the inconvenience of attached sensors, but the cost structure made a direct consumer launch impractical at the beginning. The company later adapted its technology for home sleep monitoring. In November 2013, it delivered its first consumer sleep tracker after using Indiegogo to raise approximately $500,000. Beddit's consumer proposition centered on unobtrusive measurement: a sensor could be placed in the bed rather than worn on the body. Software then presented sleep-related information to users, making the product relevant to people interested in sleep quality, recovery, and general wellness. Partnerships and software integrations helped Beddit broaden its reach. In July 2014, Misfit announced that its Shine fitness tracker would support Beddit sleep trackers. Beddit also developed software for Apple's ecosystem, releasing a sleep-tracking application for Apple Watch on 6 October 2015. The company introduced Beddit 3 on 4 October 2016 and distributed it through Apple Stores, Amazon, and its own online channel. By 2016, Beddit reported more than three million nights of sleep data collected from users. Product consolidation followed in 2017. On 28 April, Beddit announced that earlier sleep-tracking devices would be phased out and would become incompatible with the Beddit application. To ease the transition, users were offered a free upgrade to Beddit 3. The company reported that four-fifths of its users were already using the newer device. On 8 May 2017, Apple acquired Beddit for an undisclosed amount. The acquisition placed the Finnish sleep-monitoring specialist within Apple's portfolio and connected its technology with Apple's broader interest in personal health data and services. Beddit continued to operate as a product brand after the acquisition, although its service infrastructure changed. In 2018, it announced the closure of its cloud service, with access ending for new users after 21 September and for existing users on 15 November. On 7 December 2018, Beddit introduced Beddit 3.5 through Apple's online and physical retail channels. The device could synchronize with HealthKit and support a bed occupied by one or two people, but separate monitoring of a second person required another Beddit device. The brand remained involved in software development and research initiatives in the following period. In June 2019, Beddit announced an application beta program to obtain feedback from users. In August 2020, it announced a planned three-year collaboration with the University of California, Los Angeles, examining the links among sleep, physical activity, heart rate, daily routines, depression, and anxiety. The available reference material does not establish whether Beddit remains an actively marketed standalone brand, so its present status is recorded as unknown.

  • 2020

    UCLA research collaboration announced

    [1]Bedditen.wikipedia.org

    Beddit and UCLA announced a planned three-year study concerning sleep, activity, cardiovascular measures, routines, depression, and anxiety.

  • 2018

    Beddit 3.5 released

    [1]Bedditen.wikipedia.org

    Beddit released Beddit 3.5 with HealthKit synchronization and support for monitoring a one- or two-person bed.

  • 2017

    Apple acquires Beddit

    [1]Bedditen.wikipedia.org

    Apple acquired Beddit on 8 May for an undisclosed amount.

  • 2016

    Beddit 3 launched

    [1]Bedditen.wikipedia.org

    Beddit 3 was released through Apple Stores, Amazon, and Beddit's website.

  • 2015

    Apple Watch application released

    [1]Bedditen.wikipedia.org

    Beddit released a sleep-tracking application for Apple Watch.

  • 2014

    Misfit integration announced

    [1]Bedditen.wikipedia.org

    Misfit announced support for Beddit sleep trackers through its Shine fitness-tracking ecosystem.

  • 2013

    First consumer sleep tracker released

    [1]Bedditen.wikipedia.org

    Beddit released its first consumer sleep tracker in November after an Indiegogo crowdfunding campaign.

  • 2006

    Company founded as Finsor Oy

    [1]Bedditen.wikipedia.org

    Finsor Oy was founded in Finland on 12 October 2006 by Lasse Leppäkorpi.

Products and positioning

Consumer sleep technology emphasizing unobtrusive, bed-based monitoring and integration with mobile health ecosystems.

  • Sleep-tracking sensor · 2013

    Beddit Sleep Monitor

    Beddit's core product category consisted of thin, bed-based sensors designed to monitor sleep without requiring the user to wear a device. The system collected sleep-related physiological and behavioral information and presented it through a companion application. The approach differentiated Beddit from wrist-worn activity trackers by placing the sensing hardware in the sleeping environment.

  • Sleep-tracking sensor · 2016

    Beddit 3

    Beddit 3 was introduced in October 2016 as a later-generation sleep tracker and became the principal upgrade target when older Beddit devices were phased out in 2017. It was sold through Beddit's website, Amazon, and Apple Stores. The product formed the hardware basis for Beddit's transition into Apple's ownership.

  • Sleep-tracking sensor · 2018

    Beddit 3.5

    Beddit 3.5 was released in December 2018 after Apple's acquisition of the company. It supported synchronization with Apple HealthKit and could be used in a bed occupied by one or two people. Separate tracking of a second person required that person to use an additional Beddit device.

  • Health and wellness software · 2013

    Beddit sleep-tracking application

    The Beddit application interpreted data from the company's sleep sensors and delivered sleep-related information to users. Beddit released an Apple Watch version in 2015 and later ran an application beta program in 2019. The company's cloud service was discontinued in 2018, changing how existing products connected to online services.

Marketing campaigns

  • 2013Indiegogo consumer sleep-tracker campaign

    International

    Beddit used an Indiegogo crowdfunding campaign to support the transition from research-oriented monitoring technology to a consumer sleep-tracking product. The campaign raised approximately $500,000 and preceded the release of the first consumer tracker in November 2013.

    Outcome. The campaign supported the launch of Beddit's first consumer sleep tracker.

    Source

Brand decisions

  • 2020

    Research collaboration with UCLAOther

    Background

    Beddit and UCLA sought to examine how sleep and daily physiological and behavioral patterns might relate to depression and anxiety.

    Action taken

    The organizations announced a planned three-year study covering sleep, physical activity, heart rate, daily routines, depression, and anxiety.

    Source
  • 2018

    Closure of Beddit cloud serviceStrategy

    Background

    Following the Apple acquisition, Beddit announced changes to the availability of its cloud service for new and existing users.

    Action taken

    New users lost access to the cloud service after 21 September 2018, and the service for existing users was shut down on 15 November 2018.

    Aftermath

    The cloud-based portion of the legacy Beddit service was discontinued while the brand continued to offer hardware and application products.

    Source
  • 2018

    Launch of Beddit 3.5Product launch

    Background

    Beddit continued product development after becoming an Apple subsidiary.

    Action taken

    Beddit released Beddit 3.5 through Apple's website and retail stores, adding HealthKit synchronization and support for one- or two-person beds.

    Aftermath

    The release represented the brand's continued hardware presence within Apple's retail and health software environment.

    Source
  • 2017

    Phase out legacy sleep trackersGeneration change

    Background

    Beddit announced that older sleep-tracking devices would no longer remain compatible with the Beddit application. At the time, the company reported that approximately 80 percent of users were already using Beddit 3.

    Action taken

    The company offered users of older devices the option to upgrade to Beddit 3 at no cost.

    Aftermath

    The change consolidated the hardware base around Beddit 3 before Apple's acquisition later in 2017.

    Source
  • 2017

    Apple acquisition of BedditM&A

    Background

    Beddit had developed specialized sleep sensors, a companion application, and experience collecting sleep-related data from consumer devices.

    Action taken

    Apple acquired Beddit on 8 May 2017. The acquisition price was not disclosed in the available reference material.

    Aftermath

    Beddit continued releasing products under its own name, including Beddit 3.5 in 2018, while integrating with Apple's HealthKit ecosystem.

    Source

Recent events

  • 2020

    Beddit and UCLA announce study of sleep and mental health[1]Bedditen.wikipedia.org

    Other

    Beddit and UCLA announced a planned three-year study of sleep, physical activity, heart rate, daily routines, depression, and anxiety.

  • 2019

    Beddit opens beta program for sleep-tracking application[1]Bedditen.wikipedia.org

    Product launch

    Beddit announced a beta program intended to collect user feedback for improvements to its sleep-tracking application.

  • 2018

    Beddit announces closure of its cloud service[1]Bedditen.wikipedia.org

    Other

    Beddit announced that its cloud service would stop accepting new users after 21 September 2018 and would shut down for existing users on 15 November 2018.

  • 2018

    Beddit 3.5 launches after Apple's acquisition[1]Bedditen.wikipedia.org

    Product launch · Product generation

    Beddit released the Beddit 3.5 sleep tracker through Apple's website and stores. The product supported HealthKit synchronization and single- or dual-person bed use with separate devices required for separate tracking.

  • 2017

    Apple acquires Beddit[1]Bedditen.wikipedia.org

    M&A

    Apple acquired Beddit on 8 May 2017. The purchase price was not disclosed in the available reference material.

  • 2017

    Beddit phases out legacy sleep-tracking hardware[1]Bedditen.wikipedia.org

    Product generation

    Beddit announced that older devices would lose compatibility with its application and offered affected users a free upgrade to Beddit 3.

  • 2016

    Beddit 3 becomes available through Apple Stores and other retailers[1]Bedditen.wikipedia.org

    Product generation · Product launch

    Beddit released its third-generation sleep tracker through Apple Stores, Amazon, and the company's own website.

  • 2015

    Beddit releases Apple Watch sleep-tracking application[1]Bedditen.wikipedia.org

    Product launch

    Beddit introduced a sleep-tracking application for Apple Watch, extending its software ecosystem to Apple's wearable platform.

  • 2014

    Misfit announces support for Beddit sleep trackers[1]Bedditen.wikipedia.org

    Other

    Misfit announced compatibility between its Shine fitness tracker and Beddit sleep-tracking devices.

  • 2013

    Beddit launches its first consumer sleep tracker after crowdfunding campaign[1]Bedditen.wikipedia.org

    Product launch · Campaign

    Beddit released its first consumer sleep tracker in November 2013 after an Indiegogo campaign raised approximately $500,000.

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Sources1 sources

  1. 1Bedditen.wikipedia.org

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