Al Jazeera Balkans — BrandWiki

Al Jazeera Balkans

Overview

Al Jazeera Balkans

launch date	November 11, 2011
closed date	July 31, 2025
picture format	16:9 1080i (HDTV)
parent	Al Jazeera Media Network
key people	Tarik Đođić (General Director) Šemsudin Skejić (Head of News) Svjetlana Mustafić (Online editor)
country	Bosnia and Herzegovina
language	Bosnian-Croatian-Montenegrin-Serbian‡R1R‡
area	Bosnia and Herzegovina Croatia Kosovo North Macedonia Montenegro Serbia Slovenia
affiliates	Radio Studio 99
headquarters	Sarajevo Trg djece Sarajeva 1 (inside ARIA Centar)
replaced	NTV 99
sister channels	Al Jazeera English Al Jazeera Arabic Al Jazeera Documentary Channel
website	balkans.aljazeera.net
terr serv 1	Analogue (Bosnia)
terr chan 1	Sarajevo area UHF 56 Fojnica area UHF 36
terr serv 2	evotv (Croatia)
terr chan 2	Channel 105
online serv 1	AJB player
online chan 1	Watch live

Al Jazeera Balkans (AJB) was an international news television station headquartered in Sarajevo, Bosnia and Herzegovina aimed at the media markets of the countries that used to be constituent units of SFR Yugoslavia. Part of the Al Jazeera Media Network, it was launched in 2011.

The station broadcast in local variants of the "common language spoken in Serbia, Croatia, Bosnia and Montenegro"[1] (commonly known as Serbo-Croatian[2]) from 7:30 to 3:30 CET (starting and ending 30 minutes later on the weekends), with both live, pre-recorded original content and subtitled Al Jazeera English programming. The live dirty feed of Al Jazeera English was simulcast the remainder of hours with a text-bug reading "Gledate AJE" at the top-right corner of the screen. Al Jazeera Balkans was a sister channel of the Arabic language Al Jazeera and the English language channel Al Jazeera English. The station broadcast news analysis and features, as well as documentaries, live debates, current affairs, business, technology and sports news.

History

Purchase

On 22 September 2010, after months of speculation,[3] the Qatari government-endowed Al Jazeera Media Network announced the US$1.56 million[4] purchase of NTV 99, a local channel based in Sarajevo, Bosnia and Herzegovina.[5] Named Al Jazeera Balkans (AJB), the project was envisioned as "a leader in providing high quality news and current affairs in the region [of former Yugoslavia]" with planned offices throughout the Balkans and bureaus in key locations worldwide.[4]

Preparation

Soon after the purchase announcement, Al Jazeera made a lease agreement with BBI Real Estate regarding the usage of the 800m2 space at the top floors of Sarajevo's ARIA Centar.[6] The station also leased office space in the B2 building located at the top of Balkanska Street in central Belgrade, across the street from Hotel Moskva, converting it into a remote television studio.

In parallel, it set about staffing its planned Balkans operation whose launch was set for January 2011.[7] With the Slobodna Bosna newsmagazine reporting Al Jazeera Balkans offering minimum monthly salaries in excess of €1,000 as well as 5-year term contracts,[8][9] the run on the station by interested local journalists was sizable.[10]

The network also decided to go after marquee local names for top editorial and/or management positions. It began looking at Croatian state broadcaster HRT's personnel in this regard with Aleksandar Stanković, Denis Latin, and Goran Milić being mentioned as potential transfer targets. Other established names being discussed were additional Yutel veterans such as Zekerijah Smajić and Ivica Puljić, as well as former HRT and Nova TV personality Mirjana Hrga, and Arijana Saračević-Helać from Federalna televizija.[8] However, Stanković reportedly turned down the news director post, saying he was not interested in a management position at this stage of his career.[11] At one point local Sarajevo outlets even announced Latin as AJB's new general director[12][13] while Milić explicitly denied any negotiations with the network.[14] In the end, the opposite occurred with Milić getting the news director job[15]

By the beginning of 2011 it was clear the planned January launch would be postponed as Milić was finishing up at HRT with a rousing sendoff following his final Dnevnik newscast. The veteran broadcaster soon moved to Sarajevo, marking his professional return to the city having previously worked there from 1990 until 1992, first as part of Yutel and later as the Bosnian government's spokesperson in the initial months of the Bosnian War.

In late March 2011, the station aimed for a late summer / early fall launch in September, with news director Milić reflecting on how Al Jazeera Balkans might fit into the Balkans media scene: "There are over 100 television stations in the region [former Yugoslavia] at the moment. We cannot hope to compete with them on the local level, but Al Jazeera will offer its regional access, an idea which was abandoned in the 90s due to wars and emotions those conflicts triggered".[16]

Over the coming months, Al Jazeera Balkans looked into different broadcast models. For a while it entertained the idea of taking over a local station in each of the former Yugoslav countries and turning them into broadcast affiliates. To that end, news appeared about the Qatar Media Corporation making a €25 million bid for TV Avala, a Serbian network with nationwide broadcasting license controlled by Serbian tycoon Željko Mitrović.[17] The approach was confirmed by TV Avala's general manager Bojana Lekić, receiving significant coverage in the Serbian media, especially after information appeared about the Al Jazeera Balkans job interview process including a question about the status of Kosovo. Reportedly, Al Jazeera Balkans wanted to know explicitly where their prospective journalist employees, particularly those from Serbia, stood on the issue of Kosovo's independence. Asked about this hiring practice, news director Milić said: "I can't recall specifically whether that question was asked, but I believe it had been. Those are the questions we ask because we must know what our journalists think about certain issues. Our starting point is the reality that in this part of the world certain countries recognize Kosovo as an independent state while others do not".[18]

The affiliate broadcast model was ultimately abandoned as AJB opted for individual deals with local cable and IPTV providers. Additionally, it decided to provide terrestrial coverage in the Sarajevo area as well as satellite transmission and live web streaming on its own site and on YouTube.

Launch

With €15 million reportedly invested in the project (according to general director Đođić),[19] Al Jazeera Balkans began broadcasting on 11 November 2011, launching their website on the same day. The network's visual appearance was mainly based on that of its English-language counterpart, which lasted until 1 February 2015, when the channel adopted a new graphics package that looked more similar to Al Jazeera America. It broadcast from the Eutelsat W3C satellite, and also offered a live web stream just like its Arabic and English counterparts.

Final broadcast and signal shutdown

Al Jazeera Balkans ceased live news broadcasting on 12 July 2025, concluding nearly 14 years of continuous operation since its launch in 2011. The final live news program aired at 12:00 PM local time, with news presenter Dalija Hasanbegović delivering the closing sign-off. In her farewell message, Hasanbegović expressed gratitude to viewers for their sustained trust and support, highlighting the channel’s dedication to providing a platform for underrepresented voices and upholding the principles of truthful and ethical journalism.

Following the final live broadcast, Al Jazeera Balkans continued to air pre-recorded content until the end of July 2025, after which the channel’s signal was scheduled to be discontinued.

The parent company, based in Doha, has not publicly disclosed detailed reasons for the closure; however, reports suggest that financial considerations and strategic business decisions played a significant role. The shutdown affected more than 250 employees.[20][21]

Reaction and reception

Bosnia and Herzegovina

With the September 2010 announcement of Qatar Media Corporation buying NTV 99 with a view of turning it into a Balkans-wide news channel, Boro Kontić, head of the Open Society-funded journalist training facility Mediacenter in Sarajevo, likened the arrival of the Arab media conglomerate to the atmosphere before the start of the Bosnian War, when it was announced that Sarajevo was to become regional headquarters for the European TV channel Euronews: "People aren't afraid of a new war, exactly, but rather political upheaval. People feel they are being monitored, if such a large international media company moves into the local market. But it has the potential to become an objective and independent information channel in the Balkans and it could also help to overcome the petty interests that arose after the disintegration of the former Yugoslavia - be it in Croatia, Serbia, Bosnia or Montenegro".[7] In terms of Al Jazeera Balkans viewership prospects, Kontić said: "In the beginning it will probably be interesting for people to watch it, because they may be tired of local television stations -- so-called public stations, but what are in essence politically controlled. So they may be interested to see whether there is a different perspective on the region [from Al-Jazeera]. But we have a saying: a wonder lasts but three days".[24]

Borka Rudić, general secretary of the Bosnian-Herzegovinian Journalists Association, found Al Jazeera's decision to come to Bosnia-Herzegovina especially interesting in light of the country not having a strong media market, saying: "Money is not the reason behind the network's decision to settle here. No TV station is completely immune to the desire for political influence. I believe Al Jazeera will affect the public opinion in Bosnia, but I don't fear the strengthening influence of radical Islamic forces. I do not think that the arrival of Al Jazeera immediately increases the influence from the East, or that this was the motive for Al Jazeera to settle in Sarajevo".[7]

Serbia

The June 2011 revelation of Al Jazeera Balkans asking its job applicants to state their personal position/opinion regarding the international status of Kosovo with the answer potentially determining whether they get hired or not while at the same time making a takeover bid for Serbian nationwide television network TV Avala caused a lot of reaction in the country.

Slobodan Reljić, former editor-in-chief at the NIN magazine conveyed that he was not particularly shocked at the way Al Jazeera Balkans picks its staff, saying that contemporary global media outlets have given up on objective journalism. He further added:

"They are going to hire a squad of young and good-looking 'warriors' for the station owner's 'cause'. Goran Milić is the right man for the job with loads of experience to execute that task in the 'most professional' manner because none of his personal beliefs will ever enter into it. He's been hired to do a job, and he's going to deliver the 'real' television. Al Jazeera is known for having learned their tricks from Western role models, from the BBC, which does it extremely 'professionally', after all.[25]"

Olivera Kovačević, RTS television host, touched on the issue of potential Al Jazeera Balkans journalists from Serbia having to disregard their own country's constitution if the station's hiring criterion is to treat Kosovo as an independent state: "The very act of asking that question during a job interview – thereby interrogating an applicant on his/her political orientation – is in breach of that person's human rights. I accept that every media outlet has an editorial policy, but no one can demand of me to ignore my country's laws and constitution that say Kosovo is part of Serbia

International

The Spectator's Fraser Nelson views Al Jazeera's arrival to the Balkans through the lens of the ongoing global "information war" and the Western media's current standing in that showdown. Discussing the situation in various spots around the globe, he contends that "the BBC has come under fierce competition from Al Jazeera", which the British haven't responded to adequately, bringing up the Balkans as an example where "the BBC World Service closed down its 21-man Serbian radio operation, while Al Jazeera Balkans set about hiring 150 people in Sarajevo headed by the veteran Croatian journalist Goran Milić". He goes on to praise this formula of having "local television champions" rather than "foisting Anderson Cooper on the world".[27]

Tim Judah wrote a piece on the launch of Al Jazeera Balkans in The Economist, going through the various ethnic, religious, political, and linguistic specifics in the former Yugoslavia before wondering "whether people from one part of the Balkans are still interested in the others" outside of "enjoying each other's reality shows". Right after mentioning that "news broadcasts from Sarajevo, Banja Luka, Belgrade and Zagreb are all utterly different", Judah claims Al Jazeera Balkans faces the problem of "many Serbs and Croats assuming it is "Muslim" television". He concludes by saying that Al Jazeera's Arabic service played a key role in the Arab Spring and wonders "what sort of influence Qatar may want, or gain, in the Balkans".[19]