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Brand Wiki/Information Technology/Azure Maps
A

Azure Maps

Sub-brand

Unclaimed

A Microsoft Azure suite of cloud-based mapping, geospatial, and location intelligence services.

On this pageHistory↘

Last updated October 14, 2026

Contents

  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Brand decisions
  5. 5. Recent events
  6. 6. Related entries
  7. 7. Sources

Company facts

Azure Maps

Industry
Information Technology · Cloud Infrastructure Services
Parent
Microsoft
Website
azure.microsoft.com/en-us/products/azure-maps
Group
Microsoft Azure
On this page7
  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Brand decisions
  5. 5. Recent events
  6. 6. Related entries
  7. 7. Sources

Overview

Azure Maps is Microsoft's cloud-based suite of mapping and location services, delivered as part of the Azure platform. It provides REST APIs, software development kits, visualization tools, and data services that allow organizations to add geographic and location-aware capabilities to web, mobile, enterprise, and Internet-of-Things applications. Rather than being primarily a consumer navigation product, Azure Maps is positioned as infrastructure for developers, businesses, government agencies, and other organizations that need to search, visualize, analyze, and act on geographic information. The service began as Azure Location Based Services, which entered public preview in 2017. Its initial purpose was to extend Azure's enterprise cloud and IoT capabilities with mapping, geospatial data, and location-aware application functions. The offering was renamed Azure Maps in 2018 and reached general availability that year. Early capabilities included map rendering, search, geocoding, routing, travel-time calculations, traffic information, and incident data. The service subsequently expanded into mobility, indoor mapping, weather, air quality, geofencing, spatial analytics, and business intelligence. Core functions include forward geocoding, which converts addresses or place names into coordinates, and reverse geocoding, which turns coordinates into human-readable location information. Its routing services can calculate routes for different vehicle types and support considerations such as distance, traffic, and travel mode. Multimodal scenarios can combine walking, cycling, driving, public transport, and ferry travel. These capabilities support fleet management, delivery optimization, emergency response, urban planning, ride-sharing, proximity services, and mobility applications. Azure Maps also provides map rendering through raster and vector tiles, together with configurable layers such as street maps, satellite imagery, heat maps, and customer data. Organizations can combine these visualizations with real-time IoT feeds or historical datasets. Geofencing and spatial analytics allow applications to define geographic boundaries, detect entry and exit events, and analyze location activity over time. Such tools are applicable to construction safety, asset monitoring, insurance risk analysis, environmental observation, public health, and smart-city operations. Azure Maps Creator extends the service to private facilities. It can transform building or site plans into indoor map data for campuses, offices, construction sites, hospitals, and other complex facilities. The resulting maps can support indoor wayfinding, asset tracking, maintenance, security, and building automation. Azure Maps Visual for Power BI connects Azure Maps capabilities with Microsoft's business-intelligence platform, enabling geographic analysis in reports and dashboards. The platform includes APIs for data management, geolocation, map rendering, routing, search, spatial operations, time zones, traffic, and weather. Development options include web libraries, REST SDKs for languages such as Python, C#, Java, and JavaScript, and mobile SDKs for Android and iOS. Azure Maps uses MapLibre-style specifications and MapLibre GL-based open-source rendering components in its software development tooling. Azure Maps is distinct from Bing Maps in its enterprise-cloud orientation, Azure integration, developer-focused consumption model, and emphasis on organizational data and privacy controls. Its ecosystem has included location-data, public-transit, weather, mapping, and geographic-information partnerships. Customers and users cited in reference material span transportation, finance, healthcare, construction, energy, insurance, public administration, and drone-airspace management. Microsoft has also used or enabled Azure Maps capabilities in public-facing and seasonal services, including NORAD's holiday Santa-tracking website. The service remains an Azure platform offering…

History

Azure Maps originated as Azure Location Based Services, a Microsoft initiative previewed in 2017 to bring geographic and location-aware functions into Azure's enterprise cloud. The service was conceived in the context of Microsoft's wider IoT strategy: organizations could combine location data with cloud applications, connected devices, analytics, and operational workflows. Its intended users included logistics companies, mobility providers, public agencies, developers, and enterprises building applications that required maps or spatial intelligence. In 2018, Microsoft renamed the product Azure Maps and made it generally available. The renamed service offered mapping, search, geocoding, route calculation, travel-time estimation, traffic information, and incident data. It was designed as an Azure-native alternative to treating maps as a standalone consumer product. Compared with Bing Maps, Azure Maps emphasized developer and enterprise scenarios, Azure integration, usage-based service consumption, organizational data, and privacy-oriented positioning. The platform expanded in 2018 through integration with Azure IoT Central, enabling tracking, monitoring, and geofencing scenarios. In 2019, Microsoft added mobility capabilities for public transportation and shared-mobility applications. The same period brought Azure Maps Creator, which allowed organizations to turn private facility plans into indoor mapping data. This broadened the service beyond public street maps to include campuses, offices, construction sites, and other controlled environments. Microsoft also supported integration with public-transit information supplied through Moovit, including accessibility-related data. In 2020, Azure Maps was connected to Microsoft Power BI through an Azure Maps visual, giving analysts a way to place geographic information and business data in the same reporting environment. The service continued to add developer and data capabilities in 2021, including geolocation services and mobile SDKs for iOS and Android. An elevation API was also introduced during this period and was later retired. Microsoft additionally partnered with AccuWeather to make weather information available for location and route-oriented applications. By 2022, the service included generally available historical weather, air-quality, and tropical-storm data, as well as additional indoor-map styling controls. These functions supported logistics, mobility, environmental monitoring, emergency planning, and risk analysis. Azure Maps Visual for Power BI reached general availability in 2023. Microsoft also stated that Azure Maps had achieved HIPAA compliance certification, supporting its use in healthcare and health-insurance contexts. Azure Maps operates as a collection of APIs and software tools rather than as a conventional standalone mapping application. Its services cover search, geocoding, routing, rendering, traffic, weather, time zones, spatial operations, geolocation, and data management. Developers can use web components, REST interfaces, language-specific SDKs, and mobile SDKs. Its mapping stack supports raster and vector tiles, custom layers, real-time data, and historical visualization. The service has been associated with use cases involving fleet operations, delivery, public transport, construction safety, disaster analysis, insurance, energy, healthcare, drone airspace, and smart-city management. Microsoft has maintained relationships with mapping and data partners including TomTom, AccuWeather, Moovit, and Esri. TomTom has supplied location data and supported mapping-related processing; Moovit's public-transit data has supported mobility and accessibility scenarios; and Microsoft's broader relationship with Esri enables interoperability between Azure and ArcGIS environments. Azure Maps has also appeared in public and customer-facing deployments, including NORAD's seasonal Santa-tracking site. It remains an active Microsoft Azure sub-brand and is not separately listed or independently owned.

  • 2023

    Power BI visual reaches general availability

    [1]Azure Mapsen.wikipedia.org

    The Azure Maps visual for Power BI became generally available; Azure Maps was also described as HIPAA compliant for healthcare-oriented use.

  • 2022

    Environmental history data and indoor styling added

    [1]Azure Mapsen.wikipedia.org

    Historical weather, air-quality, and tropical-storm data became generally available, alongside custom indoor-map styling.

  • 2021

    Mobile, geolocation, and weather capabilities expanded

    [1]Azure Mapsen.wikipedia.org

    Microsoft introduced or expanded mobile SDKs and geolocation functions and partnered with AccuWeather for climate data.

  • 2020

    Azure Maps Visual for Power BI introduced

    [1]Azure Mapsen.wikipedia.org

    Power BI users gained an Azure Maps-based way to visualize geographic and business data.

  • 2019

    Mobility APIs and Azure Maps Creator introduced

    [1]Azure Mapsen.wikipedia.org

    New mobility functions and a private-facility indoor-mapping tool expanded the product into public transit, shared mobility, and indoor wayfinding.

  • 2018

    Renamed Azure Maps and generally available

    [1]Azure Mapsen.wikipedia.org

    The service adopted the Azure Maps name and added generally available mapping, search, routing, traffic, and incident capabilities.

  • 2018

    Integration with Azure IoT Central

    [1]Azure Mapsen.wikipedia.org

    Azure Maps was integrated with Azure IoT Central for tracking, monitoring, and geofencing scenarios.

  • 2017

    Public preview as Azure Location Based Services

    [1]Azure Mapsen.wikipedia.org

    Microsoft previewed cloud location services for enterprise mapping, geospatial applications, and IoT use cases.

Products and positioning

Enterprise-oriented location intelligence and geospatial infrastructure integrated with Microsoft Azure.

  • Cloud geospatial APIs · 2017

    Azure Maps REST APIs

    A collection of HTTP-based services covering search, forward and reverse geocoding, map rendering, route calculation, traffic, weather, time zones, geolocation, spatial operations, and data management. Developers can embed these functions in enterprise, mobile, web, logistics, public-sector, and IoT applications.

  • Software development kit

    Azure Maps Web SDK

    A web-development toolkit for displaying interactive maps and location data in browser applications. It supports map controls, drawing tools, custom data layers, spatial formats, and integration with Azure Maps Creator. Its rendering approach uses MapLibre-style specifications and MapLibre GL-based open-source components.

  • Indoor mapping · 2019

    Azure Maps Creator

    A service for converting private facility plans into indoor map data. It is intended for offices, campuses, hospitals, construction sites, and other controlled environments, where applications may need indoor wayfinding, asset monitoring, maintenance workflows, security features, or building-automation integrations.

  • Business intelligence visualization · 2020

    Azure Maps Visual for Power BI

    A Power BI visualization component that brings Azure Maps-based geographic displays into business reports and dashboards. It enables organizations to compare operational or commercial measures with location, territory, traffic, demographic, or other spatial information.

  • Mobility and routing · 2019

    Azure Maps Mobility Services

    A group of capabilities for transportation and mobility applications, including route planning across supported travel modes, public-transit information, travel-time analysis, and shared-mobility scenarios. Potential applications include transit planning, bicycle fleets, delivery operations, and accessibility-oriented navigation.

  • Environmental data · 2021

    Azure Maps Weather Services

    Weather-oriented APIs and datasets that support current and historical weather, air-quality information, tropical-storm data, and route-related climate analysis. These services can be used in logistics, road operations, emergency management, environmental monitoring, and risk applications.

Brand decisions

  • 2023

    Target healthcare and health-insurance use casesStrategy

    Background

    Healthcare organizations require cloud services that meet sector-specific compliance requirements.

    Action taken

    Azure Maps was certified as HIPAA compliant, according to the reference material.

    Aftermath

    The certification supported Microsoft's positioning of Azure Maps for healthcare, health-insurance, and related location-data applications.

    Source
  • 2020

    Connect Azure Maps with Power BIProduct launch

    Background

    Microsoft sought to make location analysis available within its established business-intelligence workflow.

    Action taken

    The company introduced an Azure Maps visual for Power BI, later taking the capability to general availability in 2023.

    Aftermath

    Users could combine geographic visualization with operational and commercial reporting in Power BI.

    Source
  • 2019

    Expand into mobility and private indoor mapsProduct launch

    Background

    Enterprise customers needed location tools for public transportation, shared mobility, campuses, offices, and large private facilities.

    Action taken

    Microsoft added mobility APIs and introduced Azure Maps Creator for generating indoor maps from private facility plans.

    Aftermath

    Azure Maps broadened its addressable use cases beyond public street mapping into transit, wayfinding, construction, operations, and facility management.

    Source
  • 2018

    Rebrand the location-services preview as Azure MapsStrategy

    Background

    Microsoft wanted to provide mapping and location functionality as an integrated Azure enterprise service rather than as an isolated preview product.

    Action taken

    The company renamed Azure Location Based Services to Azure Maps and moved the expanded service into general availability.

    Aftermath

    The offering developed into a broader platform of mapping, routing, traffic, mobility, indoor, weather, and spatial-analysis services.

    Source

Recent events

  • 2023

    Azure Maps Visual for Power BI reaches general availability[1]Azure Mapsen.wikipedia.org

    Product launch

    Microsoft made the Azure Maps visual for Power BI generally available, strengthening the connection between Azure geospatial services and business analytics.

  • 2022

    Historical weather, air-quality, and tropical-storm data become generally available[1]Azure Mapsen.wikipedia.org

    Product launch

    Azure Maps broadened its environmental-data offering and added custom styling options for indoor maps.

  • 2021

    Azure Maps adds weather-data partnership and broader mobile capabilities[1]Azure Mapsen.wikipedia.org

    Product launch · Other

    The platform introduced or expanded geolocation, weather, and mobile-development capabilities, while partnering with AccuWeather to provide climate-related data through its services.

  • 2020

    Azure Maps Visual becomes available for Power BI mapping scenarios[1]Azure Mapsen.wikipedia.org

    Product launch

    Azure Maps capabilities were connected to Power BI, allowing users to incorporate map-based location analysis into business-intelligence reports.

  • 2019

    Azure Maps expands into mobility and indoor mapping[1]Azure Mapsen.wikipedia.org

    Product launch

    Microsoft added mobility APIs and introduced Azure Maps Creator for private facilities, supporting public-transit, shared-mobility, wayfinding, and site-management use cases.

  • 2018

    Azure Location Based Services is renamed Azure Maps and becomes generally available[1]Azure Mapsen.wikipedia.org

    Product launch · Product generation

    The service adopted the Azure Maps name and expanded its generally available capabilities with routing, travel-time, traffic, and incident information.

  • 2017

    Azure Location Based Services enters public preview[1]Azure Mapsen.wikipedia.org

    Product launch

    Microsoft previewed a set of Azure location services aimed at adding mapping and geographic capabilities to enterprise and IoT applications.

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Sources3 sources

  1. 1Azure Mapsen.wikipedia.org
  2. 2Azure Maps documentationlearn.microsoft.com
  3. 3Azure Maps product pageazure.microsoft.com

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