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Brand Wiki/Other/All India Radio
A

All India Radio

Corporate brand

Unclaimed

India's state-owned public radio broadcaster, providing multilingual national, regional and international programming under Prasar Bharati.

On this pageHistory↘

Last updated August 21, 2026

Contents

  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Brand decisions
  5. 5. Recent events
  6. 6. Related entries
  7. 7. Sources

Company facts

All India Radio

Industry
Other · Companies (General)
Headquarters
Akashvani Bhavan, New Delhi, India
Founded
1936
Parent
Prasar Bharati
Website
www.prasarbharati.gov.in/
Country
India
Owner
Government of India
On this page7
  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Brand decisions
  5. 5. Recent events
  6. 6. Related entries
  7. 7. Sources

Overview

All India Radio (AIR), also known as Akashvani, is India's state-owned public radio broadcaster and the radio division of Prasar Bharati. It is headquartered at Akashvani Bhavan in New Delhi and operates a large domestic and international broadcasting system. The organisation's institutional history began with the Indian State Broadcasting Service, which became a permanent service in 1932 and was renamed All India Radio on 8 June 1936. The name Akashvani was adopted for on-air use in 1956. AIR's principal role is public-service communication across India's linguistic, geographic and socioeconomic diversity. Its output combines national news and current affairs with regional reporting, educational programming, agricultural information, music, drama, literature, sports, cultural features and entertainment. Programming is produced for national audiences as well as for individual states, cities, language communities and special-interest audiences. The network has historically used medium-wave, shortwave and FM transmission, and its services are also distributed through satellite, direct-to-home platforms and online streams. The broadcaster's domestic service is described as comprising hundreds of stations and reaching the overwhelming majority of India's population and geographic area. Its programming is available in numerous Indian languages and dialects, giving AIR an unusually broad linguistic footprint. The network includes general national services, regional stations, FM music and news channels, educational services, classical-music offerings and the popular Vividh Bharati service. Vividh Bharati, launched in 1957, combines film music, entertainment, short plays, comedy and related programming and was developed partly in response to competition from Radio Ceylon. AIR also maintains an External Services Division, which broadcasts to audiences outside India in Indian and foreign languages. These services use shortwave, medium-wave, satellite and digital-radio technologies and present news, commentary, cultural features, documentaries and music. They have historically been used both to communicate India's perspectives internationally and to serve neighbouring countries and overseas Indian communities. Broadcasting in India predates the AIR name. Radio-club transmissions began in 1923, followed by privately operated stations in Mumbai and Kolkata in 1927. After the Indian Broadcasting Company entered liquidation, the government assumed control and established the Indian State Broadcasting Service in 1930. During the Second World War, AIR expanded external broadcasting, beginning with Pashto transmissions in 1939. After independence in 1947, the network became a central instrument of national communication and expanded its regional and language services. AIR also played an important role in the early history of Indian television. Television began under its administration in Delhi in 1959, before being separated into Doordarshan in 1976. In 1997, Prasar Bharati began operating as India's public broadcasting corporation, with All India Radio and Doordarshan as its two principal divisions. AIR continues to combine legacy broadcast infrastructure with FM, digital, satellite and online distribution. Its positioning remains distinct from commercial radio: it is a public broadcaster with responsibilities for universal communication, national information, cultural expression, language representation and emergency or public-service messaging.

History

Radio broadcasting in India began before the AIR name existed. The Bombay Presidency Radio Club and other clubs transmitted programmes from 1923. In 1927, the privately operated Indian Broadcasting Company opened stations in Mumbai and Kolkata. The company later went into liquidation, and the government took over its facilities. On 1 April 1930, the Indian State Broadcasting Service began on an experimental basis; it became permanent in 1932 and was renamed All India Radio on 8 June 1936. The service expanded during the late colonial period as a national information and cultural network. A new Broadcasting House in New Delhi was inaugurated in 1943. External broadcasting began on 1 October 1939 with Pashto programmes intended for audiences in Afghanistan and nearby regions. The external service later broadened its language range and became a continuing channel for international communication. The Dhaka station, opened in 1939, also became an important centre for Bengali broadcasting before the political changes that followed partition. At independence in 1947, AIR's Indian network consisted of six stations: Delhi, Bombay, Calcutta, Madras, Lucknow and Tiruchirappalli. The partition transferred the Lahore, Peshawar and Dhaka stations outside the new Indian network. In the post-independence period, AIR built out regional stations and language services, combining national programming with local news, cultural material and public information. Its output came to include classical and folk music, drama, literature, agriculture, education, sports and entertainment. The name Akashvani entered Indian broadcasting usage in the 1930s and was adopted as AIR's on-air name in 1956. It means, broadly, voice from the sky. The same year, AIR's headquarters became known as Akashvani Bhavan. In 1957, the broadcaster launched Vividh Bharati, a popular entertainment service created partly to compete with Radio Ceylon. The service became associated with Indian film music, short plays, comedy and accessible general entertainment. AIR also administered India's first television broadcasts. Television began in Delhi in 1959 under AIR, but the television operation was separated from the radio network in 1976 and developed as Doordarshan. FM broadcasting began in Chennai in 1977 and expanded more substantially during the 1990s. These developments added new transmission formats while AIR retained medium-wave and shortwave services as major parts of its public-service infrastructure. The Prasar Bharati framework was established to organise India's public broadcasting system, and Prasar Bharati began operating in 1997. AIR became one of its two principal divisions, alongside Doordarshan. In the digital period, the broadcaster has extended access through online streams, satellite distribution, direct-to-home radio and Digital Radio Mondiale transmissions. Its External Services Division continues to broadcast news, commentary, cultural features and music to audiences abroad in Indian and foreign languages. AIR's contemporary identity rests on scale, linguistic range and public-service obligations rather than on a single commercial format. It serves national audiences, state and regional communities, border areas, overseas listeners and Indian diaspora groups. The network's traditional transmitters coexist with FM channels, digital services and internet distribution. Station counts, coverage percentages, language totals and service schedules can change by date and measurement method; such figures should therefore be treated as time-specific rather than permanent characteristics.

  • 1997

    Prasar Bharati begins operations

    [2]Prasar Bharatiprasarbharati.gov.in

    AIR became the radio division of India's operating public broadcasting corporation.

  • 1977

    FM broadcasting begins in Chennai

    [1]All India Radioen.wikipedia.org

    AIR began FM broadcasting in Chennai, with the format expanding during the 1990s.

  • 1976

    Doordarshan separated from AIR

    [1]All India Radioen.wikipedia.org

    The television operation became administratively separate from the radio broadcaster.

  • 1959

    Television service starts under AIR

    [1]All India Radioen.wikipedia.org

    Delhi television broadcasting began under AIR's administration.

  • 1957

    Vividh Bharati launched

    [1]All India Radioen.wikipedia.org

    AIR introduced its widely recognised entertainment and commercial broadcasting service.

  • 1956

    Akashvani adopted as on-air name

    [1]All India Radioen.wikipedia.org

    Akashvani became the broadcaster's official on-air name in Indian broadcasting usage.

  • 1947

    Post-independence network reorganised

    [1]All India Radioen.wikipedia.org

    Following independence and partition, AIR's Indian network consisted of six stations and began a major period of national expansion.

  • 1943

    New Delhi Broadcasting House inaugurated

    [1]All India Radioen.wikipedia.org

    AIR's new Broadcasting House on Parliament Street in New Delhi opened.

  • 1939

    External Services Division begins

    [1]All India Radioen.wikipedia.org

    AIR began overseas broadcasting with a Pashto transmission.

  • 1936

    All India Radio name adopted

    [1]All India Radioen.wikipedia.org

    The Indian State Broadcasting Service was renamed All India Radio on 8 June.

Showing the 10 most recent.

Products and positioning

India's national multilingual public-service radio network

  • Public radio broadcasting

    National and regional radio services

    AIR's core service consists of national and regional stations carrying news, current affairs, music, drama, education, agriculture, sports, culture and entertainment. Regional output is adapted to local languages, communities and public-information needs, while national channels provide programming intended for audiences across India.

  • Entertainment radio · 1957

    Vividh Bharati

    Launched in 1957, Vividh Bharati is AIR's best-known general entertainment service. It is associated with Hindi film music, short radio plays, comedy, interviews and features about performers and popular culture. The service was created partly to compete with the popularity of Radio Ceylon and remains distributed through medium-wave and FM outlets.

  • News broadcasting

    Multilingual news services

    AIR provides news and current-affairs programming in multiple Indian languages and in English. The services include domestic reporting, international news, commentary, press reviews, interviews and public-information material, distributed through national, regional, FM, satellite and online channels.

  • FM radio

    FM Gold and FM Rainbow

    FM Gold and FM Rainbow are AIR FM brands combining music, news, features and general-interest programming. Their schedules vary by market, allowing AIR to offer more accessible urban and regional FM formats alongside its medium-wave and shortwave network.

  • International broadcasting · 1939

    External Services Division

    The External Services Division broadcasts India's news, commentary, cultural programming, documentaries and music to audiences outside the country. It has used shortwave, medium-wave, satellite and digital-radio technologies and has served neighbouring countries, overseas Indian communities and wider international audiences in Indian and foreign languages.

  • Digital distribution

    DTH and digital radio services

    AIR distributes national and regional channels through direct-to-home satellite services, including DD Free Dish, as well as internet streams and Digital Radio Mondiale transmissions. These channels extend access beyond conventional terrestrial reception and support both domestic and international listening.

Brand decisions

  • 1997

    Operate within Prasar BharatiStrategy

    Background

    India created a public broadcasting corporation to organise its principal national broadcast services.

    Action taken

    AIR became the radio division of Prasar Bharati, alongside Doordarshan as the television division.

    Aftermath

    AIR continued its public-service radio mission while operating within the Prasar Bharati structure.

    Source
  • 1957

    Launch Vividh BharatiProduct launch

    Background

    AIR faced competition for popular music and entertainment audiences, particularly from Radio Ceylon.

    Action taken

    AIR introduced Vividh Bharati as an accessible entertainment and commercial broadcasting service.

    Aftermath

    Vividh Bharati became one of the network's most recognisable services, especially through its film-music and entertainment programming.

    Source
  • 1936

    Adopt a national public-broadcasting identityStrategy

    Background

    The government was developing a permanent broadcasting system capable of serving India's broad geographic and linguistic population.

    Action taken

    The Indian State Broadcasting Service was renamed All India Radio and developed as a nationwide public broadcaster.

    Aftermath

    The new identity became the foundation for AIR's later national, regional and international services.

    Source

Recent events

  • 1997

    Prasar Bharati begins operating[2]Prasar Bharatiprasarbharati.gov.in

    M&A

    Prasar Bharati commenced operations as India's public broadcasting corporation, with AIR as its radio division.

  • 1976

    Doordarshan separated from AIR[1]All India Radioen.wikipedia.org

    Other

    India's television service was administratively separated from the radio broadcaster and developed as Doordarshan.

  • 1959

    Television broadcasting begins under AIR[1]All India Radioen.wikipedia.org

    Product launch

    Delhi television broadcasting began under AIR, establishing the foundation for the later Doordarshan service.

  • 1957

    Vividh Bharati service launched[1]All India Radioen.wikipedia.org

    Product launch · Campaign

    AIR introduced Vividh Bharati, a broad entertainment and commercial broadcasting service featuring film music, drama, comedy and related programmes.

  • 1939

    AIR begins external broadcasting in Pashto[1]All India Radioen.wikipedia.org

    Product launch · Other

    The External Service began with Pashto programming directed toward Afghanistan and neighbouring areas during the Second World War.

  • 1936

    Indian State Broadcasting Service renamed All India Radio[1]All India Radioen.wikipedia.org

    Other

    The government broadcasting service was reorganised and formally adopted the All India Radio name.

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Sources2 sources

  1. 1All India Radioen.wikipedia.org
  2. 2Prasar Bharatiprasarbharati.gov.in

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