Alverde

Alverde is generally positioned as a natural cosmetics and personal-care private label of the German drugstore retailer dm-drogerie markt. Its products are primarily sold through dm stores and associated online channels. The range covers everyday categories such as skin care, body care, hair care, oral care and color cosmetics, with an emphasis on a natural or plant-based brand image. As a retailer-owned label, its assortment, packaging and individual formulations may change in line with dm’s category planning and market requirements. The available material is insufficient to reliably establish the brand’s founding year, founder, complete international market coverage or detailed product chronology, so those points are not stated as facts.

Alverde is a private label within the dm-drogerie markt retail system, focused on natural cosmetics and personal-care products. It is distributed through dm’s retail network, while its assortment has evolved with changing consumer needs in everyday personal care. The available material does not provide sufficient evidence to verify a founding year, key executives, acquisitions or detailed product generations, so this history is limited to the brand’s basic ownership and business positioning.

• Alverde skin care

  A skin-care range for everyday facial and body-care needs, generally developed around the brand’s natural-cosmetics positioning and the use of plant-derived ingredients. Individual products and formulas may change as the assortment is revised.

• Alverde body care

  A body-care range covering everyday cleansing, moisturizing and care routines as part of Alverde’s mass-market personal-care offering.

• Alverde hair care

  A hair-care range for everyday cleansing and conditioning needs, aligned with Alverde’s broader natural-cosmetics positioning.

• Alverde oral care

  An oral-care range within the brand’s personal-care portfolio, intended for everyday oral-cleaning routines.

• Alverde color cosmetics

  A color-cosmetics range for everyday makeup needs, incorporating the brand’s natural-cosmetics image into its positioning.