Paipai

Paipai (拍拍) is a Chinese online platform for second-hand goods, operated under JD.com and positioned as a quality-focused second-hand trading marketplace. Its official site presents it as a "quality second-hand trading platform" (品质二手交易平台), reflecting a positioning built around trust, inspection and after-sales assurance rather than purely peer-to-peer classified listings. The platform is closely associated with the trade-in and recycling of used electronics, especially mobile phones, where it connects consumers who want to sell or upgrade devices with buyers seeking verified pre-owned products. Paipai grew out of JD.com's second-hand and trade-in business and is commonly referred to as 拍拍二手 (Paipai Second-hand). It operates within China's large and fast-growing circular economy and second-hand e-commerce market, where demand for refurbished phones, tablets, computers and other digital devices has expanded alongside rising consumer interest in value and sustainability. By leveraging JD.com's logistics, quality-control and after-sales infrastructure, Paipai differentiates itself from open classified platforms by emphasizing standardized inspection, grading and guarantees. As a JD.com subsidiary brand, Paipai is not separately listed and does not disclose independent financial results. Its role within the JD group is strategic: it supports device trade-in programs that feed JD's new-device sales, extends the lifecycle of consumer electronics, and captures value in the resale market. The brand's official website is paipai.com.

Paipai is a second-hand trading platform brand associated with JD.com. Its official website describes it as a "quality second-hand trading platform" (品质二手交易平台), and the brand is widely known in Chinese as 拍拍二手 (Paipai Second-hand). The platform emerged from JD.com's efforts to build a trusted channel for used goods, particularly consumer electronics, at a time when China's second-hand e-commerce market was expanding rapidly. JD.com had long operated trade-in and recycling services tied to its new-device sales, allowing customers to exchange old phones and electronics for credit toward new purchases. Paipai developed as the consumer-facing brand for this second-hand and trade-in activity, combining JD's supply chain, logistics and after-sales capabilities with a marketplace for pre-owned products. This positioned Paipai differently from open classified platforms, emphasizing inspection, grading and guarantees. Over time, Paipai became closely identified with the trade-in and resale of mobile phones and other digital devices, a segment that grew as smartphone replacement cycles shortened and consumers sought value from used devices. The platform operates within JD.com's broader ecosystem, benefiting from the group's user base, payment and logistics infrastructure. As a subsidiary brand, Paipai does not publish separate financial statements, and its performance is folded into JD.com's overall results. Its official site remains paipai.com.

• Paipai operates as JD.com's quality second-hand trading platform, with its official site at paipai.com.

Quality secondhand trading platform

• Second-hand mobile phone trading

  A core category in which Paipai connects sellers and buyers of used phones, supported by inspection and quality assurance.

• Trade-in and recycling services

  Services that allow consumers to exchange old electronics for value, tied to JD.com's new-device sales.

• Refurbished digital devices

  Pre-owned and refurbished electronics such as phones, tablets and computers offered through the platform.

1. 1拍拍——品质二手交易平台paipai.com