300 Elektra Entertainment

300 Elektra Entertainment, commonly abbreviated as 3EE, was a Warner Music Group umbrella label created by combining 300 Entertainment with Elektra Music Group. It brought together two distinct label traditions: 300 Entertainment’s comparatively recent position in hip-hop, rap, and contemporary popular music, and Elektra’s longer-established history in rock, pop, alternative music, and catalog development. Rather than replacing the component labels entirely, the group was designed to coordinate them within a common Warner Music structure while allowing established imprints and artist-facing identities to continue appearing on releases. The formation followed Warner Music Group’s acquisition of 300 Entertainment in December 2021. The purchase was reported at approximately $400 million, and the transaction was connected with a broader plan to integrate 300 with other Warner labels. Kevin Liles, who had led 300 Entertainment, was placed in charge of both 300 and Elektra operations. Warner Music Group formally announced the new 300 Elektra Entertainment structure on June 22, 2022. Liles became chairman and chief executive officer of the umbrella group. Rayna Bass and Selim Bouab were appointed co-presidents of 300 Entertainment, while Mike Easterlin and Gregg Nadel continued as co-presidents of the renamed Elektra Entertainment. The group’s operating model combined the reach and infrastructure of a major music company with the differentiated identities of its component labels and imprints. Its public positioning emphasized the idea of having the mindset of an independent label while benefiting from the resources of a major. The associated label portfolio included 300 Entertainment, Elektra Records, Fueled by Ramen, Roadrunner Records, DCD2 Records, DTA Records, Low Country Sound, Public Consumption, Sparta, YSL Records, 300 Studios, and other related operations. The wider structure also included Elektra France, a French label used for releases connected with Elektra’s local activities. 300 Elektra Entertainment was not a separately listed company and did not publish its own independent financial reporting. Its work covered artist signing and development, recorded-music production and distribution, release marketing, label services, and exploitation of music catalogs. The group’s releases and associated imprints addressed multiple genres and markets, with particular visibility in contemporary hip-hop and pop as well as rock and alternative music. On October 31, 2024, 300 Elektra Entertainment merged with Atlantic Records. The merger ended the umbrella group’s existence as a separate organizational entity, although its imprints continued to be retained on releases. Consequently, 300 Elektra Entertainment is best understood as a historical Warner Music Group label structure that operated from 2022 until its integration into Atlantic Records in 2024, rather than as an independent record company continuing under the same form.

300 Elektra Entertainment was created during Warner Music Group’s reorganization of its recorded-music labels. The structure was preceded by Warner’s acquisition of 300 Entertainment on December 16, 2021. The acquisition formed part of a plan to connect 300 with other Warner Music Group labels, and 300 chief executive Kevin Liles was assigned leadership responsibilities across both 300 Entertainment and Elektra Music Group. On June 22, 2022, Warner Music Group announced the establishment of 300 Elektra Entertainment, also known as 3EE. The new umbrella combined 300 Entertainment and Elektra Music Group and brought their associated subsidiaries and imprints into a common organization. Warner said that the 300 and Elektra identities would remain in use, so the transaction was an organizational integration rather than a complete replacement of the constituent brands. Liles became chairman and chief executive officer. Rayna Bass and Selim Bouab were named co-presidents of 300 Entertainment, while Mike Easterlin and Gregg Nadel continued as co-presidents of the newly styled Elektra Entertainment. The group united different parts of Warner’s label portfolio. 300 Entertainment was associated particularly with hip-hop and contemporary popular music, while Elektra contributed a long-standing catalog and a broad tradition in rock, pop, and alternative music. The umbrella included or was associated with labels and imprints such as 300 Entertainment, Elektra Records, Fueled by Ramen, Roadrunner Records, DCD2 Records, DTA Records, Low Country Sound, Public Consumption, Sparta, YSL Records, and 300 Studios. Elektra France served as a French label and copyright-holder for releases connected with Elektra’s local operations; material associated with that activity included artists such as Fally Ipupa, Moha La Squale, BB Brunes, Ofenbach, and 13 Block. 3EE described its approach as combining the mindset of an independent label with the resources of a major company. In practice, its functions included artist acquisition, development, recording, release planning, marketing, distribution, and catalog exploitation. It operated as part of Warner Music Group rather than as an independently listed corporation, and public information about its standalone financial performance, physical headquarters, and complete internal structure remained limited. The umbrella organization was short-lived. On October 31, 2024, 300 Elektra Entertainment merged with Atlantic Records. The constituent imprints were retained on releases, preserving aspects of the group’s market-facing identity, but the merger ended 300 Elektra Entertainment as a separate Warner Music Group umbrella organization. Its history therefore consists primarily of the 2021 acquisition that preceded it, the 2022 formation and management structure, and the 2024 absorption into Atlantic Records.

1. 2024Merger into Atlantic Records

   300 Elektra Entertainment merged with Atlantic Records, while its imprints continued to be credited on releases.

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2. 2022300 Elektra Entertainment is established

   Warner Music Group announced the merger of 300 Entertainment and Elektra Music Group into the 300 Elektra Entertainment umbrella.

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3. 2021Warner Music Group acquires 300 Entertainment

   Warner Music Group acquired 300 Entertainment, with the transaction forming part of a plan to integrate the label with other Warner operations.

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A major-label umbrella combining independent-minded artist development with Warner Music Group resources across hip-hop, pop, rock, alternative, and related contemporary music.

• Recorded music releasesMusic publishing and recording2022

  The group coordinated and released recorded music through its labels and imprints. Its output covered digital releases and other commercial formats, with activity spanning hip-hop, rap, pop, rock, alternative, and other contemporary genres. Releases could continue to carry the names of constituent labels such as 300, Elektra, Fueled by Ramen, or Roadrunner Records.

• Artist development and label servicesArtist services2022

  300 Elektra Entertainment supported artist discovery, signing, creative development, recording projects, release scheduling, promotion, distribution, and career planning. These services were delivered through a major-label framework while preserving the specialized identities of its component labels and imprints.

• Music catalog and imprint operationsMusic catalog management2022

  The umbrella organization administered or coordinated catalogs and label operations associated with 300 Entertainment, Elektra, and related imprints. This included catalog exploitation, licensing or distribution activity, and continued use of imprint branding on artist releases.

• 2024Merge 300 Elektra Entertainment into Atlantic RecordsM&A

  Warner Music Group reorganized the umbrella label structure after its period of combined operation.

  What changed. On October 31, 2024, 300 Elektra Entertainment was merged with Atlantic Records, with component imprints retained on releases.

  Aftermath. 300 Elektra Entertainment ceased to operate as a separate umbrella label, while parts of its label identity and imprint portfolio continued within Atlantic Records.

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• 2022Create a unified 300 Elektra Entertainment umbrellaStrategy

  Warner Music Group sought to coordinate the operations of 300 Entertainment, acquired in 2021, with Elektra Music Group and related labels.

  What changed. Warner combined the two label organizations under 300 Elektra Entertainment, appointed Kevin Liles as chairman and chief executive officer, and established separate co-president structures for 300 and Elektra operations.

  Aftermath. The labels continued to use their established identities while operating within a shared Warner Music Group structure.

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• 2024300 Elektra Entertainment merges with Atlantic Records

  The umbrella label was merged into Atlantic Records on October 31, 2024, with its imprints continuing to appear on releases.

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• 2022Warner Music Group announces 300 Elektra Entertainment

  Warner Music Group announced the creation of an umbrella label combining 300 Entertainment and Elektra Music Group while stating that the component labels would retain their identities.

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1. 300 Elektra Entertainment