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好想来

A mass-snack retail brand under Wanchen Group, positioned as a 'snack paradise at your doorstep'.

Last updated October 15, 2026

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Overview

好想来 is a mass-snack retail brand under Wanchen Group. Its official site states it has integrated five snack retail brands — 陆小馋, 好想来, 来优品, 吖嘀吖嘀 and 老婆大人 — and that Wanchen Group currently operates more than 20,000 mass-snack stores. The brand positions itself as a 'snack paradise at your doorstep' and describes itself as opening a new era for China's mass-snack retail industry. It has signed a strategic cooperation with the brand consultancy 华与华 and developed a 'super symbol' combining a shopping bag and a rabbit.

History

According to its official website, 好想来 has successively integrated five snack retail brands: 陆小馋, 好想来, 来优品, 吖嘀吖嘀 and 老婆大人. The site states that Wanchen Group currently operates more than 20,000 mass-snack stores. The brand signed a strategic cooperation with the brand consultancy 华与华, based on cultural matrix theory, creating a 'super symbol' and 'super store', laying the foundation for becoming a 'ten-thousand-store brand'. The next phase reportedly involves Wanchen Group planning to invest over 300 million yuan in brand promotion fees for brand promotion and store construction.

Products and positioning

Controversies

  • 2026

    Haoxianglai store overcharged customer 46.55 yuan due to scale not reset, parent Wanchen Group says

    A consumer at a Haoxianglai store in Zhoukou paid 111.35 yuan for bulk snacks, but re-weighing the items showed the actual price should have been 64.8 yuan, an overcharge of 46.55 yuan. Parent company Wanchen Group said an internal review found the incident was caused by an employee error: the cashier machine was restarted after cleaning without resetting the scale to zero, and the store refunded and re-charged on the spot.

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Recent events

  • Unconfirmed

    Haoxianglai store overcharged customer 46.55 yuan due to scale not reset, parent Wanchen Group says[4]

    Reported:

    A consumer at a Haoxianglai store in Zhoukou paid 111.35 yuan for bulk snacks, but re-weighing the items showed the actual price should have been 64.8 yuan, an overcharge of 46.55 yuan. Parent company Wanchen Group said an internal review found the incident was caused by an employee error: the cashier machine was restarted after cleaning without resetting the scale to zero, and the store refunded and re-charged on the spot.

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