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All American Television

A former American television syndication company that distributed programs including Baywatch and the Mark Goodson game-show library.

Last updated August 26, 2026

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Overview

All American Television was an American television syndication and production company active from 1981 to 1998. It was established in New York by entertainment executive Anthony J. Scotti, his brother Ben Scotti, and television and radio advertising veteran Syd Vinnedge. The company grew out of the Scotti brothers’ involvement in music and television, particularly the syndicated pop-music program America's Top 10, hosted by Casey Kasem. Its name reflected Anthony Scotti’s earlier association with American football rather than a connection with any national television network. The company’s initial business was the packaging, sale, and distribution of television programs to local stations and other broadcasters. During the 1980s it expanded its syndication relationships through joint ventures and distribution agreements, handling programs such as The Dance Show and America's Choice. It also participated in barter advertising sales for syndicated film packages and collaborated with MG Perin on the distribution of Inside Video: This Week. These activities placed All American within the competitive U.S. first-run and off-network syndication market, where distributors secured station clearances, arranged advertising inventory, and supplied programming to markets not served directly by the major broadcast networks. All American’s defining commercial breakthrough came in the early 1990s, when it obtained first-run syndication rights to Baywatch after NBC cancelled the series. Distributed through an arrangement involving Lexington Broadcast Services Company, Baywatch became an international television success and transformed All American’s scale and profile. The company subsequently acquired assets of the financially troubled Lexington Broadcast Services Company, helping consolidate rights to Baywatch and other programs, including Family Feud. The business then broadened beyond conventional program distribution. In 1991, All American merged with Scotti Brothers Entertainment Industries in a stock transaction, combining television and recorded-music operations. During the middle of the decade it acquired or developed interests in international game-show, talk-show, licensing, and merchandising activities. Its transactions included an interest in Fremantle International, full ownership of the Mark Goodson Productions library, and the acquisition of Orbis Entertainment, which became All American/Orbis Communications. The Mark Goodson assets gave the company access to a major catalog of established game-show formats and productions, including The Price Is Right and Family Feud. All American also attempted to build new programming franchises. Acapulco H.E.A.T. and Sirens were among its 1990s television projects, while its agreement with DIC Entertainment supported the syndicated animated and live-action series Superhuman Samurai Syber-Squad. Some of these projects had shorter runs or more limited results than Baywatch. The company also distributed The Howard Stern Show and pursued talk programming, including The Richard Bey Show and Arthel and Fred. In music, its Scotti Bros. Records operation was reorganized as All American Music Group before the label was sold to Zomba Music Group’s Volcano Records. By 1997, All American had been sold to Pearson plc’s Pearson Television subsidiary, becoming Pearson Television’s U.S. division. The All American corporate identity subsequently disappeared as Pearson Television was folded into the broader RTL Group structure. Pearson Television later became FremantleMedia and then Fremantle. Fremantle today controls the principal All American, Lexington Broadcast Services, former Fremantle International, and Orbis libraries. All American Television is therefore best understood as a historical syndication company whose catalog and commercial legacy were absorbed into the modern Fremantle organization.

History

All American Television developed from the Scotti brothers’ transition from music into television. Anthony J. Scotti, formerly an actor and later a record-industry executive, founded Scotti Brothers Records with Ben Scotti in the 1970s. The label worked with artists including Electric Light Orchestra, Survivor, and “Weird Al” Yankovic. In 1979, the Scotti brothers entered television production with America's Top 10, a pop-music program presented by Casey Kasem. Its performance in syndication encouraged the brothers and Syd Vinnedge, an experienced television and radio advertising executive, to create All American Television in New York in 1981. The company initially concentrated on syndication sales and the supply of programming to local stations. It absorbed personnel associated with Gold Key Media and expanded its executive and sales organization during the early 1980s. In 1982, George Back joined the company and brought Joe Kovacs with him. In 1983, All American participated in a joint venture with MG Films and Perin Enterprises to distribute The Dance Show, produced by Atlanta station WSB-TV, and also acquired America's Choice, another Casey Kasem-hosted program. That year the company added administrative and sales personnel, including Alexy Klucar and Don Golden. All American went public in 1985, first trading over the counter and later moving to the New York Stock Exchange. It considered a combination with Atlantic Kushner-Locke in 1987, but the proposed transaction, reportedly structured around a $36 million payment, was not completed. The company continued building its distribution business through barter advertising arrangements, including a 1988 role in the sales operation for Vestron Television’s Double Images movie packages. In 1989, it formed another joint venture with MG Perin to distribute Inside Video: This Week. The major turning point arrived in late 1990, when All American obtained first-run syndication rights to Baywatch after NBC cancelled the beach-rescue drama. The series was distributed through Lexington Broadcast Services Company and eventually became one of the most successful syndicated programs in the world. In 1991, All American merged with Scotti Brothers Entertainment Industries, combining its television and music interests under a larger corporate structure. Anthony Scotti became chief executive, Myron Roth became president and chief operating officer, Syd Vinnedge became senior executive vice president, and Ben Scotti led the records division. All American then acquired assets of Lexington Broadcast Services after that company entered Chapter 11 bankruptcy proceedings. The arrangement returned distribution rights for Baywatch and Family Feud to All American and ended certain Lexington collaborations with NBC. The company sought to reproduce Baywatch’s success with programs such as Acapulco H.E.A.T. By late 1992, that series had been sold to approximately half of the U.S. independent television market, although it did not achieve Baywatch’s enduring reach. All American also distributed or developed programs including The Howard Stern Show, The Richard Bey Show, Sirens, and later Arthel and Fred. During the mid-1990s, the company pursued a broader international and library-based strategy. It acquired an interest in Fremantle International in 1994, receiving rights connected with a large catalog of international game-show productions. It also entered an agreement with DIC Entertainment for Superhuman Samurai Syber-Squad, a syndicated series built partly from Japanese source material. In 1995 and 1996, All American acquired the Mark Goodson Productions library in two stages, gaining control of important game-show properties such as The Price Is Right and Family Feud. It also bought Orbis Entertainment, renaming the operation All American/Orbis Communications, and created an internal licensing and merchandising division to exploit Baywatch and other properties. The company’s music operations were reorganized during this period. Scotti Bros. Records became All American Music Group in 1996 and entered a distribution arrangement with Warner Music Group. The label was subsequently sold to Zomba Music Group’s Volcano Records in 1997. That same year, Pearson Television acquired All American, making it the U.S. division of Pearson’s television business. All American Television ceased to operate as an independent company by 1998. Pearson Television later became part of RTL Group and was renamed FremantleMedia, and eventually Fremantle. The principal All American and related libraries remain associated with Fremantle, giving the defunct company an ongoing legacy through continuing exploitation of its programs and formats.

  • 1998

    Independent All American identity ends

    [1]

    All American is no longer operating as an independent television syndication company following its integration into Pearson Television.

  • 1997

    Pearson Television acquisition

    [1]

    Pearson Television acquires All American, which becomes its U.S. operating division.

  • 1996

    Goodson library ownership is completed

    [1]

    All American acquires the remaining interest in Mark Goodson Productions, obtaining full ownership of the library.

  • 1996

    Orbis Entertainment is acquired

    [1]

    The international talk-show producer and distributor becomes All American/Orbis Communications.

  • 1995

    Mark Goodson Productions assets are acquired

    [1]

    All American purchases an initial 50 percent interest in the Mark Goodson Productions library.

  • 1994

    Interest in Fremantle International is acquired

    [1]

    The company gains access to international game-show rights through a transaction involving Interpublic Group and Fremantle International.

  • 1991

    Television and music operations are combined

    [1]

    A stock-swap merger with Scotti Brothers Entertainment Industries creates a combined television and music business.

  • 1991

    Lexington assets are acquired

    [1]

    All American acquires assets of bankrupt Lexington Broadcast Services Company and secures key Baywatch and Family Feud distribution rights.

  • 1990

    Baywatch enters syndication

    [1]

    All American obtains first-run syndication rights to Baywatch after NBC cancellation, creating its most important programming franchise.

  • 1985

    Public-market trading begins

    [1]

    All American becomes publicly traded, initially through the OTC market and later on the New York Stock Exchange.

Products and positioning

A rights-focused television syndicator and production company that moved from U.S. local-station distribution into international programming, game-show libraries, talk programming, licensing, and merchandising.

  • Television series syndication · 1990

    Baywatch

    All American acquired first-run syndication rights to Baywatch after NBC cancelled the series. Its distribution strategy made the beach-rescue drama a major international television success and became the central commercial achievement associated with the company. The program helped finance and define All American’s later expansion into broader production, international distribution, licensing, and merchandising.

  • Syndicated music television · 1979

    America's Top 10

    America's Top 10 was a pop-music chart and performance program hosted by Casey Kasem. Produced by the Scotti brothers before All American Television was founded, it served as the company’s formative television property and demonstrated the commercial potential of its founders’ move from music into syndicated television.

  • Game-show syndication

    Family Feud

    Family Feud was distributed by All American in the United States and became part of the company’s rights portfolio through the acquisition of Lexington Broadcast Services assets and the later consolidation of Mark Goodson Productions interests. The property also supported the company’s international format and library strategy.

  • Television program library · 1995

    Mark Goodson Productions library

    All American acquired the Mark Goodson Productions assets in two stages during 1995 and 1996. The catalog included established game-show properties such as The Price Is Right and Family Feud. Ownership of this library shifted All American toward recurring rights, format exploitation, and international distribution rather than relying only on new first-run series.

  • First-run syndicated action series · 1992

    Acapulco H.E.A.T.

    Acapulco H.E.A.T. was an action-adventure series developed as one of All American’s attempts to follow the success of Baywatch. By late 1992 it had been sold to a substantial portion of the U.S. independent television market, but the series was cancelled after half a season in 1994 and did not become an equivalent long-term franchise.

  • Syndicated children's television series · 1994

    Superhuman Samurai Syber-Squad

    All American reached an agreement with DIC Entertainment to launch Superhuman Samurai Syber-Squad for the 1994–95 syndicated season. The series drew on footage from the Japanese production Gridman the Hyper Agent and reflected All American’s interest in youth programming and internationally adaptable television properties.

  • International talk-show production and distribution · 1996

    All American/Orbis Communications

    Following its 1996 acquisition of Orbis Entertainment, All American operated the business as All American/Orbis Communications. The unit strengthened the company’s international production and distribution capabilities and supported later efforts to enter the domestic talk-show market.

Marketing campaigns

  • 1994Superhuman Samurai Syber-Squad launch

    United States syndication

    All American partnered with DIC Entertainment to launch a youth-oriented syndicated series using material adapted from the Japanese series Gridman the Hyper Agent.

    Outcome. The program entered the 1994–95 syndicated television season as part of All American’s effort to diversify beyond adult dramas and game shows.

  • 1992Acapulco H.E.A.T. market rollout

    United States

    All American marketed Acapulco H.E.A.T. as a potential follow-up to Baywatch and sold the action series to about half of the U.S. independent television market by late 1992.

    Outcome. The series was cancelled after half a season in 1994 and did not replicate Baywatch’s performance.

  • 1990Baywatch syndication rescue and expansion

    United States · International

    All American took over first-run syndication of Baywatch after NBC cancelled the series. By placing the program with local stations and exploiting international distribution opportunities, the company turned a cancelled network show into a high-profile syndicated franchise.

    Outcome. Baywatch became the company’s signature success and a major international television hit.

Brand decisions

  • 1997

    Sale to Pearson TelevisionM&A

    Background

    All American had expanded into a diversified television and music group but remained part of an increasingly consolidating media sector.

    Action taken

    Pearson plc’s Pearson Television subsidiary acquired All American.

    Aftermath

    All American became Pearson Television’s U.S. division; its library later passed through Pearson Television and FremantleMedia into the current Fremantle organization.

  • 1996

    Full acquisition of Mark Goodson ProductionsM&A

    Background

    After acquiring an initial half interest, All American sought complete control of the Goodson library.

    Action taken

    All American purchased the remaining 50 percent from Interpublic Group.

    Aftermath

    The company obtained full ownership of the library’s principal game-show assets.

  • 1996

    Acquisition of Orbis EntertainmentM&A

    Background

    All American wanted to increase its international production and distribution presence and broaden its talk-show capabilities.

    Action taken

    The company purchased Orbis Entertainment and renamed the operation All American/Orbis Communications.

    Aftermath

    The acquisition supported international television activity and later domestic talk-show initiatives.

  • 1995

    Initial acquisition of Mark Goodson ProductionsM&A

    Background

    The company was shifting toward ownership of durable television libraries and game-show formats.

    Action taken

    All American acquired 50 percent of the assets and library of Mark Goodson Productions.

    Aftermath

    The transaction gave All American a major catalog and was followed by acquisition of the remaining interest in 1996.

  • 1994

    Investment in Fremantle InternationalM&A

    Background

    All American was seeking greater international reach and access to established game-show formats.

    Action taken

    The company acquired an interest in Fremantle International from Interpublic Group and received rights connected with its international game-show catalog.

    Aftermath

    All American increased its exposure to international versions of established formats, including The Price Is Right and Family Feud.

  • 1991

    Merger with Scotti Brothers Entertainment IndustriesM&A

    Background

    The founders sought to combine the television syndication business with the Scotti brothers’ music operations.

    Action taken

    All American and Scotti Brothers Entertainment Industries merged through a stock swap.

    Aftermath

    Anthony Scotti led the combined organization while the company retained both television and recorded-music activities.

  • 1991

    Acquisition of Lexington Broadcast Services assetsM&A

    Background

    Lexington Broadcast Services Company entered Chapter 11 bankruptcy after serving as a distribution partner for Baywatch and other programming.

    Action taken

    All American acquired Lexington assets and consolidated key distribution rights, including Baywatch and Family Feud.

    Aftermath

    The transaction expanded All American’s program library and ended specified Lexington collaboration with NBC.

  • 1990

    Baywatch syndication acquisitionStrategy

    Background

    NBC had cancelled Baywatch, creating an opportunity for a distributor willing to place the series directly with local stations.

    Action taken

    All American acquired the program’s first-run syndication rights through Lexington Broadcast Services Company.

    Aftermath

    The series became a global success and substantially strengthened All American’s position in television distribution.

  • 1987

    Attempted Atlantic Kushner-Locke mergerM&A

    Background

    All American explored a combination with television producer and distributor Atlantic Kushner-Locke as a way to form a larger public company.

    Action taken

    The proposed transaction, associated with a reported $36 million payment, was not completed.

    Aftermath

    All American continued operating independently and pursued other distribution and acquisition opportunities.

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