alverde Naturkosmetik

alverde Naturkosmetik is a natural cosmetics private label owned by the German retailer dm-drogerie markt and sold primarily through dm stores and its online channels. Its range covers everyday beauty categories such as facial care, body care, hair care, makeup and personal cleansing. The brand is positioned as an accessible mass-market option emphasizing natural or naturally derived ingredients. As a retailer-owned label, its assortment, packaging and formulations may change as dm updates its merchandising strategy.

alverde Naturkosmetik is operated as a private label by the German retailer dm-drogerie markt. It reaches consumers through dm's retail network rather than through a separate store estate, focusing on natural-oriented beauty and personal-care products. Reliably confirmed public information is mainly about the brand's product positioning and distribution channel; the precise founding year, founder and detailed stages of its development are not established here.

• skincare

  Facial care

  Facial care is one of alverde Naturkosmetik's core categories, addressing everyday cleansing, moisturizing and basic skincare needs with a natural-oriented proposition and mass-market pricing. The exact assortment may change as dm updates the brand and its formulations.

• body care

  Body care

  The body-care range covers everyday cleansing, moisturizing and related personal-care uses. It is a basic consumer line sold primarily through dm's stores and online channels.

• hair care

  Hair care

  The hair-care range includes everyday washing, conditioning and basic hair-treatment products, extending the brand's presence across personal care while retaining its natural-cosmetics positioning.

• makeup

  Makeup

  Makeup is alverde Naturkosmetik's color-cosmetics line for everyday looks, combining the brand's natural-oriented proposition with accessible mass-market positioning.

• personal care

  Personal cleansing

  Personal-cleansing products serve everyday bathing and basic hygiene needs and form an important part of the brand's natural personal-care assortment. Specific products and formulations may vary by market and product cycle.