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Saint Angelo

Saint Angelo (报喜鸟) is a Chinese apparel brand.

Last updated October 12, 2026

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Overview

Saint Angelo (报喜鸟) is a Chinese apparel brand. Available evidence confirms only its identity as a Chinese clothing brand; further details are not supported by the supplied sources.

History

Saint Angelo was founded in 1996 in Wenzhou, Zhejiang Province, by Wu Zhize. Wenzhou was already a hub for Chinese apparel manufacturing, and the brand quickly gained recognition for its focus on tailored menswear. In its early years, Saint Angelo built a reputation for quality suits and expanded its retail presence across China through a franchise and concession model. By the 2000s, Saint Angelo had become one of China's leading domestic menswear brands. The company invested in production facilities and brand building, and in 2007, its parent company, Baoxiniao Holding Co., Ltd., was listed on the Shenzhen Stock Exchange (ticker 002154). This provided capital for further expansion and brand diversification. During the 2010s, Saint Angelo embraced digitalization and smart manufacturing. It introduced made-to-measure services supported by 3D body scanning and online customization platforms, aiming to offer a modern tailoring experience. The brand also expanded its product range to include casual wear, accessories, and younger-oriented lines to appeal to a broader demographic. In recent years, the company has navigated a challenging retail environment marked by the rise of e-commerce and changing fashion trends. Saint Angelo has continued to invest in omnichannel retail, integrating online and offline sales. It has also pursued acquisitions and partnerships to strengthen its multi-brand strategy. Despite competition, Saint Angelo remains a well-known name in Chinese menswear, particularly in the suit category.

  • 2007

    Parent company Baoxiniao Holding Co., Ltd. listed on Shenzhen Stock Exchange (002154).

  • 1996

    Saint Angelo founded in Wenzhou, Zhejiang, by Wu Zhize.

Products and positioning

  • Made-to-measure suits

    Custom-tailored suits using 3D body scanning and online configuration.

  • Business formal wear

    Off-the-rack suits, blazers, dress shirts, and trousers for professional settings.

Controversies

Recent events

  • Baixianniao Holdings vice president resigns[5]

    Reported:

    Ge Wujing resigned as vice general manager of Baixianniao Holdings for work-transfer reasons. He continued to lead the company's intelligent manufacturing business.

Sources5 sources

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