360i was a New York City-based digital agency[1] founded in 1998. It was a business unit of Dentsu.[2][3]
360i was founded in 1998 in Atlanta by Dave Williams and Bryan Kujawski[4] as a search engine marketing agency and technology company for online brands. It was later acquired by Innovation Interactive.[5] At the time, 360i had 35 people in the agency and 15 people in its SearchIgnite technology business with revenue of close to $5 million.[6]
360i was acquired as a digitally-led communications agency.[5]
Innovation Interactive was acquired by Dentsu in 2010 for $275mm[7] and remains a unit of Dentsu, Inc.[5] Bryan Wiener remained CEO of 360i until February 2014 and was succeeded by Sarah Hofstetter,[8] a 360i executive since 2005 and the founder of the firm's social media and strategy practices.[9] In 2018, Hofstetter was promoted to Chairwoman following Bryan Wiener's move to comScore as CEO.[10] That same year, President Jared Belsky was promoted to CEO,[10] and CMO Abbey Klaassen was promoted to President, New York.[11]
In June 2022, Dentsu announced that 360i was being merged with its other creative agencies DentsuMB and Isobar under the Dentsu Creative label, effectively retiring the 360i brand.[12][13]
360i started out as a search engine marketing and optimization company.[5] In 2005 it began offering social media marketing programs.[9] In 2008, the agency rounded out its capabilities in strategy, media and creative.[14][15] spanning the US, UK, Brazil and Canada.[16]
