All American Television
A former American television syndication company that distributed programs including Baywatch and the Mark Goodson game-show library.
Last updated August 26, 2026
Overview
All American Television was an American television syndication and production company active from 1981 to 1998. It was established in New York by entertainment executive Anthony J. Scotti, his brother Ben Scotti, and television and radio advertising veteran Syd Vinnedge. The company grew out of the Scotti brothers’ involvement in music and television, particularly the syndicated pop-music program America's Top 10, hosted by Casey Kasem. Its name reflected Anthony Scotti’s earlier association with American football rather than a connection with any national television network. The company’s initial business was the packaging, sale, and distribution of television programs to local stations and other broadcasters. During the 1980s it expanded its syndication relationships through joint ventures and distribution agreements, handling programs such as The Dance Show and America's Choice. It also participated in barter advertising sales for syndicated film packages and collaborated with MG Perin on the distribution of Inside Video: This Week. These activities placed All American within the competitive U.S. first-run and off-network syndication market, where distributors secured station clearances, arranged advertising inventory, and supplied programming to markets not served directly by the major broadcast networks. All American’s defining commercial breakthrough came in the early 1990s, when it obtained first-run syndication rights to Baywatch after NBC cancelled the series. Distributed through an arrangement involving Lexington Broadcast Services Company, Baywatch became an international television success and transformed All American’s scale and profile. The company subsequently acquired assets of the financially troubled Lexington Broadcast Services Company, helping consolidate rights to Baywatch and other programs, including Family Feud. The business then broadened beyond conventional program distribution. In 1991, All American merged with Scotti Brothers Entertainment Industries in a stock transaction, combining television and recorded-music operations. During the middle of the decade it acquired or developed interests in international game-show, talk-show, licensing, and merchandising activities. Its transactions included an interest in Fremantle International, full ownership of the Mark Goodson Productions library, and the acquisition of Orbis Entertainment, which became All American/Orbis Communications. The Mark Goodson assets gave the company access to a major catalog of established game-show formats and productions, including The Price Is Right and Family Feud. All American also attempted to build new programming franchises. Acapulco H.E.A.T. and Sirens were among its 1990s television projects, while its agreement with DIC Entertainment supported the syndicated animated and live-action series Superhuman Samurai Syber-Squad. Some of these projects had shorter runs or more limited results than Baywatch. The company also distributed The Howard Stern Show and pursued talk programming, including The Richard Bey Show and Arthel and Fred. In music, its Scotti Bros. Records operation was reorganized as All American Music Group before the label was sold to Zomba Music Group’s Volcano Records. By 1997, All American had been sold to Pearson plc’s Pearson Television subsidiary, becoming Pearson Television’s U.S. division. The All American corporate identity subsequently disappeared as Pearson Television was folded into the broader RTL Group structure. Pearson Television later became FremantleMedia and then Fremantle. Fremantle today controls the principal All American, Lexington Broadcast Services, former Fremantle International, and Orbis libraries. All American Television is therefore best understood as a historical syndication company whose catalog and commercial legacy were absorbed into the modern Fremantle organization.
History
All American Television developed from the Scotti brothers’ transition from music into television. Anthony J. Scotti, formerly an actor and later a record-industry executive, founded Scotti Brothers Records with Ben Scotti in the 1970s. The label worked with artists including Electric Light Orchestra, Survivor, and “Weird Al” Yankovic. In 1979, the Scotti brothers entered television production with America's Top 10, a pop-music program presented by Casey Kasem. Its performance in syndication encouraged the brothers and Syd Vinnedge, an experienced television and radio advertising executive, to create All American Television in New York in 1981. The company initially concentrated on syndication sales and the supply of programming to local stations. It absorbed personnel associated with Gold Key Media and expanded its executive and sales organization during the early 1980s. In 1982, George Back joined the company and brought Joe Kovacs with him. In 1983, All American participated in a joint venture with MG Films and Perin Enterprises to distribute The Dance Show, produced by Atlanta station WSB-TV, and also acquired America's Choice, another Casey Kasem-hosted program. That year the company added administrative and sales personnel, including Alexy Klucar and Don Golden. All American went public in 1985, first trading over the counter and later moving to the New York Stock Exchange. It considered a combination with Atlantic Kushner-Locke in 1987, but the proposed transaction, reportedly structured around a $36 million payment, was not completed. The company continued building its distribution business through barter advertising arrangements, including a 1988 role in the sales operation for Vestron Television’s Double Images movie packages. In 1989, it formed another joint venture with MG Perin to distribute Inside Video: This Week. The major turning point arrived in late 1990, when All American obtained first-run syndication rights to Baywatch after NBC cancelled the beach-rescue drama. The series was distributed through Lexington Broadcast Services Company and eventually became one of the most successful syndicated programs in the world. In 1991, All American merged with Scotti Brothers Entertainment Industries, combining its television and music interests under a larger corporate structure. Anthony Scotti became chief executive, Myron Roth became president and chief operating officer, Syd Vinnedge became senior executive vice president, and Ben Scotti led the records division. All American then acquired assets of Lexington Broadcast Services after that company entered Chapter 11 bankruptcy proceedings. The arrangement returned distribution rights for Baywatch and Family Feud to All American and ended certain Lexington collaborations with NBC. The company sought to reproduce Baywatch’s success with programs such as Acapulco H.E.A.T. By late 1992, that series had been sold to approximately half of the U.S. independent television market, although it did not achieve Baywatch’s enduring reach. All American also distributed or developed programs including The Howard Stern Show, The Richard Bey Show, Sirens, and later Arthel and Fred. During the mid-1990s, the company pursued a broader international and library-based strategy. It acquired an interest in Fremantle International in 1994, receiving rights connected with a large catalog of international game-show productions. It also entered an agreement with DIC Entertainment for Superhuman Samurai Syber-Squad, a syndicated series built partly from Japanese source material. In 1995 and 1996, All American acquired the Mark Goodson Productions library in two stages, gaining control of important game-show properties such as The Price Is Right and Family Feud. It also bought Orbis Entertainment, renaming the operation All American/Orbis Communications, and created an internal licensing and merchandising division to exploit Baywatch and other properties. The company’s music operations were reorganized during this period. Scotti Bros. Records became All American Music Group in 1996 and entered a distribution arrangement with Warner Music Group. The label was subsequently sold to Zomba Music Group’s Volcano Records in 1997. That same year, Pearson Television acquired All American, making it the U.S. division of Pearson’s television business. All American Television ceased to operate as an independent company by 1998. Pearson Television later became part of RTL Group and was renamed FremantleMedia, and eventually Fremantle. The principal All American and related libraries remain associated with Fremantle, giving the defunct company an ongoing legacy through continuing exploitation of its programs and formats.
- 1998Independent All American identity ends
All American is no longer operating as an independent television syndication company following its integration into Pearson Television.
- 1997Pearson Television acquisition
Pearson Television acquires All American, which becomes its U.S. operating division.
- 1996Goodson library ownership is completed
All American acquires the remaining interest in Mark Goodson Productions, obtaining full ownership of the library.
- 1996Orbis Entertainment is acquired
The international talk-show producer and distributor becomes All American/Orbis Communications.
- 1995Mark Goodson Productions assets are acquired
All American purchases an initial 50 percent interest in the Mark Goodson Productions library.
- 1994Interest in Fremantle International is acquired
The company gains access to international game-show rights through a transaction involving Interpublic Group and Fremantle International.
- 1991Television and music operations are combined
A stock-swap merger with Scotti Brothers Entertainment Industries creates a combined television and music business.
- 1991Lexington assets are acquired
All American acquires assets of bankrupt Lexington Broadcast Services Company and secures key Baywatch and Family Feud distribution rights.
- 1990Baywatch enters syndication
All American obtains first-run syndication rights to Baywatch after NBC cancellation, creating its most important programming franchise.
- 1985Public-market trading begins
All American becomes publicly traded, initially through the OTC market and later on the New York Stock Exchange.
- 1981All American Television is founded
Anthony J. Scotti, Ben Scotti, and Syd Vinnedge establish the New York syndication company.
- 1979Scotti brothers enter television production
The Scotti brothers produce America's Top 10, a syndicated pop-music program hosted by Casey Kasem, establishing the television activity that preceded All American Television.
Products and positioning
A rights-focused television syndicator and production company that moved from U.S. local-station distribution into international programming, game-show libraries, talk programming, licensing, and merchandising.
BaywatchTelevision series syndication1990
All American acquired first-run syndication rights to Baywatch after NBC cancelled the series. Its distribution strategy made the beach-rescue drama a major international television success and became the central commercial achievement associated with the company. The program helped finance and define All American’s later expansion into broader production, international distribution, licensing, and merchandising.
America's Top 10Syndicated music television1979
America's Top 10 was a pop-music chart and performance program hosted by Casey Kasem. Produced by the Scotti brothers before All American Television was founded, it served as the company’s formative television property and demonstrated the commercial potential of its founders’ move from music into syndicated television.
Family FeudGame-show syndication
Family Feud was distributed by All American in the United States and became part of the company’s rights portfolio through the acquisition of Lexington Broadcast Services assets and the later consolidation of Mark Goodson Productions interests. The property also supported the company’s international format and library strategy.
Mark Goodson Productions libraryTelevision program library1995
All American acquired the Mark Goodson Productions assets in two stages during 1995 and 1996. The catalog included established game-show properties such as The Price Is Right and Family Feud. Ownership of this library shifted All American toward recurring rights, format exploitation, and international distribution rather than relying only on new first-run series.
Acapulco H.E.A.T.First-run syndicated action series1992
Acapulco H.E.A.T. was an action-adventure series developed as one of All American’s attempts to follow the success of Baywatch. By late 1992 it had been sold to a substantial portion of the U.S. independent television market, but the series was cancelled after half a season in 1994 and did not become an equivalent long-term franchise.
Superhuman Samurai Syber-SquadSyndicated children's television series1994
All American reached an agreement with DIC Entertainment to launch Superhuman Samurai Syber-Squad for the 1994–95 syndicated season. The series drew on footage from the Japanese production Gridman the Hyper Agent and reflected All American’s interest in youth programming and internationally adaptable television properties.
All American/Orbis CommunicationsInternational talk-show production and distribution1996
Following its 1996 acquisition of Orbis Entertainment, All American operated the business as All American/Orbis Communications. The unit strengthened the company’s international production and distribution capabilities and supported later efforts to enter the domestic talk-show market.
Flagship businesses
- Baywatch
- America's Top 10
- Family Feud
- The Price Is Right library
- The Mark Goodson Productions game-show library
- Superhuman Samurai Syber-Squad
Marketing campaigns
- 1994Superhuman Samurai Syber-Squad launch
United States syndication
All American partnered with DIC Entertainment to launch a youth-oriented syndicated series using material adapted from the Japanese series Gridman the Hyper Agent.
Outcome. The program entered the 1994–95 syndicated television season as part of All American’s effort to diversify beyond adult dramas and game shows.
- 1992Acapulco H.E.A.T. market rollout
United States
All American marketed Acapulco H.E.A.T. as a potential follow-up to Baywatch and sold the action series to about half of the U.S. independent television market by late 1992.
Outcome. The series was cancelled after half a season in 1994 and did not replicate Baywatch’s performance.
- 1990Baywatch syndication rescue and expansion
United States · International
All American took over first-run syndication of Baywatch after NBC cancelled the series. By placing the program with local stations and exploiting international distribution opportunities, the company turned a cancelled network show into a high-profile syndicated franchise.
Outcome. Baywatch became the company’s signature success and a major international television hit.
Brand decisions
- 1997Sale to Pearson TelevisionM&A
All American had expanded into a diversified television and music group but remained part of an increasingly consolidating media sector.
What changed. Pearson plc’s Pearson Television subsidiary acquired All American.
Aftermath. All American became Pearson Television’s U.S. division; its library later passed through Pearson Television and FremantleMedia into the current Fremantle organization.
- 1996Full acquisition of Mark Goodson ProductionsM&A
After acquiring an initial half interest, All American sought complete control of the Goodson library.
What changed. All American purchased the remaining 50 percent from Interpublic Group.
Aftermath. The company obtained full ownership of the library’s principal game-show assets.
- 1996Acquisition of Orbis EntertainmentM&A
All American wanted to increase its international production and distribution presence and broaden its talk-show capabilities.
What changed. The company purchased Orbis Entertainment and renamed the operation All American/Orbis Communications.
Aftermath. The acquisition supported international television activity and later domestic talk-show initiatives.
- 1995Initial acquisition of Mark Goodson ProductionsM&A
The company was shifting toward ownership of durable television libraries and game-show formats.
What changed. All American acquired 50 percent of the assets and library of Mark Goodson Productions.
Aftermath. The transaction gave All American a major catalog and was followed by acquisition of the remaining interest in 1996.
- 1994Investment in Fremantle InternationalM&A
All American was seeking greater international reach and access to established game-show formats.
What changed. The company acquired an interest in Fremantle International from Interpublic Group and received rights connected with its international game-show catalog.
Aftermath. All American increased its exposure to international versions of established formats, including The Price Is Right and Family Feud.
- 1991Merger with Scotti Brothers Entertainment IndustriesM&A
The founders sought to combine the television syndication business with the Scotti brothers’ music operations.
What changed. All American and Scotti Brothers Entertainment Industries merged through a stock swap.
Aftermath. Anthony Scotti led the combined organization while the company retained both television and recorded-music activities.
- 1991Acquisition of Lexington Broadcast Services assetsM&A
Lexington Broadcast Services Company entered Chapter 11 bankruptcy after serving as a distribution partner for Baywatch and other programming.
What changed. All American acquired Lexington assets and consolidated key distribution rights, including Baywatch and Family Feud.
Aftermath. The transaction expanded All American’s program library and ended specified Lexington collaboration with NBC.
- 1990Baywatch syndication acquisitionStrategy
NBC had cancelled Baywatch, creating an opportunity for a distributor willing to place the series directly with local stations.
What changed. All American acquired the program’s first-run syndication rights through Lexington Broadcast Services Company.
Aftermath. The series became a global success and substantially strengthened All American’s position in television distribution.
- 1987Attempted Atlantic Kushner-Locke mergerM&A
All American explored a combination with television producer and distributor Atlantic Kushner-Locke as a way to form a larger public company.
What changed. The proposed transaction, associated with a reported $36 million payment, was not completed.
Aftermath. All American continued operating independently and pursued other distribution and acquisition opportunities.
Leadership
| Name | Title | Tenure |
|---|---|---|
| David Gerber | Studio executive and producerformer | 1995– |
| Larry Lamattina | President and chief executive officerformer | 1994– |
| Henry Siegel | Presidentformer | 1991–1994 |
| Myron Roth | President and chief operating officerformer | 1991– |
| Paul Siegel | President of international and ancillary marketsformer | 1991–1994 |
| George Back | Executiveformer | 1982– |
| Anthony J. Scotti | Co-founder and chief executive officerformer | 1981– |
| Ben Scotti | Co-founder and executive vice president of the records divisionformer | 1981– |
| Syd Vinnedge | Co-founder and senior executive vice presidentformer | 1981– |
Recent events
- 1997All American is sold to Pearson Television
Pearson plc’s television subsidiary acquires All American, which becomes Pearson Television’s U.S. division.
M&A - 1996All American acquires Orbis Entertainment
The acquisition of the international talk-show producer and distributor expands All American’s production and distribution capabilities and leads to the All American/Orbis Communications identity.
M&A - 1995All American acquires the Mark Goodson Productions library
All American purchases half of the Mark Goodson Productions assets and library, later acquiring the remaining interest and taking full control of the catalog.
M&A - 1994All American acquires an interest in Fremantle International
The company acquires an interest in Fremantle International from Interpublic Group, gaining access to international game-show programming rights.
M&A - 1991All American merges with Scotti Brothers Entertainment Industries
A stock-swap merger combines the television syndication business with the Scotti brothers’ recorded-music operations.
M&A - 1991All American acquires Lexington Broadcast Services assets
The company acquires assets from bankrupt Lexington Broadcast Services Company, with Baywatch and Family Feud rights returning to All American.
M&ABankruptcy - 1990All American obtains Baywatch syndication rights
After NBC cancels Baywatch, All American acquires first-run syndication rights through Lexington Broadcast Services Company, turning the series into the company’s signature success.
Product launchProduct generation - 1985All American becomes a public company
The company begins public trading through the over-the-counter market and later obtains a New York Stock Exchange listing.
Other - 1981All American Television is founded
Anthony J. Scotti, Ben Scotti, and Syd Vinnedge establish the New York-based television syndication company after the success of America's Top 10.
Other
Sources
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