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Brand Wiki/Consumer Discretionary/San-X

San-X

Japanese character brand company known for Rilakkuma and other healing characters.

Last updated August 25, 2026

Company facts

San-X

Type: Corporate brand
Industry: Consumer Discretionary · Toys & Games
Country: Japan
Status: Active

Products and positioning

Cite this profile: Cite the canonical profile. /brand-wiki/サンエックス · Editorial policy · How profiles are compiled

San-X — Brand Wiki