Qiaodan Sports

Corporate brand

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Chinese sportswear brand founded in 2000, known for trademark disputes with Michael Jordan.

Last updated October 24, 2026

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Overview

Qiaodan is a leading Chinese sportswear brand founded in 2000, headquartered in Xiamen. The brand name is associated with Michael Jordan, leading to trademark lawsuits. Products include athletic shoes, apparel, and accessories. Qiaodan Sports (also known as Zhongqiao Sports) is a leading Chinese sportswear brand founded in 2000 and headquartered in Xiamen, Fujian. The brand name is associated with Michael Jordan, leading to trademark lawsuits. Products include athletic shoes, apparel, and accessories, sold through about 6,000 retail accounts across 31 provinces, cities, and autonomous regions in China. The company operates multiple brands including QIAODAN, QIAODAN KIDS, and UMBRO, and acquired the operating rights for UMBRO in Greater China in 2020. Its product pipeline covers basketball, running, training, outdoor, new lifestyle, and Qiaodan Zhizao categories.

History

The available reference material provides only a limited description of Qiaodan Sports as a Chinese clothing and sporting-goods brand. It does not establish a dependable chronology for the company's creation, early development, product expansion, distribution strategy, management, ownership, or current corporate structure. The brand is associated with sportswear, athletic shoes, and sports accessories, indicating a product portfolio positioned within China's broader sporting-goods market. No verified information was supplied about manufacturing arrangements, retail channels, endorsements, international operations, revenue, public-market activity, or corporate affiliations. The English rendering “Qiaodan Sports” and the alias “Jordan China” are retained as identifiers, but they should not be treated as evidence of a corporate relationship with any other Jordan-branded sports business. A fuller history would require authoritative company records, regulatory filings, official announcements, or reliable independent reporting specific to this brand. Until such sources are confirmed, the historical record should remain limited to the documented product category and Chinese market association. Zhongqiao Sports (Qiaodan Sports) was founded in 2000 and is primarily engaged in the design, development, manufacturing, marketing and sales of athletic footwear, apparel and accessories. Acting upon core values of "consumer-orientation, integrity, innovation, collaboration and sharing," the company has grown to be a leading enterprise in China's sportswear and gear industry. Its products are sold through about 6,000 retail accounts across 31 provinces, cities and autonomous regions in China. The company operates multiple brands including QIAODAN, QIAODAN KIDS and UMBRO. In 2020, it acquired the operating rights for UMBRO in Greater China, advancing a multi-brand strategy covering adult and children's sportswear markets. Its product pipeline covers basketball, running, training, outdoor, new lifestyle and Qiaodan Zhizao categories. The company is headquartered in Xiamen, Fujian, China.

2025
"PB红出圈" Feiying PB Fan Day held.
2024
Keldon Johnson China Tour concluded; Harbin Marathon concluded; "根深蒂固2.0" debuted in Luzhou.
2023
Campaign "根深蒂固" (Deep Roots) Chapter 4: Taiyuan held.
2020
The company acquired the operating rights of Umbro in Greater China, advancing a multi-brand strategy covering adult and children's sportswear markets.
2020
Acquired the operating rights for UMBRO in Greater China.
2000
Zhongqiao Sports (Qiaodan Sports) was founded, engaging in the design, development, manufacturing, marketing and sales of athletic footwear, apparel and accessories.
2000
Zhongqiao Sports (Qiaodan Sports) founded.

Products and positioning

Mass-market sports brand with high cost-performance, serving the domestic Chinese market.

Apparel
Sportswear
The brand is identified with sportswear as a core product category. The available material does not specify particular garment lines, technologies, collections, materials, price tiers, or target sports.
Sporting goods
Athletic footwear
Athletic shoes are included among the brand's documented product categories. No reliable source was supplied for specific shoe models, performance features, launch dates, distribution, or current availability.
Sporting goods
Sports accessories
The brand is also associated with sports accessories, although the available material does not identify individual products or accessory ranges.
Basketball series
Basketball footwear and apparel.
Running series
Running footwear and apparel.
Training series
Training footwear and apparel.
Outdoor series
Outdoor footwear and apparel.
Qiaodan Zhizao
Lifestyle product line.
QIAODAN KIDS
Children's sportswear brand.
UMBRO (Greater China)
Operated under Greater China rights acquired in 2020.
Q-KUNGFU PRO
Supercritical physical foaming material with energy return over 80%.
Q-COZY SOFT +
Upgraded ultra-soft material formula (36C) with 35% lower hardness and 16% higher elasticity than traditional EVA.

Controversies

2020
Qiaodan Sports loses first instance in Michael Jordan name-right case, ordered to apologize, clarify and compensate
In December 2020, the Shanghai No. 2 Intermediate People's Court, at first instance, found that Qiaodan Sports infringed Michael Jordan's right to name, ordering it to publicly apologize, clarify the relationship, stop using the relevant trade name, and pay a total of 350,000 yuan in compensation for mental distress and reasonable expenses; some trademarks beyond the dispute period must be marked distinctively. This item does not list the basketball player himself or Nike as infringing parties.
Source
2020
Qiaodan Sports Loses Final Appeal in Trademark Infringement Case
The Supreme People's Court ruled that Qiaodan Sports had infringed on the trademark and ordered it to stop using the "Qiaodan" trademark.
2020
Jordan Sports appeals cases involving Amazon and Coolbuy
Jordan Sports appealed after losing at first instance in two cases concerning sales of Nike's AJ shoes labeled with the Chinese characters for "Jordan." Jordan Sports alleged that the labeling infringed its exclusive rights to those characters; the cases were under further review.
Source

Unconfirmed
Court upholds dismissal in Qiaodan Sports trademark case[13]法院维持乔丹体育商标纠纷案原判chinaz.com
The Beijing Intellectual Property Court rejected Qiaodan Sports' appeal and upheld the first-instance judgment in its trademark dispute with e-commerce platforms. The first-instance court had found that the conduct at issue did not constitute infringement and dismissed Qiaodan Sports' claims.
2020-07-31
Jordan Sports completed its acquisition of Umbro China[14]乔丹体育完成收购茵宝中国tech.sina.com.cn
Reported: 2020-08-11
Jordan Sports, through its wholly owned subsidiary Hong Kong Jordan Investment, completed the acquisition of Umbro China for US$62.5 million. The acquisition covered Umbro China’s business and brand intellectual property in Greater China.
Unconfirmed
Jordan Sports appeals cases involving Amazon and Coolbuy[11]Jordan Sports appeals cases involving Amazon and Coolbuyfinance.sina.com.cn
Reported: 2020-07-23
Jordan Sports appealed after losing at first instance in two cases concerning sales of Nike's AJ shoes labeled with the Chinese characters for “Jordan.” Jordan Sports alleged that the labeling infringed its exclusive rights to those characters; the cases were under further review.
Unconfirmed
Jordan Sports appeals trademark case involving online sellers[12]Jordan Sports appeals cases involving Amazon and Coolbuychinaz.com
Jordan Sports alleged that Coolbuy and Amazon used the term “乔丹” while selling Nike AJ shoes through online channels, infringing Jordan Sports' trademark rights. After a first-instance court rejected its claims, Jordan Sports appealed; the case was under further review at the time of the report.

Sources15 sources

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Overview

History

Products and positioning

Controversies

Recent events

Sources15 sources