Actifio
Corporate brand
UnclaimedA data management brand providing software for data protection, copy management, and recovery.
Last updated August 26, 2026
Overview
Actifio is a U.S.-origin software company focused on enterprise data management and data protection. Its technology centers on data copies, backup, recovery, and disaster recovery, with the aim of reducing the infrastructure and operational work required to create and maintain separate copies for different applications. Actifio’s software was designed to manage data copies across on-premises data centers, public clouds, private clouds, and hybrid environments, supporting recovery, development and testing, and business continuity use cases. The company was founded in 2009 by Ash Ashutosh. In 2020, Google Cloud announced the acquisition of Actifio, after which the brand and its technology became part of Google Cloud’s broader data protection and data management portfolio. Because publicly available information does not consistently describe the brand’s post-acquisition standalone operations, current leadership, and product status, this entry limits itself to the better-established facts.
History
Actifio was founded in the United States in 2009, with a focus on enterprise data-copy management and data protection. The company sought to manage backup, replication, and recovery through a unified software platform, allowing protected data to support disaster recovery, business continuity, and development and testing use cases. Compared with deploying separate backup systems for individual applications, Actifio positioned its products around centralized management of data copies across on-premises, cloud, and hybrid environments. It later introduced cloud-oriented data protection services and applied its technology to enterprise backup, recovery, and replication use cases. In 2020, Google Cloud announced its acquisition of Actifio. Following the transaction, Actifio’s technology was incorporated into Google Cloud’s data protection-related products and services. Public information provides limited detail about the brand’s independent operation, complete product history, and organizational changes after the acquisition, so more specific milestones and version history are not included here.
- 2020
Google Cloud Announces Acquisition of Actifio
[1]Google Cloud announced the acquisition of Actifio to enhance its enterprise data protection and data management product capabilities.
- 2009
Actifio Founded
[2]Actifio was founded in the United States, beginning development of copy data management and data protection software for enterprises.
Products and positioning
Data protection, copy data management, and recovery management software for enterprises and cloud environments.
Data management and protection software
Actifio Copy Data Management
Actifio’s core data management capability for creating, orchestrating, protecting, and recovering enterprise data copies, supporting backup, disaster recovery, and development and testing across on-premises and cloud environments.
Cloud data protection
Actifio GO
Actifio’s cloud-oriented data protection service for enterprise backup and recovery. Its exact current status has changed in the post-acquisition portfolio and is not fully documented in the available public sources.
Brand decisions
2020
Acquired by Google CloudM&ABackground
Google Cloud wanted to strengthen its enterprise data protection, backup, and data management capabilities.
Action taken
Google Cloud announced the acquisition of Actifio and integrated its technology into its cloud product portfolio.
Aftermath
Actifio's technology became part of Google Cloud's data protection product capabilities; financial details of the transaction are not listed here.
Recent events
- 2020
Google Cloud to acquire Actifio[1]
M&A
Google Cloud 宣布收购 Actifio,以加强其企业数据保护和数据管理能力。
Sources2 sources
Cite this profile: Cite the canonical profile. /brand-wiki/actifio · Editorial policy · How profiles are compiled