Dewu

Dewu, marketed internationally as POIZON, is a digital commerce platform associated with the resale and discovery of sneakers, streetwear, apparel, accessories, bags, and other premium consumer goods. Its central proposition is trust in secondary-market transactions: products are submitted for authentication before being shipped to buyers, rather than being sent directly from seller to purchaser without an intervening verification process. The platform combines marketplace functions with product discovery, transaction services, authentication, logistics, and customer support. The brand is particularly associated with collectible and limited-release sneakers, including products from globally recognized sportswear and fashion labels. Its product scope has expanded beyond footwear to clothing, bags, accessories, and selected lifestyle or collectible categories. The Chinese-language service is known as 得物, while the international-facing service operates under the POIZON name and presents itself as a marketplace for authenticated premium goods. POIZON’s official international website describes a catalog containing more than 1.5 million products from over 400 globally sourced brands. It also states that its authentication system combines artificial-intelligence technology with human specialists and that the company has authenticated more than 600 million items. These figures are company-provided claims and are not independently assessed here. The service advertises authentication before shipping, a feature intended to reduce the risk of counterfeit goods reaching purchasers and to differentiate the platform from less controlled peer-to-peer resale channels. The platform’s commercial model depends on connecting buyers and sellers while adding value through verification, fulfillment, customer assistance, and a curated product interface. Its audience includes sneaker collectors, fashion consumers, streetwear enthusiasts, and users seeking access to products that may be sold out or difficult to obtain through primary retail. As with other resale marketplaces, pricing can reflect scarcity, release timing, condition, demand, and the reputation of a particular product or colorway rather than the original retail price. Available reference material does not establish a verified founding year, founder, headquarters, ownership structure, public-listing status, or detailed chronology of corporate milestones. Those fields are therefore left unconfirmed. The brand is active and maintains an international POIZON website, but the available material is insufficient to assess the full geographic extent of its operations, its financial performance, or the precise legal relationship between the Chinese 得物 service and the international POIZON presentation.

The available reference material supports only a limited institutional history of Dewu and POIZON. The brand operates as a digital marketplace focused on premium consumer goods and is strongly associated with sneaker and streetwear resale. Its service proposition is built around authentication, with products checked before shipment to buyers. This process is presented as a response to the counterfeiting and trust problems that can affect secondary-market commerce. Over time, the platform’s stated assortment has extended beyond sneakers. The official POIZON website presents categories including shoes, clothing, accessories, and bags, and describes a catalog sourced from hundreds of international brands. This indicates a strategy of positioning the service as a broader premium-goods marketplace rather than a footwear-only resale venue. The platform also emphasizes product discovery and social or community-oriented shopping language, alongside transactional functions. The international POIZON proposition places particular emphasis on technology-supported verification. According to the official website, artificial intelligence is used together with human experts in the authentication process, and customer support is available around the clock. The company also reports having authenticated more than 600 million items. Because these figures are promotional claims made by the operator, they should be treated as company-reported scale indicators rather than independently verified historical facts. The supplied sources do not provide reliable information about the company’s founding date, founders, headquarters, ownership, financing, listing status, leadership changes, or major corporate transactions. They also do not document a dated sequence of product launches, campaigns, regulatory events, lawsuits, recalls, or scandals. Consequently, no unsupported chronology is added to this entry. Further research using authoritative Chinese corporate records, official company disclosures, and reputable reporting would be required to produce a fuller history.

A trust-oriented resale and discovery marketplace centered on authenticated premium goods, especially sneakers and streetwear. Its differentiation is the combination of marketplace access, AI-assisted and expert authentication, and verification before delivery.

• Sneakers and athletic footwearFootwear

  Sneakers and other footwear are the platform’s core association, particularly limited, collectible, and high-demand releases. The marketplace connects buyers with resale inventory and applies its authentication-before-shipping process before eligible purchases are delivered. The assortment includes products from major sportswear and fashion brands.

• Apparel and streetwearApparel

  The platform offers clothing and streetwear alongside footwear, broadening its appeal to fashion and lifestyle consumers. Products may include items from globally sourced brands and can be purchased through the same marketplace and verification framework where applicable.

• Accessories and bagsFashion accessories

  Accessories and bags form part of POIZON’s international premium-goods assortment. These categories extend the platform beyond sneaker resale and address consumers seeking authenticated fashion items from established global brands.

• Authentication Before ShippingMarketplace service

  Authentication Before Shipping is the platform’s principal trust and fulfillment service. Items are checked before being sent to the buyer, using a combination of artificial-intelligence technology and human expertise according to the official POIZON website. The service is intended to help identify counterfeit or non-conforming goods in secondary-market transactions.

1. POIZON: Authenticated Before Shipping