Be Charge
Be Charge is an Italian electric-vehicle charging-network brand owned by Eni Plenitude.
Last updated August 31, 2026
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Overview
Be Charge is an Italian electric-vehicle charging-network business established in 2017 by Building Energy, a company later known as Be Power. It was created to develop and operate public charging infrastructure for battery-electric vehicles and became one of Italy's significant charging-network operators. Its business is centered on the deployment and management of charging points, together with the digital and customer services required to locate chargers, initiate charging sessions, and manage payment and access. The company entered a strategic relationship with Eni gas e luce, the Eni group company that later became Eni Plenitude. In August 2021, Eni gas e luce acquired 100% of Be Charge, bringing the charging network into a broader energy platform that combined electricity retail, renewable generation, energy services, and electric mobility. This transaction made Be Charge part of Eni's transition toward an integrated low-carbon energy and mobility business rather than a standalone charging specialist. After Eni gas e luce changed its name to Eni Plenitude in March 2022, Be Charge continued as the group's electric-mobility network brand in Italy. Plenitude subsequently expanded its mobility proposition across several European markets. On 15 October 2024, Plenitude launched the On the Road brand to bring home-charging and public or on-road charging services together. The initiative also integrated the Be Charge brand within Plenitude's wider customer-facing electric-mobility offering. This integration indicates a shift from presenting Be Charge as a fully separate corporate identity toward using it as part of a unified Plenitude charging proposition. As reported by Eni Plenitude, the network had 22,758 electric-vehicle charging points as of 31 December 2025. The available reference material does not specify the precise split between owned, operated, or partner-accessible points, nor does it provide a complete breakdown by charging speed, site type, or geographic region. Be Charge's core positioning is therefore best understood as infrastructure-led electric mobility: expanding charging availability, connecting charging points through digital services, and supporting the electrification of road transport in Italy. Be Charge's corporate history is closely tied to the evolution of Eni Plenitude. The parent company began as Eni gas e luce in 2017 after the former Gas&Power division was reorganized into a dedicated retail company. In 2021, Eni presented a structure combining renewable generation, energy sales, energy services, and vehicle charging. Be Charge supplied the charging-network component of that strategy. Since 2024, its activities have increasingly been presented under Plenitude's On the Road umbrella. The brand remains associated with the Italian charging network, although the available sources do not establish whether all customer touchpoints have been fully renamed or whether Be Charge continues as a separately marketed label in every channel.
History
Be Charge was founded in Italy in 2017 by Building Energy, a company later known as Be Power. Its purpose was to develop an electric-vehicle charging network at a time when the Italian market was beginning to build the infrastructure needed for wider adoption of battery-electric vehicles. The business focused on public charging points and the operational systems around them, including network management and user access. The company's development was later linked to Eni's expansion beyond conventional energy retail. Eni gas e luce was established on 1 July 2017 as the Eni group's dedicated retail company for gas and electricity. Over time, that company broadened its scope to include renewable energy, energy services, and electric mobility. In October 2019, Eni gas e luce launched E-Start, a service related to electric-vehicle charging solutions, signaling its entry into sustainable mobility before it acquired Be Charge. In August 2021, Eni gas e luce acquired 100% of Be Charge. The transaction gave Eni control of an established Italian charging network and allowed the group to combine charging infrastructure with electricity supply, renewable generation, and other energy services. Be Charge consequently became the electric-mobility infrastructure component of a broader integrated-energy strategy. Eni gas e luce changed its name to Eni Plenitude in March 2022. The new identity was presented as part of a business model combining renewable-energy production, energy sales, energy services, and electric-vehicle charging. Be Charge continued to be associated with the charging-network activity in Italy, while Plenitude also developed e-mobility services in other European countries. A further stage of brand integration occurred on 15 October 2024, when Plenitude launched On the Road. The new proposition was intended to unite home-charging and on-road charging solutions under one customer-facing brand and incorporated the Be Charge brand within Plenitude's wider mobility offer. The move reflected a strategic preference for a single integrated proposition rather than a collection of separate energy and charging labels. According to information reported by Eni Plenitude, the network had 22,758 electric-vehicle charging points at 31 December 2025. The available reference does not provide a detailed historical series for the network, a full breakdown of charging speeds, or a separate accounting of Be Charge assets following the On the Road integration. It does, however, establish the brand's principal role: an Italian charging-network business absorbed into Eni Plenitude and used to support the group's wider energy-transition and electric-mobility activities.
- 2025
Network reported at 22,758 charging points
[1]Plenitude reports 22,758 electric-vehicle charging points in the Be Charge network as of 31 December 2025.
- 2024
On the Road brand is launched
[1]Plenitude launches On the Road on 15 October, integrating Be Charge into a unified home- and on-road charging proposition.
- 2022
Parent company becomes Eni Plenitude
[1]Eni gas e luce changes its name to Eni Plenitude as the group combines renewable generation, energy retail, energy services, and electric mobility.
- 2021
Eni gas e luce acquires Be Charge
[1]Eni gas e luce acquires the entire share capital of Be Charge, making the Italian charging network part of the Eni group.
- 2019
Eni gas e luce enters electric mobility
[1]Eni gas e luce launches E-Start, a charging-solutions service that precedes its acquisition of Be Charge and broadens its sustainable-mobility activities.
- 2017
Be Charge is founded
[1]Building Energy, later known as Be Power, establishes Be Charge in Italy to develop and operate electric-vehicle charging infrastructure.
Products and positioning
An infrastructure-focused electric-mobility network that supports the expansion of public EV charging in Italy and forms part of Eni Plenitude's integrated renewable-energy and mobility platform.
Electric-vehicle charging infrastructure · 2017
Be Charge public charging network
The core Be Charge offering is a network of public charging points for electric vehicles in Italy. The network is operated as infrastructure for drivers who need to recharge away from home and is supported by the digital and operational systems required to identify charging locations, access the service, and manage charging sessions. Eni Plenitude reported 22,758 charging points at the end of 2025, although the available reference does not specify the mix of charger types or site formats.
Integrated electric-mobility service · 2024
On the Road
On the Road is Plenitude's customer-facing proposition for combining home and on-road electric-vehicle charging. Launched on 15 October 2024, it incorporates the Be Charge activity into a broader mobility proposition rather than treating the network as an entirely separate brand. The available material does not identify all individual features, tariffs, or technical specifications.
Brand decisions
2024
Integration of Be Charge into Plenitude On the RoadStrategyBackground
Plenitude sought to present home-charging and public or on-road charging services through a single electric-mobility proposition.
Action taken
On 15 October 2024, Plenitude launched On the Road and integrated the Be Charge brand within the new offering.
Aftermath
Be Charge became more closely associated with Plenitude's unified mobility platform, although the available source does not clarify the extent of any remaining standalone branding.
2021
Acquisition of Be Charge by Eni gas e luceM&ABackground
Eni gas e luce was expanding from energy retail into renewable energy, energy services, and sustainable mobility. Be Charge provided an established Italian electric-vehicle charging network.
Action taken
Eni gas e luce acquired 100% of Be Charge in August 2021.
Aftermath
Be Charge became part of the Eni group and supplied the charging-network component of the business later branded Eni Plenitude.
Recent events
- 2025
Be Charge network reaches 22,758 charging points[1]
Other
Eni Plenitude reported that its Be Charge electric-vehicle charging network comprised 22,758 charging points as of 31 December 2025.
- 2024
Plenitude launches On the Road and integrates Be Charge[1]
Product launch
On 15 October 2024, Plenitude introduced On the Road to unify home and on-road charging services, incorporating the Be Charge brand within the broader offering.
- 2024
Plenitude launches On The Road brand[1]
Product launch
Plenitude launched On The Road on 15 October 2024 to unify home and public-road charging solutions and incorporate the Be Charge identity into a single electric-mobility brand.
- 2022
Be Charge becomes part of the Eni Plenitude mobility platform[1]
Other
Following the renaming of Eni gas e luce as Eni Plenitude, Be Charge was positioned within the group's combined renewable-energy, energy-services, and electric-mobility strategy.
- 2022
Eni gas e luce changes its name to Eni Plenitude[1]
Leadership change
The Eni retail-energy company adopted the Plenitude name as it combined renewable generation, energy retail, energy services, and electric mobility.
- 2021
Eni gas e luce acquires Be Charge[1]
M&A
Eni gas e luce acquired 100% of Be Charge, bringing one of Italy's major electric-vehicle charging networks into the Eni group's energy and mobility platform.
Sources1 sources
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