GWM Poer

GWM Poer (Chinese: 长城炮, literally "Great Wall Cannon") is the pickup-truck brand of China's Great Wall Motor Company. Great Wall has been China's largest pickup manufacturer for decades through its Wingle (风骏) line, and in 2019 the company spun the pickup business into a distinct, more aspirational brand called Poer. The name signals the brand's ambition: a "cannon" aimed at overturning the image of the Chinese pickup as a bare-bones farm or construction vehicle. Poer's core proposition is the "passenger-carisation" of the pickup. The range is built on a dedicated body-on-frame pickup platform and is offered in several families: the passenger-oriented Poer passenger version, the commercial/work version, the off-road flagship Poer Off-road (越野炮), and lifestyle derivatives such as the Poer Black Bullet and Poer King Kong. Powertrains include turbocharged petrol and diesel engines with manual and automatic transmissions, part-time and full-time four-wheel drive, and increasing electrification, including plug-in hybrid and battery-electric variants. Cabin technology, driver assistance and comfort equipment are positioned well above traditional work trucks. Commercially, Poer is central to Great Wall's strategy of dominating the Chinese pickup segment while expanding overseas. It is sold in Australia, South Africa, the Middle East, Latin America, Southeast Asia, Russia and New Zealand, often under the GWM or GWM Poer nameplate, and has become one of China's best-selling pickups at home and one of the country's most visible automotive exports. The brand also underpins Great Wall's "pickup culture" marketing, with owner clubs, off-road events and expedition-themed campaigns. Poer sits inside Great Wall Motor, a publicly listed company (Shanghai and Hong Kong), alongside the Haval SUV, Wey premium, Tank off-road and Ora electric brands. Its positioning is value-for-money capability: off-road and load-carrying ability comparable to established global pickups at a lower price, backed by a rapidly improving dealer and service network in export markets.

Great Wall Motor began building pickups in the 1990s and grew into China's dominant pickup maker through the Deer and later Wingle (风骏) series. For years, however, Chinese pickups were classified and perceived largely as commercial vehicles, subject to urban restrictions and associated with farming, construction and small business use. By the late 2010s, policy liberalisation — including the gradual lifting of pickup bans in Chinese cities — and a shift in consumer taste toward SUVs and outdoor lifestyles opened a window for a more premium pickup. Great Wall responded in 2019 by launching the Poer (长城炮) as a standalone pickup brand rather than a single model line. The launch was presented as the "3.0 era" of Chinese pickups: from tool, to passenger car, to lifestyle vehicle. Poer debuted with passenger, commercial and off-road versions sharing a new body-on-frame platform, and quickly became the benchmark for the segment in China. The brand expanded its family over the following years, adding the King Kong (金刚炮) for practical and business users, the Black Bullet (黑弹) lifestyle special, and the larger Shanhai Cannon (山海炮) aimed at premium and long-distance touring customers. Powertrain options widened from turbo petrol and diesel to plug-in hybrid and electric versions as Great Wall pushed electrification across its brands. Internationally, Poer became one of Great Wall's most important export nameplates. It was introduced in Australia, South Africa, the Middle East, Latin America, Southeast Asia, Russia and New Zealand, where it competed with established pickups such as the Toyota Hilux and Ford Ranger on equipment and price. Great Wall backed the brand with off-road events, owner communities and expedition marketing, positioning Poer as an accessible adventure vehicle rather than a work truck. Within Great Wall Motor, Poer sits alongside Haval (SUVs), Wey (premium), Tank (off-road SUVs) and Ora (electric). The pickup brand has consistently accounted for a large share of China's pickup sales and remains central to the group's commercial-vehicle and export strategy.

• 2023

  Poer introduces electrified variants including plug-in hybrid powertrains.

• 2022

  Larger Shanhai Cannon (山海炮) joins the range, targeting premium and touring customers.

• 2021

  Poer expands its family with lifestyle and special-edition models and grows export presence.

• 2019

  Great Wall Motor launches Poer (长城炮) as a standalone pickup brand with passenger, commercial and off-road versions.

Value-for-money, passenger-car-grade Chinese pickup brand combining off-road capability, load capacity and lifestyle appeal.

• Poer passenger version (乘用炮)

• Poer commercial version (商用炮)

• Poer Off-road (越野炮)

• King Kong (金刚炮)

• Shanhai Cannon (山海炮)

• 2020

  Great Wall Cannon vehicle recall announced

  Great Wall Motor filed a recall plan for 71,319 Great Wall Cannon vehicles produced from September 24, 2019, to August 9, 2020, with the recall scheduled to begin on September 1, 2020. The vehicles’ manuals did not sufficiently warn about risks from using the tow hook in special circumstances, creating a risk of misuse and possible tow-hook breakage in extreme use. Great Wall Motor said it would replace the electronic manuals, add warning labels, and provide a free technical upgrade to the tow hooks.

  Source

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1. 1Great Wall Motor official sitegwm.com.cn
2. 2Great Wall Cannon vehicle recall announcedfinance.sina.com.cn
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